Behind the Scenes…

Drew painting 18' Fredrix Canvas Mural

Drew painting 18′ Fredrix Canvas Mural

A CELEBRATION OF SURF AND ART; WHAT DOES SURFING MEAN TO YOU!

Drew’s work as an artist takes him all over the world, partnering with communities to paint murals and create art inspired projects.

Now, Drew wants to combine the love for art, and San Clemente’s love of surfing, right here in his home town, during the Hurley Pro contest (the biggest, authentic surf event of the WCT)

Drew has put together a week-long celebration of Art & Surf for our community right here in San Clemente!

For 6 days, Drew will be painting a “movable mural”, 18 feet long, at different locations in town.  (2 of the locations have Brophy Poster Give-aways – See locations at bottom of this post)

 

MAKE AND TAKE:  The week will finish with an afternoon of “Painting with Drew” at San Clemente Art Supply Store.

It’s open to the public, and it’s free, thanks to the the generosity of Fredrix Canvas and SC Art Supply.  Bring your family and expose them to an afternoon of painting and creativity, for free!

This event coincides with the Hurley Pro surfing event, and the North Beach Art Walk.   On Friday, after you enjoy creating your own art, you can stroll the art walk.

During the week, Drew will be painting live and asking you to share “what is surfing” to you!  Your answer to that question is an entry into a drawing to win one of the Drew Brophy canvas art prints that will be given away on Friday, Sept 12, at SC Art Supply.

We hope you’ll join us, talk story, and tell us what surfing means to you!

FOLLOW THE PROGRESS OF THE MURAL PAINTING ON FACEBOOK HERE:  https://www.facebook.com/DrewBrophyArt

WHERE AND WHEN:

PAINT WITH DREW – Friday, Sept. 12th from 4-6 p.m. at SC Art Supply 1531 N El Camino Real, San Clemente, CA 92672  (San Clemente Art Walk begins at 6 p.m., so stick around and check out the art!)

Live Mural Painting Locations and dates:

  • SUNDAY 9/7:  San Clemente Pier 11 a.m. – 3 p.m.
  • MONDAY 9/8:  San Onofre State Beach, Dogpatch, 10 a.m. – 2 p.m.
  • TUESDAY 9/9:  LOWERS on the beach!  10 a.m. to 2 p.m.
  • WEDNESDAY 9/10:  Brophy ART POSTER GIVEAWAY and Live Mural Painting at B.C. SURF 222 N El Camino Real, San Clemente, CA 92672
  • THURSDAY 9/11:  Brophy ART POSTER GIVEAWAY and Live Mural Painting at ICONS OF SURF 710 N El Camino Real, San Clemente, CA 92672
  • FRIDAY 9/12:  LIVE MURAL PAINTING from 1 p.m. – 6 p.m.   and  Community Paint with Drew (FREDIX CANVAS PAINTING TABLES) from 4 p.m. to 6 p.m. – San Clemente Art Supply 1531 N El Camino Real, San Clemente.

Social Media Hashtags for this event:  #WhatisSurfing #DrewBrophy #FredrixCanvas #UrbanArt #SanClemente #Ungraffiti

Los Cabos Surfboard with Winner Coco Ho in Los Cabos Open of Surfing 2014CASE STUDY:  Los Cabos Open of Surf #CaboSurfSelfie Campaign Los Cabos Surfboard Promotion for Tourism Board by Drew Brophy May 2014

When:  May/June 2014

Client:  CIIC Agency for Los Cabos Tourism Board (Mexico)

Mission:  Drew Brophy to design and paint a “Los Cabos Surf” branded surfboard as fine art, for the promotion of the 2nd annual Los Cabos Open of Surf tournament event.  The Los Cabos Tourism Board and its AOR Carolyn Izzo Integrated Communications (CIIC) took it to the streets in three key US feeder markets.

SCOPE OF WORK:  Strategize and paint a visual of the lifestyle of surf and leisure in Los Cabos, with the finished product “fine art ready” for the winner of the women’s Los Cabos Surfing contest to take home.

The Los Cabos surfboard traveled throughout California, New York and Mexico City.  CIIC street teams invited people to take a selfie with the board and post it on Instagram, Facebook, or Twitter with the hashtag #CaboSurfSelfie. Those with public profiles were entered to win a trip to Los Cabos.

RESULTS:   25,000 to 30,000 people attended the tournament, up 30% compared 2013!

The contest drew more than 200 entries.  Between May 10 and June 17 the campaign drove more than 1 million impressions on the board of tourism’s Facebook page (with a reach of nearly 500,000 unique users); more than 431,500 Twitter impressions (with a reach of more than 255,000 unique users); and more than 2,000 Instagram likes.

Two earned stories ran – segments on WABC-TV in California and on Unvision’s Despierta San Diego. The board also appeared several times in crowd shots on Good Morning America on May 27.

Mission Accomplished.

MORE DETAILS:  For a detailed press release about this campaign, please read: Tourism board says it’s surf’s up in Cabo

To see examples of other branded surfboard paintings, check out:  http://drewbrophy.com/custom-art-board-examples/

Drew Brophy painting the Los Cabos Open of Surfing Surfboard

Drew Brophy painting the Los Cabos Open of Surfing Surfboard

Drew Brophy sketching the art onto the surfboard

Drew Brophy sketching the art onto the surfboard

Keen Fest Salt Lake City Drew Brophy 2013 YeeHaw

#KEENFest Photo Booth, last year’s event = FUN!

#KEENFest is a 3-day adventure in creativity and fun, held during the Outdoor Retailer Show in Salt Lake City, Utah.  Below are some of the highlights:

  • Drew will be painting an 18′ mural, live, during all 3 days of KEENFest!
  • Get a free, signed print of Drew’s most popular art piece, SUNRISE, when you come watch Drew paint.   (While supplies last)
  • Keen T-shirt printing (get your own, awesome t-shirt printed on the spot, Keen’s treat!)
  • Bag Making
  • Photo Booth (my personal favorite, it’s fun!)
  • BBQ
  • Creation Station
  • Great conversation with interesting people who do really cool things

WHEN:

  • WEDS August 6th from 11 a.m. – 7 p.m.
  • THURS August 7th from 11 a.m. – 1 p.m.
  • FRIDAY August 8th from 11 a.m. – 7 p.m.

WHERE:  115 S. Temple, right across the street from the O/R show palace.  (See invite below)

WHO:  Attendees of Outdoor Retailer Show – just have your badge and you’re in!

See you there!
Keenfest page 1Keenfest page 2

 

 

 

Keen Green Graffiti Logo Hamburg by Drew

It’s exciting.  I can see it in my head, and I can’t finish it fast enough….It’s a simple process of positive and negative space. ”  Drew Brophy

http://greengraffiti.com/blog/drew-brophys-german-tour

CASE STUDY:  World’s largest freehand GreenGraffiti (reverse graffiti) mural at Globetrotter in Hamburg

When:  June 2014

Client:  Keen Europe / GreenGraffiti

Mission:  Create an organic, “green” artistic mural in front of Keen’s largest retailer in Hamburg, Germany.  Illustrate Keen Footwear’s slogan of “follow your feet” and inspire others to get outdoors!

SCOPE OF WORK:  Strategize and draw a visual of Keen’s “Follow your Feet” campaign.  Design the art for stencils and then apply the mural in freehand fashion, while onlookers enjoy watching.   Cover 100 square meters of sidewalk with the mural.

RESULTS:  Onlookers and media enjoyed watching the mural come to life.  Keen was able to get their message out in a green manner.  Globetrotter was extremely pleased, as their foot traffic increased, and the city of Hamburg received a “green” mural to enjoy for the month.   Mission Accomplished.

VIDEO:  This short video shows the process and tells the story:  Keen GreenGraffiti and Drew Brophy in Hamburg.

Read GreenGraffiti’s article about the project here:  http://greengraffiti.com/blog/drew-br…

(GreenGraffiti is known for their “Green Advertising.” Working with some of the most popular global brands, GreenGraffiti has turned advertising into art.)

*REVERSE GRAFFITI is also known as clean tagging, dust tagging, grime writing. GreenGraffiti or “clean advertising” is a method of creating temporary or semi-permanent images on walls or other surfaces by removing dirt from a surface using giant power washers and stencils.

Drew Brophy and the WD Fan Night Mural Painting CES2014“It’s important for me to be able to interact with every single person at an event.  I want them to leave feeling happy and with a lasting memory of what a great time they had.”  Drew Brophy

CASE STUDY:  Western Digital CES 2014 Fan Night Event

WHEN:  January 2014

CLIENT:  Western Digital (WD)

Mission:  Help make WD Fan Night event during CES2014 Las Vegas a memorable evening for WD’s special guests.

SCOPE OF PROJECT:

MURAL for Display:  Design, create and paint a Mural sized 10′ x 6′  (painted over 5 custom-made canvas pieces for ease of transport)

GIVEAWAY PROMOTIONAL ITEMS:  Drew Brophy Design was provided for WD t-shirts and posters to give away to guests at event

GIVEAWAY BIG TICKET ITEMS:  Strategiclaly design and then hand paint five (5) fine art pieces on skateboard decks.    The art design on the decks represented each of WD’s five hard drive products.   The decks were given away to five lucky winners at the event.

LIVE POSTER SIGNING:  Drew attended the event alongside other celebrities present, signed posters and presented the skate decks to each winner.

RESULTS:  WD Fan Night was a memorable event; dozens of guests took their photos in front of the mural and every guest happily took home a piece of art (poster) to always remind them of the evening.  WD was extremely pleased with the ease of the logistics to pull this off, and with the final outcome.

Mission Accomplished!

DETAILS:  Mural Artwork:  WD wanted a surf painting in Drew’s traditional style, with symbolism that was relevant to their products, which is hard drives.  Hard drives hold things that you want to keep forever.

Drew says of his design for the mural, “When I think of things that last forever, I think of ancient times and things that were made in stone.  In a way, hard drives hold information that is saved and passed down.  All of my art is saved on hard drives; it’s like my safety deposit box.  The art will be passed down to my son, and his kids as well.  So in this painting, the character is carving a WD in stone.”

Skateboard Deck Paintings: Drew created five paintings, meant to represent the features of each of WD’s hard drives; the explanation can be found in the name of the painting – see below:

Gamers BLACK painting on Skateboard (c) Drew Brophy GENIE in the Bottle RED painting on Skateboard (C) Drew Brophy Everyday BLUE painting on Skateboard (c) Drew Brophy Surveillance PURPLE painting on Skateboard (c) Drew Brophy Photographers GREEN painting (c) Skateboard by Drew Brophy

 

 

 

 

 

 

 

 

 

Here’s the video of the painting of the mural.  Photo and video credit to Scott Smallin, video editing by Don Perry, music by Brian ILL:  http://www.youtube.com/watch?v=GmgbsE_3P10&feature=share&list=UU5G4tVJHYkrSpTsA2tR-qeg