Behind the Scenes…

Drew Brophy Painting a Mural Live at Conscious Life Expo Los Angeles Trade ShowCASE STUDY:  Greenfield Naturals Illustration and Conscious Life Expo Live Mural Painting

WHEN:  February 2015

CLIENT:  Greenfield Naturals

MISSION:  Greenfield Naturals was exhibiting for the first time and wanted to have a strong draw to get people in their booth during the Conscious Life Expo in Los Angeles.

They also wanted an illustration that would convey their mission and accurately describe their products in a way that the viewer would understand it.

They wanted the mural artwork to be designed so it could be used after the event, for multiple uses such as product packaging, marketing and advertising.

GreenField-logo-waterslife-drewbrophy.jpgSCOPE OF PROJECT:

1 – ILLUSTRATION ART FOR PRODUCT PACKAGING, MARKETING AND ADVERTISING – Intensively research Client’s products and the molecular structure of water.  Design an illustration that would capture the essence of Greenfield Natural’s water solutions and how it works.  (Their products are used for molecular restructuring of water, using natural electromagnetic frequencies.)

Design the illustration so that it is suitable for multiple uses, such as packaging, website, merchandise and advertising.

2 – LIVE MURAL PAINTING – Paint the illustration art (mentioned above) on a mural, live, during the expo.  Generate an interest by drawing people to the booth.  The mural was painted over three large gallery-wrapped canvas, making a 6’ x 6’ mural.  After the show, get a high res of the mural and re-work the illustration for multiple marketing uses.

RESULTS:  Attendees could not walk past the Greenfield Naturals booth without stopping to watch the art come to life before their eyes!  Two of the most influential scientists speaking at the event were drawn to the booth and engaged in discussion with the Client.  The energy of a vibrant, live painting gave Greenfield Naturals an opportunity to engage and discuss their products with attendees.

Many attendees wanted their picture with the mural, which had the Greenfield Naturals logo prominently placed so that it will show up in photos.

Greenfield Naturals had an extremely successful showing.  And they were able to take the illustration art and use it for multiple products for packaging and their future marketing needs.

Mission Accomplished!

Conscious Life Expo Los Angeles Permaculture Lounge February 2015 Drew Brophy Live Mural PaintingDrew Brophy will have an art exhibit and will be painting a mural, live,  during the Conscious Life Expo in Los Angeles this week.

A 6′ by 6′ mural will be painted over three Fredrix Canvas pieces size 2′ x 6′, and is titled “Water is Life.”

Drew will be painting the mural live in the booth of Greenfield Naturals in the Permaculture Lounge.

The Conscious Life Expo has also given us space to exhibit Drew’s art during the show.

We will exhibit Drew’s 18 foot mural titled “A Life Well Lived” and two of Drew’s Sacred Surfboard paintings.

If you’re walking the show, come visit us at Greenfield Naturals booth and pick up your free art print, courtesy of Drew!

Take your picture in front of the live mural painting and tag it #DrewBrophy #WaterisLife #GreenfieldNaturals , and be entered in a drawing to win a prize from Drew.

WHAT: Live Mural Painting and Art Exhibit by Drew Brophy
WHERE: Conscious Life Expo, LAX Hilton, Los Angeles, CA
WHEN: February 6, 7, 8 2015
WHY: Come say hi, get a free Drew Brophy art print, create a Conscious Life!

Drew Brophy Sacred Geometry painting at Conscious Life Expo 2015 Art

Drew Brophy backside of the Tree of Life Surfboard Painting Sacred Surfboards joniephoto-0610-XL

FLOWER OF LIFE by Drew Brophy 2014 Sacred Surfboard SeriesSACRED SURFBOARDS VINTAGE SURFBOARD RE-PURPOSE PROJECT – Re-purposed 1970’s Classic Surfboards, painted using old-school airbrush techniques; mint condition, collectible, limited edition pieces of art and craftsmanship.  (Email info@drewbrophy.com for pricing.)

One of my most fun projects this year was painting six vintage, re-purposed surfboards brought to me by collector Jeff Eilers.  (SEE PHOTO SLIDE SHOW AT THE BOTTOM OF THIS POST, OF ALL THE SURFBOARDS.)

Jeff and his business partner, Erwin Spitz, had the idea to breathe new life into vintage, worn-out-beyond-repair surfboards, creating up-cycled pieces of art.

Jeff and Erwin have a process where they skin the fiberglass from old boards, repair the dings in the foam, and gently clean up the original shape.  For some of the boards, they even enlisted the glassing expertise of master shaper, glasser and artist Roger Hinds of Seal, Beach, CA.

It is an extreme amount of work to repair them but in the end they came out so well that they wanted to do something extra special with them.  Jeff and Erwin had a vision for these boards to reflect the time period they originally came from, the glory days of surfing during the late sixties and early seventies.

In the 1970’s I was just a little kid introduced to surfing for the first time, so my art has been greatly influenced by artists of that era.

With my recent studies of sacred geometry and the Unified Field Theory, I was excited to get my hands on these boards and explore what I could do with these new concepts.

Many people do not know that I got my start as an artist painting production surfboards in factories for some of the best surfboard makers in the world.

In those early years I had to master the craft of spraying boards with air guns and airbrushes.  It is a more technical job than artistic and in some ways very limiting.  I wanted to express my art more fully, and so I found a better way to paint surfboards by developing techniques using water based paint pens on top of glassed surfboards.

I soon became known for bringing a new style of painting to the surfboard market which was painting on the glass by hand with Uni Posca paint pens.  It changed the way surfboards were painted forever.  These techniques allowed me more creativity and gave others the ability to paint their own surfboards as well.

All of these years later, with the knowledge of tens of thousands of boards painted in every way possible, I was excited to revisit and improve upon my own airbrushing style.

This surfboard project was the perfect catalyst to do something really special, up-cycle old surfboards and keep them out of the landfill.  Cool old surfboards grace the ceilings of surf shops and surfers’ garages all over, but what about the ones that are just too beat up and ugly to care about?

Using all of my years of experience, I committed myself to painting something authentic and over the top for this project.  I created hand-made stencils for every board, incorporating symbols that speak to me these days; such as sacred geometry, chakras, om, yin-yang and the flower of life.

The boards are now completely re-purposed, in mint condition.

All six of these Sacred Surfboards turned out amazing; they came out better then we even dreamed of.  Each one tells a story and is reborn as a unique example of craftsmanship and art that will live on.

The first 6 of the series are released for sale today; if you are interested in adding a Sacred Surfboard to your vintage surfboard collection, email info@drewbrophy.com for pricing, or call 949-678-8133.

If you miss out on this first round, we are taking pre-orders and you can commission your own from our upcoming 2015 Sacred Surfboard Series.

Please, let me know what you think of the art in the comments below.

Life is Good – Drew

SEE ALL PHOTOS OF SURFBOARDS HERE:  Sacred Surfboard Art Surfboards

SoBe NO WAY DOWN Caption Campaign Sept 2014CASE STUDY: Sobe “Caption this” Painted Surfboard Social Media Campaign

CLIENT:  ThinkMotive Agency

WHEN:  September 2014

MISSION/SCOPE OF WORK:  Create an eye-popping piece of art, on a surfboard, to be given away as a prize for SoBe’s surfboard social media “Caption This” campaign on Facebook.

The surfboard was painted by Drew, live, during a meet and greet event at BC Surf Shop.

The artwork is a collaboration between Drew Brophy and professional surfer Sebastian “Seabass” Zeitz, painted during the Hurley Pro Surf Event.

Many fans showed up at the meet and greet and watched as Drew painted the surfboard and Seabass signed posters.  All enjoyed cold, delicious samples of SoBe in many flavors.

When the surfboard was painted, photos went on social media and SoBe fans were invited to submit their caption for the photo (shown above).  The best caption was chosen.

RESULTS:  Many fans engaged in the contest; a happy winner was shipped the painted surfboard.  SoBe did a cool thing.  Mission Accomplished!

 “I had the privilege of collaborating with Drew Brophy for a meet and greet event my brand was hosting in San Clemente.  Maria and Drew both were flexible with scheduling, professional, and extremely easy to partner with. For someone not connected to the surfing scene, Maria took the time to explain to me the details and brought her own creativity to the mix. Drew has the ability to easily generate a vision in his head and transfer that to his work….truly amazing.”  Brad Burns Sr. Account Manager, Think Motive

 

Surfboard-social-media-campgaing-Drew-Brophy and Sebastian Zietz SoBe Surfboard Painting

Embellishing RADIOACTIVE art print by Drew Brophy and Black Core StudiosI rarely do collaborations, and I never sell limited edition art prints.

But when skull artist Paul Crabtree, out of U.K.’s Black Core Studios, asked me to collaborate on a skull art piece for a limited edition of 25, I said, “why not?”

And I’m stoked on how it turned out!

This art piece, titled RADIOACTIVE, elicits a huge response from everyone who sees it.

It’s printed on 30″ x 30″ gallery-wrapped canvas, and I’m hand-embellishing some of them.

Only 25 are being sold; this is the first limited edition I’ve done in many, many years.

(They are almost sold out)

To order yours before they are all gone, call 949-678-8133, or order online at RADIOACTIVE LIMITED EDITION ART CANVAS.

(Or get the Radioactive t-shirt, here)

Order by October 31st and get $50.00 off – use coupon code “halloween” at checkout!