Shows & Events

Drew Brophy and the WD Fan Night Mural Painting CES2014“It’s important for me to be able to interact with every single person at an event.  I want them to leave feeling happy and with a lasting memory of what a great time they had.”  Drew Brophy

CASE STUDY:  Western Digital CES 2014 Fan Night Event

WHEN:  January 2014

CLIENT:  Western Digital (WD)

Mission:  Help make WD Fan Night event during CES2014 Las Vegas a memorable evening for WD’s special guests.

SCOPE OF PROJECT:

MURAL for Display:  Design, create and paint a Mural sized 10′ x 6′  (painted over 5 custom-made canvas pieces for ease of transport)

GIVEAWAY PROMOTIONAL ITEMS:  Drew Brophy Design was provided for WD t-shirts and posters to give away to guests at event

GIVEAWAY BIG TICKET ITEMS:  Strategiclaly design and then hand paint five (5) fine art pieces on skateboard decks.    The art design on the decks represented each of WD’s five hard drive products.   The decks were given away to five lucky winners at the event.

LIVE POSTER SIGNING:  Drew attended the event alongside other celebrities present, signed posters and presented the skate decks to each winner.

RESULTS:  WD Fan Night was a memorable event; dozens of guests took their photos in front of the mural and every guest happily took home a piece of art (poster) to always remind them of the evening.  WD was extremely pleased with the ease of the logistics to pull this off, and with the final outcome.

Mission Accomplished!

DETAILS:  Mural Artwork:  WD wanted a surf painting in Drew’s traditional style, with symbolism that was relevant to their products, which is hard drives.  Hard drives hold things that you want to keep forever.

Drew says of his design for the mural, “When I think of things that last forever, I think of ancient times and things that were made in stone.  In a way, hard drives hold information that is saved and passed down.  All of my art is saved on hard drives; it’s like my safety deposit box.  The art will be passed down to my son, and his kids as well.  So in this painting, the character is carving a WD in stone.”

Skateboard Deck Paintings: Drew created five paintings, meant to represent the features of each of WD’s hard drives; the explanation can be found in the name of the painting – see below:

Gamers BLACK painting on Skateboard (c) Drew Brophy GENIE in the Bottle RED painting on Skateboard (C) Drew Brophy Everyday BLUE painting on Skateboard (c) Drew Brophy Surveillance PURPLE painting on Skateboard (c) Drew Brophy Photographers GREEN painting (c) Skateboard by Drew Brophy

 

 

 

 

 

 

 

 

 

Here’s the video of the painting of the mural.  Photo and video credit to Scott Smallin, video editing by Don Perry, music by Brian ILL:  http://www.youtube.com/watch?v=GmgbsE_3P10&feature=share&list=UU5G4tVJHYkrSpTsA2tR-qeg

 

Drew Brophy and the WD Fan Night Mural Painting CES2014“I always wanted my father to be proud of my work.  It felt good being back at home, after all these years, and having him watch me do what I do for a living.  This painting was the last one my father got to see me create.”  Drew Brophy

In December, Western Digital (WD) asked me to paint a mural to put on display at their big party, the WDFanNight event in Las Vegas during CES2014.

At the time, I didn’t realize just how special the memory of creating this painting would become for me.

I was on an extended stay at my parents’ home in Myrtle Beach, South Carolina.  My father was very sick, and Maria and I were helping my mom take care of him.  We brought our work with us across country, and I transformed my parents’ garage into my working studio and went to work!

I built five canvas frames, each one 6′ x 2′, designed that way so the mural would be easy to transport.

This was painted with a variety of mediums; first the background, using Mtn94 Spray Paint.  Then acrylic paints, applied with brushes, to get greater texture.  Then I used airbrush and Uni Posca Paint pens for the finer details.

WD wanted a surf painting in my traditional style, with symbolism that was relevant to their products, which is hard drives.  Hard drives hold things that you want to keep forever.  When I think of things that last forever, I think of ancient times and things that were made in stone.  In a way, hard drives hold information that is saved and passed down.  All of my art is saved on hard drives; it’s like my safety deposit box.  The art will be passed down to my son, and his kids as well.  So in this painting, the character is carving a WD in stone.

One of the best photographers in the area, Scott Smallin, came by every day during the painting of this mural to capture the progress on video and pictures.  Scott became a good friend and someone to lean on, as the days went on and my father got sicker.

I always wanted my father to be proud of my work.  It felt good being back at home, after all these years, and having him watch me do what I do for a living.  This painting was the last one my father got to see me create.

Here’s the video of me painting the mural.  Photo and video credit to Scott Smallin, video editing by Don Perry, music by Brian ILL:  http://www.youtube.com/watch?v=GmgbsE_3P10&feature=share&list=UU5G4tVJHYkrSpTsA2tR-qeg

 

ORSHOW Flyer Drew Brophy Riviera PaddlesurfOn Thursday, August 1st, I’ll be in the Riviera PaddleSurf Booth at Outdoor Retailer, painting paddles and Standup Paddleboards using Uni Posca Paint Pens.

I’ll be talking story about my adventures, searching for big waves and gnarly rivers to SUP.

When I’m not painting, I’ll be spending time visiting my sponsors, such as Keen Footwear, at the show.

See a few examples of paddles I painted for Riviera in the past, below.

Come see me, if you’re there!  (And if you’re not able to be there, follow the pictures as they are posted, on my Facebook Page, here.)

Riviera Paddles Painted by Drew BrophyDrew Brophy Riviera Paddles Painted

 

file://localhost/Users/drew/Desktop/Riviera%20Paddles%20Painted%20by%20Drew%20Brophy.jpg

Vintage VW Bus Painting Drew Brophy for Verizon FiOS So Cal US Open Huntington Beach

We worked with Drew to transform our VW Bus into a work of art that celebrated the SoCal lifestyle.  It was great and effortless working with Drew and Maria. They had very little time to plan and design, yet the final result was more than what we could have asked for.  Anyone who walked past our VW bus as Drew was painting it, couldn’t help themselves from stopping and observing.   He was extremely personable and engaging, often inviting children to help with paint.”  Bryan Babiartz, Art Director, Marketing Werks

CASE STUDY:  Verizon FiOS at U.S. Open of Surfing in Huntington Beach

WHEN:  August 2013

CLIENT:  Marketing Werks (on behalf of Verizon)

MISSION:  Connect Verizon FiOS with youth and Southern California community by painting a vintage VW Bus in two days, LIVE, during the famous and busy U.S. Open of Surfing event in Huntington Beach, CA.

SCOPE OF WORK:  Strategize an art design that would illustrate the Southern California action sports lifestyle.  Paint the design live, during the busiest event of Huntington Beach each year, onto a 1965 VW Bus.

Paint a surfboard that will be given away to one lucky winner.  Give Drew Brophy surf art posters and stickers to the crowd.

Create a vortex of energy to attract people to the Verizon booths to sign up to win prizes and get more information on the product.

DETAILS:  I was tasked with transforming a vintage VW Bus with spray paint and airbrush, in about 12 hours, during the Vans U.S. Open of Surf.

We gave away posters and stickers of my art, and the Verizon So Cal team held drawings daily, giving away surfboards and tablets and other great stuff.

ABOUT THE VAN and THE PAINTING OF IT:  The Verizon FiOS So Cal team drives this VW all over Southern California; the bus has been outfitted with FiOS internet and tv capability, along with 42″ HDTV.  Now, with the custom painting, this van will never be missed driving down the freeway! (For more info, see Press Release)

I painted the van in two days, 6 hours each side.  A lot of people ask how it can be done so fast, so I thought I’d share my process:

PLANNING:  Is the first step.  I work with the shape of the van and the most important thing to me is composition.  I’ve painted dozens of vans, and often I’ll have it in my head what I’m going to paint and just show up and start spraying.  But for this one, I wanted to knock it out of the park for Verizon, so I spent a lot of time sketching out ideas and then getting their feedback.

PREPARATION:  I show up with everything I need – more then enough paint and an arsenal of tricks.

MEDIUM:  Spray paint is the most efficient way to get all the color on.  Most of the painting is done using Mtn 94 Spray paints – they are the best.  I only use quality paints and materials.

MAPPING IT OUT:  I start with the background and build up to the foreground, using spray paint first.  I spray on rough lines to use as my “map” of the layout.  Then, I fill in all color.

DETAIL:  Then I start detailing it.  I finish with airbrush and stencils, and finally, highlights that make the painting “pop”.

WATCH THE VIDEO on YOUTUBE:  http://www.youtube.com/watch?v=k6dKtlLKhRM

I had a great time, it was a fun event, working with great people (thanks Verizon So Cal and Marketing Werks!) and it was rewarding to see this painting go from conception to reality.

MISSION ACCOMPLISHED!

 

drew brophy vw bus van painting verizon socal fios vans us open day 2

 

 

 

Kids drew paddleboard designs using Sharpie Brush Tips and Neon markers

Kids drew paddleboard designs using Sharpie Brush Tips and Neon markers

With help from generous sponsors, we hosted a KIDS ART GROTTO at Race the Lake of the Sky Standup Paddle event in South Lake Tahoe last week.

The original idea was to generate artistic activities for the kids during the two day event.

Over 200 kids drew, painted and designed their own paddleboards!

But this turned out to be so much more then an art activity!

On the last day, Riviera Paddlesurf decided to give prizes to three kids for the best “Paint your own Riviera Paddlesurfboard” artwork, and give one CUSTOM RIVIERA PADDLEBOARD to the grand prize winner!

At events like this , I always end up painting something, live, for someone.   This draws a crowd and inspires

Painted for this stoked standup paddler

Painted for this stoked standup paddler

others to want to create, as well.  By having a booth with supplies where inspired kids can join in, it was a perfect combination.

Every kid that joined in the Art Grotto Booth was informed that they can design their very own Riviera Paddleboard.  There were no rules; just “Make it Look Cool!”

(You can download the “TEMPLATE Design your Riviera Paddleboard with Drew Brophy PRINTOUT here)

Over 100 pieces of art hung on this tent!

Over 100 pieces of art hung on this tent!

When each little artist finished their piece, they got a free “Drew Brophy Art Stickers” and I taped their design on the tent.  By the end of the event, the entire tent was covered with art.

I painted paddles as special awards for the athletes and Maria’s Riviera Cruiser, while the kids painted on every bit of supplies that we brought!  It was great to witness the creativity that spills out of these children.

At the end, I was asked to choose the three best Riviera paddleboard designs.

Three young artists clearly stood out; the one thing they all had in common is that they were in my booth, painting, the entire weekend!  They obviously have the skills and the passion to be great artists.

Everyone wanted to try out the Uni Posca paint pens!

Everyone wanted to try out the Uni Posca paint pens!

The winners were Georgia, GiGi and Ronen.  Each one received a Sunrise print, signed by me, and a full set of Uni Posca paint pens.

Only one of the three winners would get the grand prize:  A custom Riviera Paddlesurfboard with their own design painted on it!

And that winner was Georgia, a young girl visiting Tahoe from Florida.

When Georgia’s name was called as the grand prize winner, she jumped up and down and screamed!

 

Georgia, the young winner of a Riviera Custom Paddleboard, with the Riviera Crew!

Georgia, the young winner of a Riviera Custom Paddleboard, with the Riviera Crew!

We are grateful to the Sponsors who helped make this happen:

  • Uni Posca for providing the paint pens and funds for additional supplies;
  • Sharpie for sending packs of Sharpie Brush Tips and their new NEON fine point pens;
  • Riviera Paddlesurf, for providing the “Paint your own Riviera Paddlesurf Board” materials and the grand prize
  • South Lake Tahoe Standup Paddle Surf shop, for providing the 10×20 booth, table and chairs!
  • Fredrix Canvas for providing canvas cut-outs for the kids to paint on
  • ROXO, for sending us bracelets with “Drew Brophy art rocks” to give out to the kids (and adults).  Everyone loved them!
  • And, to my wife Maria, who worked without a break for 8 hours each day, running the booth, getting the sponsors involved and organizing the entire thing.
Kids going bonkers over the ROXO wrist bands!

Kids going bonkers over the ROXO wrist bands!

Together, we made a lot of kids happy that weekend!

Life is Good,  Drew