CASE STUDY

Vintage VW Bus Painting Drew Brophy for Verizon FiOS So Cal US Open Huntington Beach

We worked with Drew to transform our VW Bus into a work of art that celebrated the SoCal lifestyle.  It was great and effortless working with Drew and Maria. They had very little time to plan and design, yet the final result was more than what we could have asked for.  Anyone who walked past our VW bus as Drew was painting it, couldn’t help themselves from stopping and observing.   He was extremely personable and engaging, often inviting children to help with paint.”  Bryan Babiartz, Art Director, Marketing Werks

CASE STUDY:  Verizon FiOS at U.S. Open of Surfing in Huntington Beach

WHEN:  August 2013

CLIENT:  Marketing Werks (on behalf of Verizon)

MISSION:  Connect Verizon FiOS with youth and Southern California community by painting a vintage VW Bus in two days, LIVE, during the famous and busy U.S. Open of Surfing event in Huntington Beach, CA.

SCOPE OF WORK:  Strategize an art design that would illustrate the Southern California action sports lifestyle.  Paint the design live, during the busiest event of Huntington Beach each year, onto a 1965 VW Bus.

Paint a surfboard that will be given away to one lucky winner.  Give Drew Brophy surf art posters and stickers to the crowd.

Create a vortex of energy to attract people to the Verizon booths to sign up to win prizes and get more information on the product.

DETAILS:  I was tasked with transforming a vintage VW Bus with spray paint and airbrush, in about 12 hours, during the Vans U.S. Open of Surf.

We gave away posters and stickers of my art, and the Verizon So Cal team held drawings daily, giving away surfboards and tablets and other great stuff.

ABOUT THE VAN and THE PAINTING OF IT:  The Verizon FiOS So Cal team drives this VW all over Southern California; the bus has been outfitted with FiOS internet and tv capability, along with 42″ HDTV.  Now, with the custom painting, this van will never be missed driving down the freeway! (For more info, see Press Release)

I painted the van in two days, 6 hours each side.  A lot of people ask how it can be done so fast, so I thought I’d share my process:

PLANNING:  Is the first step.  I work with the shape of the van and the most important thing to me is composition.  I’ve painted dozens of vans, and often I’ll have it in my head what I’m going to paint and just show up and start spraying.  But for this one, I wanted to knock it out of the park for Verizon, so I spent a lot of time sketching out ideas and then getting their feedback.

PREPARATION:  I show up with everything I need – more then enough paint and an arsenal of tricks.

MEDIUM:  Spray paint is the most efficient way to get all the color on.  Most of the painting is done using Mtn 94 Spray paints – they are the best.  I only use quality paints and materials.

MAPPING IT OUT:  I start with the background and build up to the foreground, using spray paint first.  I spray on rough lines to use as my “map” of the layout.  Then, I fill in all color.

DETAIL:  Then I start detailing it.  I finish with airbrush and stencils, and finally, highlights that make the painting “pop”.

WATCH THE VIDEO on YOUTUBE:  http://www.youtube.com/watch?v=k6dKtlLKhRM

I had a great time, it was a fun event, working with great people (thanks Verizon So Cal and Marketing Werks!) and it was rewarding to see this painting go from conception to reality.

MISSION ACCOMPLISHED!

 

drew brophy vw bus van painting verizon socal fios vans us open day 2

 

 

 

Drew-Brophy-WHAM-O-Boogie-Boards-600x450 ssCASE STUDY:

Revitalize WHAM O’s Boogie Boards utilizing Drew Brophy art & packaging

WHEN:

2001 through 2008

CLIENT:

Wham O Toy Company

MISSION:

REVITALIZE existing Boogie Board products; make them authentic enough to be accepted by surf shop retailers.  

Wham O sales people had a problem in early 2000;  they couldn’t convince core surf shops to carry their Morey Boogie Boards.  Surf shop owners wanted authentic surf style products, and most felt that the Morey Boogie Boards weren’t “core” enough for surf shop clientele.

Drew designed a complete line of Morey Boogie Boards, which bore his name.  Immediately, sales sky rocketed.  Surf shops began carrying the new Boogie Board line.  In less than 3 years, the Brophy-line of Boogie Boards were sold en-mass throughout the world.

RESULTS:  According to Wham O designer, Petey Peterson, the Brophy-line of Boogie Boards stand out as the most successful body boards that ever retailed, in history, to date.  Mission Accomplished!

Testimonial from Wham O’s Morey Boogie Board designer Petey Peterson:

Drew’s art defined our best-selling line of Liquid Force Wakeboards called the Trip Series back in 1996. 

We worked together for years, building an amazing range of Morey Boogie Boards (for Wham O) that featured Drew’s original concepts and unique background effects. These stand out as the most successful body boards that ever retailed – EVER.  

It is not a coincidence that Drew is the leading artist in today’s surf and skate scene. His art is like gold.  He is the Real Deal and I am blessed to have had the pleasure to work with him through these last two centuries!”  Michael “Petey” Peterson, Designer

exhibit-case-at-surf-expoIt was a crazy busy 3 days at Surf Expo. We had 3 different events happening, and I have to admit, it was overly ambitious.

When we arrived, we expected the usual hustle getting set up. Instead, we got absolute ROCK STAR treatment from the Surf Expo people, and it was so easy setting up.

We are grateful to Roy Turner, Vicki Vasil, Josh and the rest of Surf Expo team for making us feel like royalty. I could get used to (more…)