Behind the Scenes…

Drew-Brophy-WHAM-O-Boogie-Boards-600x450 ssCASE STUDY:

Revitalize WHAM O’s Boogie Boards utilizing Drew Brophy art & packaging

WHEN:

2001 through 2008

CLIENT:

Wham O Toy Company

MISSION:

REVITALIZE existing Boogie Board products; make them authentic enough to be accepted by surf shop retailers.  

Wham O sales people had a problem in early 2000;  they couldn’t convince core surf shops to carry their Morey Boogie Boards.  Surf shop owners wanted authentic surf style products, and most felt that the Morey Boogie Boards weren’t “core” enough for surf shop clientele.

Drew designed a complete line of Morey Boogie Boards, which bore his name.  Immediately, sales sky rocketed.  Surf shops began carrying the new Boogie Board line.  In less than 3 years, the Brophy-line of Boogie Boards were sold en-mass throughout the world.

RESULTS:  According to Wham O designer, Petey Peterson, the Brophy-line of Boogie Boards stand out as the most successful body boards that ever retailed, in history, to date.  Mission Accomplished!

Testimonial from Wham O’s Morey Boogie Board designer Petey Peterson:

Drew’s art defined our best-selling line of Liquid Force Wakeboards called the Trip Series back in 1996. 

We worked together for years, building an amazing range of Morey Boogie Boards (for Wham O) that featured Drew’s original concepts and unique background effects. These stand out as the most successful body boards that ever retailed – EVER.  

It is not a coincidence that Drew is the leading artist in today’s surf and skate scene. His art is like gold.  He is the Real Deal and I am blessed to have had the pleasure to work with him through these last two centuries!”  Michael “Petey” Peterson, Designer

I CAN SEE Painting by Drew BrophyI CAN SEE Original Painting, mixed media on canvas board, sized 12″ x 12″.

This painting was inspired when hiking through the Grand Canyon on a SUP whitewater expedition.

Most people aren’t paying attention to their surroundings.  They see what they are told to see, or what they expect.  They follow the herd.

Somewhere along the way, humans have shut out the details, only absorbing the obvious, or what’s being sold to them through the media.

Eighty percent of the important stuff is missed by most.

This fact was evident when hiking deep into the Grand Canyon.  I was on a 16 day expedition with a private group.  Occasionally, the commercial tours would cross paths with us, usually in groups of 30 or more.  Often, they trudged right past the most spectacular sights the Canyon has to offer; perfect heart-shaped stones, eagles flying high above, ancient messages left on rock.

On one very hot day (as a commercial tour group filed right past me, missing what had stopped me in my tracks),  I looked up at an enormous canyon wall, to see handprint impressions on the stone.

It was a message left in another time, from inhabitants of the Canyon.  I don’t know how long ago those handprints were made; hundreds of years ago?  Thousands?

The ancient greeting stayed with me long after returning home to Southern California.

So I decided to create my own handprint art.

I added the all-seeing-eye.  It represents that “I Can See”, because I feel that artists are given the gift of seeing more than most others.  Seeing things in nature, in people.

This painting was given to my sister-in-law, Caroline, for Christmas.  An artist herself, she fell in love with it.

For a fresh insight on the Handprints in the Canyon, check out this post by Andrew Guiliford, who felt that the handprints in the canyon guided him to safety one night.

Handprints in the Grand CanyonLife is Good – Drew

3Dot Magazine 12-21-2012 Cover with Drew Brophy

3Dot Magazine 12-21-2012 Cover with Drew Brophy

3 Dot Magazine Dec 21, 2012 Issue

“Welcome to the beginning to the end….

We begin this issue with an interview with Surf Artist Drew Brophy, the Twilight Saga’s Sexy New Vampire: Judi Shekoni, Q&A with Artist Ian Ward, Q&A with Actor Mem Ferda, Review of the film Musical Chairs, Interview with artist Bill Strydesky, Review of Cursive’s I Am Gemini…”

Drew Brophy was interviewed by Don Perry and photographed by Scott Smallin of 3 Dot Magazine, when visiting Myrtle Beach, South Carolina, in fall of 2012.

We first heard of the famed photographer Scott Smallin in the year 2000, when Drew and I got married at the Dunes Club in Myrtle Beach.  Scott was one of the team of photographers that we hired for our wedding!

Now, over twelve years later, we find ourselves back in Myrtle Beach, this time to paint a large mural.

And, once again we are being shot by Scott Smallin, this time for 3 Dot Magazine!

Funny how life brings you ’round in circles.

Here’s how the 3 Dot Magazine Drew Brophy story begins:

DREW BROPHY IS THE SURF LIFESTYLE:

Drew Brophy, the surfer, the artist, the husband, the father, the teacher, and the list goes on…

Drew talks about how he created a life of art, surf and travel and what it takes to be a professional artist.

He explains how he beat all odds, and proved his high school guidance counselor wrong when she told him that “you can’t just surf and paint your whole life!”

To view the magazine online, visit:  www.donaldeperry.com/dotdotdotmag/3dotmag_dec2012.  To print, visit: www.magcloud.com/browse/issue/487431

Here is a video interview from 3 Dot Magazine, with Drew Brophy on location in Myrtle Beach, SC, at the Lulu’s Cafe Mural.

Winding down from our five month trip across country, Maria and I decided to spend a week in Florida before driving back to San Clemente, California.

One of our Florida stops was to spend a few days at tattoo artist Mark Longenecker’s.

Mark is the guy I gave my first tattoo to (and my last), a couple years ago.

He’s the only person who could talk me into holding a tattoo machine and actually doing it.

Over the years, we’ve painted Escape Camper vans together and created tattoo flash together.

This time, Mark and I decided to paint a mural on the side of his Endless Summer Tattoo Shop.  The wall is facing A1A, the perfect place to put a mural.

Over wine the night before, Mark and I sat down and tried to brainstorm a design.  We threw out a few ideas.  We knew we wanted a wave and a sun.  But in the end, we decided to just wing it.

Collaboration with Mark Longenecker

The next day we laid out 120 cans of Mtn 94 Montana Spray paint and went to work on it.

While we painted, people were driving by on A1A honking their horns and yelling out the window, stoked.

The mural turned out pretty good – and we got it done in about eight hours.

Here’s a video of us painting it that Mark put together with his Go Pro:

ENDLESS SUMMER TATTOO MURAL, COCOA BEACH – Please leave a comment if you like it.

Life is Good – Drew

I was stoked when Monica Lee, the host of “Smart Creative Women” asked me to be on her popular video show called “Smart Creative Women”.

Monica is smart and fun and she asked some great questions – watch it here:  DREW BROPHY ON AUTHENTICITY AND ON LIFE.  Below is a list of some of the things we talked about.

  • How to train people to think of you in the way you want them to
  • Advice for an artist who is asked to create what they don’t want to.
  • Do I ever  paint just for fun?
  • How some of the paintings I did just for fun became my most iconic and best selling paintings.
  • How to come off as authentic in your artwork; how you can marry your art with your love of what you’re into.
  • How I dreamed of going places in the world; big ideas that took money and travel and guts.
  • How to “be confident with who you are, and what you do”.
  • How I figured out what I wanted in life, and then I got it.
  • How I got the reputation of being the guy who gets things done.

WATCH THE INTERVIEW BELOW – and please, leave a comment on Monica Lee’s Page if you liked it!

DREW BROPHY ON AUTHENTICITY AND ON LIFE