Author: Maria Brophy

Drew Brophy Painting a Mural Live at Conscious Life Expo Los Angeles Trade ShowCASE STUDY:  Greenfield Naturals Illustration and Conscious Life Expo Live Mural Painting

WHEN:  February 2015

CLIENT:  Greenfield Naturals

MISSION:  Greenfield Naturals was exhibiting for the first time and wanted to have a strong draw to get people in their booth during the Conscious Life Expo in Los Angeles.

They also wanted an illustration that would convey their mission and accurately describe their products in a way that the viewer would understand it.

They wanted the mural artwork to be designed so it could be used after the event, for multiple uses such as product packaging, marketing and advertising.

GreenField-logo-waterslife-drewbrophy.jpgSCOPE OF PROJECT:

1 – ILLUSTRATION ART FOR PRODUCT PACKAGING, MARKETING AND ADVERTISING – Intensively research Client’s products and the molecular structure of water.  Design an illustration that would capture the essence of Greenfield Natural’s water solutions and how it works.  (Their products are used for molecular restructuring of water, using natural electromagnetic frequencies.)

Design the illustration so that it is suitable for multiple uses, such as packaging, website, merchandise and advertising.

2 – LIVE MURAL PAINTING – Paint the illustration art (mentioned above) on a mural, live, during the expo.  Generate an interest by drawing people to the booth.  The mural was painted over three large gallery-wrapped canvas, making a 6’ x 6’ mural.  After the show, get a high res of the mural and re-work the illustration for multiple marketing uses.

RESULTS:  Attendees could not walk past the Greenfield Naturals booth without stopping to watch the art come to life before their eyes!  Two of the most influential scientists speaking at the event were drawn to the booth and engaged in discussion with the Client.  The energy of a vibrant, live painting gave Greenfield Naturals an opportunity to engage and discuss their products with attendees.

Many attendees wanted their picture with the mural, which had the Greenfield Naturals logo prominently placed so that it will show up in photos.

Greenfield Naturals had an extremely successful showing.  And they were able to take the illustration art and use it for multiple products for packaging and their future marketing needs.

Mission Accomplished!

Conscious Life Expo Los Angeles Permaculture Lounge February 2015 Drew Brophy Live Mural PaintingDrew Brophy will have an art exhibit and will be painting a mural, live,  during the Conscious Life Expo in Los Angeles this week.

A 6′ by 6′ mural will be painted over three Fredrix Canvas pieces size 2′ x 6′, and is titled “Water is Life.”

Drew will be painting the mural live in the booth of Greenfield Naturals in the Permaculture Lounge.

The Conscious Life Expo has also given us space to exhibit Drew’s art during the show.

We will exhibit Drew’s 18 foot mural titled “A Life Well Lived” and two of Drew’s Sacred Surfboard paintings.

If you’re walking the show, come visit us at Greenfield Naturals booth and pick up your free art print, courtesy of Drew!

Take your picture in front of the live mural painting and tag it #DrewBrophy #WaterisLife #GreenfieldNaturals , and be entered in a drawing to win a prize from Drew.

WHAT: Live Mural Painting and Art Exhibit by Drew Brophy
WHERE: Conscious Life Expo, LAX Hilton, Los Angeles, CA
WHEN: February 6, 7, 8 2015
WHY: Come say hi, get a free Drew Brophy art print, create a Conscious Life!

Drew Brophy Sacred Geometry painting at Conscious Life Expo 2015 Art

Drew Brophy backside of the Tree of Life Surfboard Painting Sacred Surfboards joniephoto-0610-XL

SoBe NO WAY DOWN Caption Campaign Sept 2014CASE STUDY: Sobe “Caption this” Painted Surfboard Social Media Campaign

CLIENT:  ThinkMotive Agency

WHEN:  September 2014

MISSION/SCOPE OF WORK:  Create an eye-popping piece of art, on a surfboard, to be given away as a prize for SoBe’s surfboard social media “Caption This” campaign on Facebook.

The surfboard was painted by Drew, live, during a meet and greet event at BC Surf Shop.

The artwork is a collaboration between Drew Brophy and professional surfer Sebastian “Seabass” Zeitz, painted during the Hurley Pro Surf Event.

Many fans showed up at the meet and greet and watched as Drew painted the surfboard and Seabass signed posters.  All enjoyed cold, delicious samples of SoBe in many flavors.

When the surfboard was painted, photos went on social media and SoBe fans were invited to submit their caption for the photo (shown above).  The best caption was chosen.

RESULTS:  Many fans engaged in the contest; a happy winner was shipped the painted surfboard.  SoBe did a cool thing.  Mission Accomplished!

 “I had the privilege of collaborating with Drew Brophy for a meet and greet event my brand was hosting in San Clemente.  Maria and Drew both were flexible with scheduling, professional, and extremely easy to partner with. For someone not connected to the surfing scene, Maria took the time to explain to me the details and brought her own creativity to the mix. Drew has the ability to easily generate a vision in his head and transfer that to his work….truly amazing.”  Brad Burns Sr. Account Manager, Think Motive

 

Surfboard-social-media-campgaing-Drew-Brophy and Sebastian Zietz SoBe Surfboard Painting

Drew Brophy painting the Los Cabos Open of Surfing Surfboard

Painting the Los Cabos Open of Surfing Surfboard

This is an excerpt from a Drew Brophy interview with SurfCareers.com – to read the entire article go to:  Drew Brophy Surf Careers Interview

When did you start surfing?
I was about four or five years old.

What is it that you love about surfing?
It’s just me and nature, and the energy of the earth.

Do you have a session that stands out as your most memorable?
Hard to choose. I’ve surfed all of the best waves in the world, I have great memories of all of them.

When did you first get into art and did you always want to pursue it as a career?
I used to draw on the walls when I was a child. I drew on everything. I just did what I did best. Surfing and art were my passions, and that’s where I put my focus.

How did you find your niche in surfboard art?
I love to surf, and I always painted my own surfboards.  People started asking me to paint theirs. In the late 80’s, I was painting my own surfboards using techniques with Uni Posca Paint Pens that no one else was doing or cared about at the time. I developed my own style of painting with Poscas, and I knew it was the better way to paint surfboards. It took years before others caught on. I never gave up on my vision, though it did not come easy. Early on, I painted production boards, traditional airbrush style, for H2O glassing and Kelly Richards’ Perfection Surfboards, in Myrtle Beach, SC.

Then I moved to Hawaii, airbrushing surfboards at Bill Barnfield’s Pro Glass in Haleiwa on the North Shore for the best surfers and shapers in the world.  Brands like Channel IslandsRusty and Brewer and surfers like Tom Curren and Tom Carroll.  This was a big jump for me, coming from South Carolina. I was in the thick of the industry, and I was in my early 20’s.

But, what I really wanted to do was paint surfboards using my own style and paint pen techniques, but none of the companies would let me.  The local underground chargers on the North Shore wanted it, but the companies held it back. While in Hawaii, I had approached all the best surfboard companies, asking if I could paint their boards using Poscas. No one would let me, my art was too radical. I was turned down by T & CLocal Motion, all the big companies at that time. Nobody cared about what I was doing.

Eventually I moved to California, painting at Ron House’s Surf Glass in San Juan Capistrano.  There, StewartHobie and Harboursurfboards, among others, were being made.  At that time, it was the busiest surfboard factory in the world; it ran 24 hours a day. For a surfboard painter, this was a dream job.  There was always plenty of work.  But I still wanted to paint using my own style, so I continued to seek out other surfboard companies to let me paint my way.  I approached Spyder Surfboards, one of the biggest brands at the time, and just like the companies in Hawaii, they didn’t get what I wanted to do and told me “no”.

One day, on my bike ride home from Surf Glass, I stopped to meet artist Matt Biolos, an edgy, up and coming surfboard shaper.  We were the same age, and his art was really cool.  He was the only person I had seen who was painting with the Poscas, the same as me. He made surfboards for all the young guys.  My art was a perfect match for the vibe of …Lost Surfboards at the time. Matt got it!  I started painting …Lost surfboards that day.  Matt would let me paint whatever I wanted.  I would paint ten boards traditional style at Surf Glass, and then at the end of the day I’d go to …Lost where Matt would have surfboards waiting for me, and I’d paint them in my own style.They were an instant hit with the new breed of surfers. Within six months, my art and …Lost Surfboards began to take over the surf market.  That was 1996.  And the rest is history.  Surfboards were changed forever.

Do you recall when your pieces first started receiving widespread response?
Yes, it was in the late 1990’s, when I started painting, live, at the surf trade shows.  …Lost would exhibit at Surf Expo and other shows. The surfboards were never finished in time before the show for me to paint them.  So my solution was for me to paint, live, at the shows.  What surprised me was ……

READ THE REST OF THIS ARTICLE HERE:  http://surfcareers.com/blog/drew-brophy-artist/

Drew Brophy painting Fredrix Canvas SAN O What is Surfing Mural photo by Jonie Photo

Drew painting live at San O State Beach. Photo by Jonie Photo.

During Drew’s 6 day WHAT IS SURFING Mural painting around town in San Clemente, he asked people to write down what surfing is to them.

Here are some of the answers people wrote:

WHAT IS SURFING?

Drew surfing San Clemente Pier.  Photo by Denise Collinske

Drew surfing San Clemente Pier. Photo by Denise Collinske

Surfing = The closest you can get to heaven, flying between ocean & air.  Caitlin F. at Pier (she won our Day 1 Drawing)

Relaxes my mind, like Soul Cleansing.  Ken L at San O

Surfing is my passion (keeps me off the streets a& outta jail!) That’s been my motto since 14.  J.O. at the Pier

Surfing is losing yourself and being free.  In San Clemente, the most beautifully chilled place I’ve been.  Adam M.

Spiritual.  Aaron W. at the Pier

Surfing is Love.  Ryder W. at the Pier

San Clemente and surfing saved my life from the grip of addiction and a life in prison.  Since I moved here, I have become addicted to surfing, got a job, and have been clean for 6 months.  Surfing, God and my own will power saved my life.  Matt L at the Pier

Surfing is letting go of all the stuff that doesn’t matter in life.  Feeling the salt water and sun is a little slice of heaven.  No problems to worry about, just enjoy the moment mother nature provides.  It puts a whole new perspective on life and makes you appreciate what you have.  Dug C at San O

Surfing is freeing your spirit.  Eve J.

Surfing means a lot to me; my dad was pushing me into waves when I was four years old.  Surfing is my escape; I feel totally free when I’m in the water.  Logan M.

Surfing for me is my life, space and all that I am.  I’m over 50 now and everyone asks what keeps me young.  “Surfing!”  Chris E.

Surfing is the process of breathing in and out.  Surging, waning, pulsing.  It’s like life; it’s a grounding force that connects you with the rest of the planet when you are in the water.  Timeless and free.   Anonymous