Behind the Scenes…

Vintage VW Bus Painting Drew Brophy for Verizon FiOS So Cal US Open Huntington Beach

We worked with Drew to transform our VW Bus into a work of art that celebrated the SoCal lifestyle.  It was great and effortless working with Drew and Maria. They had very little time to plan and design, yet the final result was more than what we could have asked for.  Anyone who walked past our VW bus as Drew was painting it, couldn’t help themselves from stopping and observing.   He was extremely personable and engaging, often inviting children to help with paint.”  Bryan Babiartz, Art Director, Marketing Werks

CASE STUDY:  Verizon FiOS at U.S. Open of Surfing in Huntington Beach

WHEN:  August 2013

CLIENT:  Marketing Werks (on behalf of Verizon)

MISSION:  Connect Verizon FiOS with youth and Southern California community by painting a vintage VW Bus in two days, LIVE, during the famous and busy U.S. Open of Surfing event in Huntington Beach, CA.

SCOPE OF WORK:  Strategize an art design that would illustrate the Southern California action sports lifestyle.  Paint the design live, during the busiest event of Huntington Beach each year, onto a 1965 VW Bus.

Paint a surfboard that will be given away to one lucky winner.  Give Drew Brophy surf art posters and stickers to the crowd.

Create a vortex of energy to attract people to the Verizon booths to sign up to win prizes and get more information on the product.

DETAILS:  I was tasked with transforming a vintage VW Bus with spray paint and airbrush, in about 12 hours, during the Vans U.S. Open of Surf.

We gave away posters and stickers of my art, and the Verizon So Cal team held drawings daily, giving away surfboards and tablets and other great stuff.

ABOUT THE VAN and THE PAINTING OF IT:  The Verizon FiOS So Cal team drives this VW all over Southern California; the bus has been outfitted with FiOS internet and tv capability, along with 42″ HDTV.  Now, with the custom painting, this van will never be missed driving down the freeway! (For more info, see Press Release)

I painted the van in two days, 6 hours each side.  A lot of people ask how it can be done so fast, so I thought I’d share my process:

PLANNING:  Is the first step.  I work with the shape of the van and the most important thing to me is composition.  I’ve painted dozens of vans, and often I’ll have it in my head what I’m going to paint and just show up and start spraying.  But for this one, I wanted to knock it out of the park for Verizon, so I spent a lot of time sketching out ideas and then getting their feedback.

PREPARATION:  I show up with everything I need – more then enough paint and an arsenal of tricks.

MEDIUM:  Spray paint is the most efficient way to get all the color on.  Most of the painting is done using Mtn 94 Spray paints – they are the best.  I only use quality paints and materials.

MAPPING IT OUT:  I start with the background and build up to the foreground, using spray paint first.  I spray on rough lines to use as my “map” of the layout.  Then, I fill in all color.

DETAIL:  Then I start detailing it.  I finish with airbrush and stencils, and finally, highlights that make the painting “pop”.

WATCH THE VIDEO on YOUTUBE:  http://www.youtube.com/watch?v=k6dKtlLKhRM

I had a great time, it was a fun event, working with great people (thanks Verizon So Cal and Marketing Werks!) and it was rewarding to see this painting go from conception to reality.

MISSION ACCOMPLISHED!

 

drew brophy vw bus van painting verizon socal fios vans us open day 2

 

 

 

Drew Brophy SUP Magazine Interview in print spring 2013Talk about your Grand Canyon trip:  “That was pretty much like, ‘Yeah, I’m gonna learn to surf so I’ll paddle out at Pipeline.’  I was real naive.”

I was stoked to be interviewed by Will Taylor for SUP Magazine.  

My friend, photographer Jason Kenworthy, took the shot in my studio.   

(Note about the painting on the Standup Paddleboard in the photo:  it was commissioned by KEEN FOOTWEAR, and was inspired by my Standup journey across country last year – you can read about that here:  Adventures in America’s Back Country. )

In the interview I talk about how New Zealanders were friendly when they saw me SUP Surfing Raglan, my 225 mile SUP journey down the Colorado River, and how SUPPING saved me from small waves.

Here’s a short taste of the interview (to read the entire thing, check out the magazine):

HOW DID SUP FIND YOU?  I was in my late thirties and I couldn’t get motivated to surf all the time if the conditions were bad or there were no waves.   When the waves are small, I’m moody, and Ron House was like, “Why don’t you come standup?”  Immediately it was tremendous.  It gave me something to do when I couldn’t surf.

SO YOU WERE THERE AT THE START.  …Imagine in those early days, there’s nobody around, just Ron and I and a couple other guys.  You’re just riding these waves forever and you’re not even getting wet.  It just expanded my repertoire of surfing.

WHAT OTHER OPPORTUNITIES HAVE GROWN OUT OF IT?  It has allowed me to get into other bodies of water, whether it be rivers or lakes.  I’m a water person…..

TALK ABOUT YOUR GRAND CANYON TRIP.  That was pretty much like, “Yeah, I’m gonna learn to surf so I’ll paddle out at Pipeline.”  I was real naive.

At that point we’d only heard of a few guys that had been on the Colorado with standup boards but they all only did pieces of it.  Nobody had done it all the way.

We did 225 miles, every bit of it.  It was super-humbling experience for me.  I saw some of the gnarliest, scariest things I’ve ever seen.  But we surfed the river, man.  Big laterals coming off and you bank off of them and come down and hit these pits and come up out of it and into the next one.

Art is my job but surfing is my passion. It’s a great magazine, please check it out online here: http://www.supthemag.com/

Life is Good,

Drew

 

Kids drew paddleboard designs using Sharpie Brush Tips and Neon markers

Kids drew paddleboard designs using Sharpie Brush Tips and Neon markers

With help from generous sponsors, we hosted a KIDS ART GROTTO at Race the Lake of the Sky Standup Paddle event in South Lake Tahoe last week.

The original idea was to generate artistic activities for the kids during the two day event.

Over 200 kids drew, painted and designed their own paddleboards!

But this turned out to be so much more then an art activity!

On the last day, Riviera Paddlesurf decided to give prizes to three kids for the best “Paint your own Riviera Paddlesurfboard” artwork, and give one CUSTOM RIVIERA PADDLEBOARD to the grand prize winner!

At events like this , I always end up painting something, live, for someone.   This draws a crowd and inspires

Painted for this stoked standup paddler

Painted for this stoked standup paddler

others to want to create, as well.  By having a booth with supplies where inspired kids can join in, it was a perfect combination.

Every kid that joined in the Art Grotto Booth was informed that they can design their very own Riviera Paddleboard.  There were no rules; just “Make it Look Cool!”

(You can download the “TEMPLATE Design your Riviera Paddleboard with Drew Brophy PRINTOUT here)

Over 100 pieces of art hung on this tent!

Over 100 pieces of art hung on this tent!

When each little artist finished their piece, they got a free “Drew Brophy Art Stickers” and I taped their design on the tent.  By the end of the event, the entire tent was covered with art.

I painted paddles as special awards for the athletes and Maria’s Riviera Cruiser, while the kids painted on every bit of supplies that we brought!  It was great to witness the creativity that spills out of these children.

At the end, I was asked to choose the three best Riviera paddleboard designs.

Three young artists clearly stood out; the one thing they all had in common is that they were in my booth, painting, the entire weekend!  They obviously have the skills and the passion to be great artists.

Everyone wanted to try out the Uni Posca paint pens!

Everyone wanted to try out the Uni Posca paint pens!

The winners were Georgia, GiGi and Ronen.  Each one received a Sunrise print, signed by me, and a full set of Uni Posca paint pens.

Only one of the three winners would get the grand prize:  A custom Riviera Paddlesurfboard with their own design painted on it!

And that winner was Georgia, a young girl visiting Tahoe from Florida.

When Georgia’s name was called as the grand prize winner, she jumped up and down and screamed!

 

Georgia, the young winner of a Riviera Custom Paddleboard, with the Riviera Crew!

Georgia, the young winner of a Riviera Custom Paddleboard, with the Riviera Crew!

We are grateful to the Sponsors who helped make this happen:

  • Uni Posca for providing the paint pens and funds for additional supplies;
  • Sharpie for sending packs of Sharpie Brush Tips and their new NEON fine point pens;
  • Riviera Paddlesurf, for providing the “Paint your own Riviera Paddlesurf Board” materials and the grand prize
  • South Lake Tahoe Standup Paddle Surf shop, for providing the 10×20 booth, table and chairs!
  • Fredrix Canvas for providing canvas cut-outs for the kids to paint on
  • ROXO, for sending us bracelets with “Drew Brophy art rocks” to give out to the kids (and adults).  Everyone loved them!
  • And, to my wife Maria, who worked without a break for 8 hours each day, running the booth, getting the sponsors involved and organizing the entire thing.
Kids going bonkers over the ROXO wrist bands!

Kids going bonkers over the ROXO wrist bands!

Together, we made a lot of kids happy that weekend!

Life is Good,  Drew

Drew Brophy painting a surfboard with kids Art Grotto EventDON’T MISS THIS FUN EVENT!  

RACE THE LAKE OF THE SKY, SOUTH LAKE TAHOE, CA

And Visit “Drew’s Art Grotto”!

This standup paddleboard event is a race and a gathering of tribes at the absolutely beautiful Lake Tahoe, named “the Lake of the Sky” by Native Americans.

Last year, the event drew hundreds of athletes, over a thousand spectators and international acclaim from the stand-up paddle community.  It was voted the number one standup paddle event, in the world, by paddle athlete Anthony Vela on the Supconnect Live Show.

There are so many fun things to do there, even if you aren’t in the race!  For details on this year’s event, go to Race the Lake of the Sky.

ABOUT THE “DREW’S ART GROTTO” –  FOR KIDS:

During the event, Drew Brophy will host an “Art Grotto” featuring:

  • Fun, creative art activities for kids
  • Giving away Free ROXO wrist bands (cool art on ROXO rocks, placed on a band) for kids
  • Live painting demonstrations on paddleboards (email info@drewbrophy.com or call 949-678-8133 to arrange for your board to be painted)
  • Aerial 7 DIY (paint your own) headphone set (valued at $99) will be given away to one lucky winner!
  • Surf Art prints and stickers available for purchase on site, Drew will be on hand to sign

The Art Grotto is free for all (while supplies last), thanks to the kindness of sponsors Riviera Paddlesurf, South Tahoe Standup Paddle Store, Sharpie, Fredrix Canvas and Uni Posca.

DREW’S ART GROTTO KIDS ACTIVITY DETAILS

WHEN:  SAT JUNE 29TH  1:00 – 4:00  and  SUNDAY JUNE 30TH 9:00 – Noon.

WHERE:  El Dorado Beach, Toiyabe National Forest, South Lake Tahoe, CA 96150

WHAT:  Working from pages out of his book HOW TO DRAW WITH DREW BROPHY, Drew will show kids how to draw some of his favorite fish characters, beach scenes and other elements such as flames, flowers and custom lettering.  *PARENTS:  Note that there is no adult supervision provided – if your child is under 12 a parent should be present

Uni Posca paint pens and Sharpie Brush Tips will be the medium, Fredrix Canvas cutouts will be available to paint on, so you can take your masterpiece home.

COST:  FREE!  Seating is limited, so be sure to arrive early!

Stick around after the event and view Drew’s art on display, as well as art prints and stickers.  Also:  Drew will be giving away ROXO wrist bands bearing his artwork, and one Aerial 7 DIY Headphone set will be given away to a lucky winner!

(Your purchase of Drew Brophy products is appreciated, as it will help to cover some of the expenses of this activity.)

See you there!

SPONSORS OF THE ART GROTTO:  Thanks to the generosity of sponsors, we are able to make this event happen for the kids.  Thanks to Uni Posca, Sharpie, Fredrix Canvas and Guayaki!

Uni Posca pen image and LOGO Basic CMYK

Maiden of Lake Jocassee

Maiden of Lake Jocassee

During the 1700’s, there was a thriving Cherokee nation that lived in the foothills of the Blue Ridge Mountains which is located in the upstate of South Carolina.  Little did a Cherokee maiden in that time era, named Jocassee, know that her name would become a legend. 

Last year Maria and I gave an Experiential Workshop at Furman University in Greenville, South Carolina.

It was warm and sunny in the Appalachian Mountains outside of Greenville, so we took a day to drive out to Lake Jocassee, a must-see if you are near the area!

Lake Jocassee is situated in the foothills of the Appalachians, surrounded by forests.

The water was crystal clear with miles of nooks and crannies to explore.

Maria at Lake Jocassee with Riviera Standup Paddleboard

Maria at Lake Jocassee with Riviera Standup Paddleboard

The lake was perfect for standup paddleboards, and the water was still warm the second week of October.

It was peaceful and picturesque.  There are many mountain trails around the lake and waterfalls around the area.

After a great day of paddling and exploring the lake, we met Debbie, owner of Eclectic Sun Paddlesports.  She loved our painted van and seven months later, Debbie commissioned me to create artwork for her company logo.

It’s funny how taking a vacation always gets me new business!

The Design:

When I create a new piece of art, it’s important to me to capture something that’s real about the subject.

When I researched the history of the Lake, I found hand-drawn pictures of Native Americans standup-paddling their canoes.  Maybe they were the first standup paddlers!  I imagine this place was very special to them.

The lake is named after a maiden Cherokee named Jocassee.  Legend has it that a broken-hearted Jocassee walked on the water to greet the ghost of her beloved, who had been murdered.  Her name has come to be known as “The Place of the Lost one.”

So it seemed fitting to paint my version of the beautiful maiden Jocassee “walking on water” using a standup paddleboard, across the lake.

The painting was created with paint pens on canvas board, sized 12″ x 18″.  Eclectic Sun bought the original painting.

Below you can see pictures of the different uses of the artwork for Eclectic Sun.  If you ever find yourself at Lake Jocassee, stop in and see Debbie and tell her hello for me!

Life is Good – Drew
Eclectic-Sun-art- by Drew Brophy Lake Jocassee May 2013

ECLECTIC-SUN-CIRCLE-LOGO tees shirst design by Drew Brophy Lake Jocassee