CASE STUDY: Western Digital CES 2014 Fan Night Event
WHEN: January 2014
CLIENT: Western Digital (WD)
Mission: Help make WD Fan Night event during CES2014 Las Vegas a memorable evening for WD’s special guests.
SCOPE OF PROJECT:
MURAL for Display: Design, create and paint a Mural sized 10′ x 6′ (painted over 5 custom-made canvas pieces for ease of transport)
GIVEAWAY PROMOTIONAL ITEMS: Drew Brophy Design was provided for WD t-shirts and posters to give away to guests at event
GIVEAWAY BIG TICKET ITEMS: Strategiclaly design and then hand paint five (5) fine art pieces on skateboard decks. The art design on the decks represented each of WD’s five hard drive products. The decks were given away to five lucky winners at the event.
LIVE POSTER SIGNING: Drew attended the event alongside other celebrities present, signed posters and presented the skate decks to each winner.
RESULTS: WD Fan Night was a memorable event; dozens of guests took their photos in front of the mural and every guest happily took home a piece of art (poster) to always remind them of the evening. WD was extremely pleased with the ease of the logistics to pull this off, and with the final outcome.
DETAILS: Mural Artwork: WD wanted a surf painting in Drew’s traditional style, with symbolism that was relevant to their products, which is hard drives. Hard drives hold things that you want to keep forever.
Drew says of his design for the mural, “When I think of things that last forever, I think of ancient times and things that were made in stone. In a way, hard drives hold information that is saved and passed down. All of my art is saved on hard drives; it’s like my safety deposit box. The art will be passed down to my son, and his kids as well. So in this painting, the character is carving a WD in stone.”
Skateboard Deck Paintings: Drew created five paintings, meant to represent the features of each of WD’s hard drives; the explanation can be found in the name of the painting – see below:
Here’s the video of the painting of the mural. Photo and video credit to Scott Smallin, video editing by Don Perry, music by Brian ILL: http://www.youtube.com/watch?v=GmgbsE_3P10&feature=share&list=UU5G4tVJHYkrSpTsA2tR-qeg