Live Event Painting

Keen Green Graffiti Logo Hamburg by Drew

It’s exciting.  I can see it in my head, and I can’t finish it fast enough….It’s a simple process of positive and negative space. ”  Drew Brophy

http://greengraffiti.com/blog/drew-brophys-german-tour

CASE STUDY:  World’s largest freehand GreenGraffiti (reverse graffiti) mural at Globetrotter in Hamburg

When:  June 2014

Client:  Keen Europe / GreenGraffiti

Mission:  Create an organic, “green” artistic mural in front of Keen’s largest retailer in Hamburg, Germany.  Illustrate Keen Footwear’s slogan of “follow your feet” and inspire others to get outdoors!

SCOPE OF WORK:  Strategize and draw a visual of Keen’s “Follow your Feet” campaign.  Design the art for stencils and then apply the mural in freehand fashion, while onlookers enjoy watching.   Cover 100 square meters of sidewalk with the mural.

RESULTS:  Onlookers and media enjoyed watching the mural come to life.  Keen was able to get their message out in a green manner.  Globetrotter was extremely pleased, as their foot traffic increased, and the city of Hamburg received a “green” mural to enjoy for the month.   Mission Accomplished.

VIDEO:  This short video shows the process and tells the story:  Keen GreenGraffiti and Drew Brophy in Hamburg.

Read GreenGraffiti’s article about the project here:  http://greengraffiti.com/blog/drew-br…

(GreenGraffiti is known for their “Green Advertising.” Working with some of the most popular global brands, GreenGraffiti has turned advertising into art.)

*REVERSE GRAFFITI is also known as clean tagging, dust tagging, grime writing. GreenGraffiti or “clean advertising” is a method of creating temporary or semi-permanent images on walls or other surfaces by removing dirt from a surface using giant power washers and stencils.

drew-brophy-live -paintingLive Surfboard Painting at LAKE POWELL PADDLEBOARDS August 16th!

What:  Drew Brophy will do a live painting demonstration at Lake Powell Standup Paddleboards.

And a POSTER GIVEAWAY of Drew Brophy’s most popular art!  Posters will be given to spectators at the live painting event (while supplies last).

When:  Saturday, 16 August 2014 from 1:00 p.m. – 4:00 p.m.

Where:  Lake Powell Paddleboards in downtown Page, Arizona!  Address: 695 North Navajo, Page, AZ 86040  Phone (928)645-4017

Who:  You!  The public is invited to watch, and get a free Drew Brophy art poster.

Drew Brophy and the WD Fan Night Mural Painting CES2014“It’s important for me to be able to interact with every single person at an event.  I want them to leave feeling happy and with a lasting memory of what a great time they had.”  Drew Brophy

CASE STUDY:  Western Digital CES 2014 Fan Night Event

WHEN:  January 2014

CLIENT:  Western Digital (WD)

Mission:  Help make WD Fan Night event during CES2014 Las Vegas a memorable evening for WD’s special guests.

SCOPE OF PROJECT:

MURAL for Display:  Design, create and paint a Mural sized 10′ x 6′  (painted over 5 custom-made canvas pieces for ease of transport)

GIVEAWAY PROMOTIONAL ITEMS:  Drew Brophy Design was provided for WD t-shirts and posters to give away to guests at event

GIVEAWAY BIG TICKET ITEMS:  Strategiclaly design and then hand paint five (5) fine art pieces on skateboard decks.    The art design on the decks represented each of WD’s five hard drive products.   The decks were given away to five lucky winners at the event.

LIVE POSTER SIGNING:  Drew attended the event alongside other celebrities present, signed posters and presented the skate decks to each winner.

RESULTS:  WD Fan Night was a memorable event; dozens of guests took their photos in front of the mural and every guest happily took home a piece of art (poster) to always remind them of the evening.  WD was extremely pleased with the ease of the logistics to pull this off, and with the final outcome.

Mission Accomplished!

DETAILS:  Mural Artwork:  WD wanted a surf painting in Drew’s traditional style, with symbolism that was relevant to their products, which is hard drives.  Hard drives hold things that you want to keep forever.

Drew says of his design for the mural, “When I think of things that last forever, I think of ancient times and things that were made in stone.  In a way, hard drives hold information that is saved and passed down.  All of my art is saved on hard drives; it’s like my safety deposit box.  The art will be passed down to my son, and his kids as well.  So in this painting, the character is carving a WD in stone.”

Skateboard Deck Paintings: Drew created five paintings, meant to represent the features of each of WD’s hard drives; the explanation can be found in the name of the painting – see below:

Gamers BLACK painting on Skateboard (c) Drew Brophy GENIE in the Bottle RED painting on Skateboard (C) Drew Brophy Everyday BLUE painting on Skateboard (c) Drew Brophy Surveillance PURPLE painting on Skateboard (c) Drew Brophy Photographers GREEN painting (c) Skateboard by Drew Brophy

 

 

 

 

 

 

 

 

 

Here’s the video of the painting of the mural.  Photo and video credit to Scott Smallin, video editing by Don Perry, music by Brian ILL:  http://www.youtube.com/watch?v=GmgbsE_3P10&feature=share&list=UU5G4tVJHYkrSpTsA2tR-qeg

 

Vintage VW Bus Painting Drew Brophy for Verizon FiOS So Cal US Open Huntington Beach

We worked with Drew to transform our VW Bus into a work of art that celebrated the SoCal lifestyle.  It was great and effortless working with Drew and Maria. They had very little time to plan and design, yet the final result was more than what we could have asked for.  Anyone who walked past our VW bus as Drew was painting it, couldn’t help themselves from stopping and observing.   He was extremely personable and engaging, often inviting children to help with paint.”  Bryan Babiartz, Art Director, Marketing Werks

CASE STUDY:  Verizon FiOS at U.S. Open of Surfing in Huntington Beach

WHEN:  August 2013

CLIENT:  Marketing Werks (on behalf of Verizon)

MISSION:  Connect Verizon FiOS with youth and Southern California community by painting a vintage VW Bus in two days, LIVE, during the famous and busy U.S. Open of Surfing event in Huntington Beach, CA.

SCOPE OF WORK:  Strategize an art design that would illustrate the Southern California action sports lifestyle.  Paint the design live, during the busiest event of Huntington Beach each year, onto a 1965 VW Bus.

Paint a surfboard that will be given away to one lucky winner.  Give Drew Brophy surf art posters and stickers to the crowd.

Create a vortex of energy to attract people to the Verizon booths to sign up to win prizes and get more information on the product.

DETAILS:  I was tasked with transforming a vintage VW Bus with spray paint and airbrush, in about 12 hours, during the Vans U.S. Open of Surf.

We gave away posters and stickers of my art, and the Verizon So Cal team held drawings daily, giving away surfboards and tablets and other great stuff.

ABOUT THE VAN and THE PAINTING OF IT:  The Verizon FiOS So Cal team drives this VW all over Southern California; the bus has been outfitted with FiOS internet and tv capability, along with 42″ HDTV.  Now, with the custom painting, this van will never be missed driving down the freeway! (For more info, see Press Release)

I painted the van in two days, 6 hours each side.  A lot of people ask how it can be done so fast, so I thought I’d share my process:

PLANNING:  Is the first step.  I work with the shape of the van and the most important thing to me is composition.  I’ve painted dozens of vans, and often I’ll have it in my head what I’m going to paint and just show up and start spraying.  But for this one, I wanted to knock it out of the park for Verizon, so I spent a lot of time sketching out ideas and then getting their feedback.

PREPARATION:  I show up with everything I need – more then enough paint and an arsenal of tricks.

MEDIUM:  Spray paint is the most efficient way to get all the color on.  Most of the painting is done using Mtn 94 Spray paints – they are the best.  I only use quality paints and materials.

MAPPING IT OUT:  I start with the background and build up to the foreground, using spray paint first.  I spray on rough lines to use as my “map” of the layout.  Then, I fill in all color.

DETAIL:  Then I start detailing it.  I finish with airbrush and stencils, and finally, highlights that make the painting “pop”.

WATCH THE VIDEO on YOUTUBE:  http://www.youtube.com/watch?v=k6dKtlLKhRM

I had a great time, it was a fun event, working with great people (thanks Verizon So Cal and Marketing Werks!) and it was rewarding to see this painting go from conception to reality.

MISSION ACCOMPLISHED!

 

drew brophy vw bus van painting verizon socal fios vans us open day 2

 

 

 

Verizon FiOS VW Van Painting Drew brophy Day 2WHAT:  Live painting of a Verizon fiOS Vintage 1965 VW Bus at the U.S. Open!  We are giving away stickers and surfboard posters daily.

WHEN:  Friday, July 26, and Saturday, July 27, from 10 a.m. to 4 p.m.

WHERE:  ACROSS FROM THE US OPEN OF SURF, ON THE STRAND at 155 Fifth Street, Huntington Beach, CA (just across from Forever 21)

I’ll be painting a Volkswagon Van, LIVE, during the U.S. Open in Huntington Beach this weekend!

The Verizon FiOS SoCal campaign wants to influence SoCal residents to conquer their creativity.  They have transformed a 1965 Vintage Volkswagen van into a mobile entertainment experience, custom-fitted with FiOS Internet and FiOS TV capability, along with 42-inch HDTVs.  (Read the Press Release here)

And I’ll be spray painting it, LIVE, during the event – across from the Vans US Open, on the Strand, between Fifth Avenue and Pacific Coast Highway.

Using my favorite graffiti-style spray paint, MTN 94, and airbrush, I’ll customize the van, and you can watch, on Friday, July 26th and Saturday, July 27th from 10:00 a.m. until 4:00 p.m. daily.  (Go to my Facebook Page here to see sketches and the progress as it’s being painted)

You’ll also get a chance to win a Lost surfboard, custom painted by me.

FOLLOW THE CONVERSATION:  Stay tuned to what’s happening, the progress of the van painting and the giveaways – follow these channels:

INSTAGRAM:  @DrewBrophy and @FiOSSoCal

TWITTER:  @DrewBrophy and @VerizonCA 

FACEBOOK:  DrewBrophyArt  and VerizonCA

HASHTAGS:  #DrewBrophy #VerizonSoCal #VansUSOpen #FiOSSoCal #SurfArt

Concept Sketches

Concept Sketches

I’ve painted over 50 vans these past few years, including my own.

If you ever wanted to watch how it’s done, this is your chance.  I’m excited to show people how, in one day, with a few cans of spray paint, you can create a masterpiece on the side of a van!

BONUS:  Verizon is giving away some cool stuff during the time I’ll be painting.  Surfboard posters and stickers.

WILL I SEE YOU THERE?!   If so, RSVP on Facebook  or let me know in the comments, below.

Life is good,

Drew

PS:  Verizon FiOS SoCal has an ongoing giveaway that’s just awesome – you can enter to win a custom Surfboard, Skateboard and Bike!  They are giving away one A WEEK between now and the end of August.  Enter here:  http://fiossocal.com/#area-design