Wheres Drew

Dreamforce painting by Drew Brophy Progess Software San FranciscoCASE STUDY:  Illustrate Progress Software’s new product, Easyl, in a live painting at Dreamforce in San Francisco.

WHEN:  October 2013

CLIENT:  Progress Software

MISSION:  Showcase the new software product, Easyl, and increase interaction with new prospects during Dreamforce 2013 by creating a memorable, stand-out presentation in their booth.

SCOPE OF WORK:  Research, design and create an 8’ x 15’ canvas mural to be painted live, during the first three days of Dreamforce. The painting was designed to cleverly illustrate the complicated workings of the Easyl software.

(Easyl unites your data and dramatically simplifies the process)

Painting the mural live during the show added vibrance and energy to a booth where all the other booths in the show looked alike. The live painting generated energy that drew people in, to get a closer look, and Progress Sales staff could then engage the customers more easily.

RESULTS:  Progress Software booth traffic increased significantly from the previous year.  They stood out amongst their
competitors at the show, and a photo of their mural was featured in “50 photos of Dreamforce 2013” on the Dreamforce website.   Mission Accomplished!

 

Day 1 Progress of Mural Painting

Day 1 Progress of Mural Painting

IMG_2697

Canvas panels prepped,sketched on and ready to go to Dreamforce!

DAILY MURAL PROGRESS

DAY 1:
My main goal was to get one third of it painted. I focused first on the Progress Sofware and Easyl logos for quick brand recognition as I worked on the rest.

This mural has 3 major components to it; the illustration of Quick access to your Data, Data Direct and Easyl, the magic bringing it all together.

I used Uni Posca Paint Pens on the entire painting!  They are non-messy, have no smell, and dry quickly.

The crowds response to the mural was extremely positive. We heard a lot of people say “this is the most creative booth we’ve seen here!”

PROGRESS UPDATE, DAY 2:
My goal was to get the next 30% painted and to give it vibrant energy.  And I did that.  The response of attendees has been phenomenal – so many people coming by the booth to see it!

I’ve been painting it with Posca Paint Pens, which seems like a tedious medium for a huge surface, but it’s allowing me to keep the colors vibrant and to get the detail and color blending that I want.

PROGRESS DAY 3:  First, I made it my plan to get rid of all the remaining white.  Then, add in all the little bells and whistles that make a painting go from good to great; like the highlights, shadows.   We encouraged people to get their picture taken in front of it.  It was a great photo opportunity!

Progress Software Mural by Drew Brophy Jan 2014 Data GURU Low RES

DATA GURU PAINTING – All finished!

 

Putting the canvas in this box I custom made

Putting the canvas in this box I custom made

Drew Brophy HOW TO THRIVE AS AN ARTIST LECTURE

On Friday, November 1st, 2013, at 1:00 p.m. , I will be giving a talk in the George Hitchcock lounge entitled, “How to Thrive as an Artist.”

This talk is geared toward aspiring artists, students, and creative entrepreneurs, as I will be explaining how to make following your dreams a viable career path with concrete steps based off of of my own life and business experiences, having gone from an unknown surfer to the top-selling surf artist in the world.

Following my talk, Tom Pohaku Stone, renowned native Hawaiian surfer and shaper, will be performing an alaia surfboard shaping demonstration out of a beautiful redwood plank that has been generously donated by Big Creek Lumber.

On the evening of November 1st, as part of the Salt of the Earth event at UC Santa Cruz, there is a screening of the new film titled Hawaiian: The Legend of Eddie Aikau , plus live music from The Shapes. This will be held at Rio Theater, 1205 Soquel Ave, Santa Cruz,  at 6:45 pm.

For more info on all of these events, go to the Salt of the Earth website: http://saltoftheearth-ucsc.blogspot.com/

WHAT:  Lecture titled “How to Thrive as an Artist”

WHO:  Open to the public

WHERE:  PORTER COLLEGE, UCSC, in the George Hitchcock Lounge

WHEN:  Friday, November 1, at 1:00 p.m.   There will be a question and answer session immediately following the talk.

ORSHOW Flyer Drew Brophy Riviera PaddlesurfOn Thursday, August 1st, I’ll be in the Riviera PaddleSurf Booth at Outdoor Retailer, painting paddles and Standup Paddleboards using Uni Posca Paint Pens.

I’ll be talking story about my adventures, searching for big waves and gnarly rivers to SUP.

When I’m not painting, I’ll be spending time visiting my sponsors, such as Keen Footwear, at the show.

See a few examples of paddles I painted for Riviera in the past, below.

Come see me, if you’re there!  (And if you’re not able to be there, follow the pictures as they are posted, on my Facebook Page, here.)

Riviera Paddles Painted by Drew BrophyDrew Brophy Riviera Paddles Painted

 

file://localhost/Users/drew/Desktop/Riviera%20Paddles%20Painted%20by%20Drew%20Brophy.jpg

Verizon FiOS VW Van Painting Drew brophy Day 2WHAT:  Live painting of a Verizon fiOS Vintage 1965 VW Bus at the U.S. Open!  We are giving away stickers and surfboard posters daily.

WHEN:  Friday, July 26, and Saturday, July 27, from 10 a.m. to 4 p.m.

WHERE:  ACROSS FROM THE US OPEN OF SURF, ON THE STRAND at 155 Fifth Street, Huntington Beach, CA (just across from Forever 21)

I’ll be painting a Volkswagon Van, LIVE, during the U.S. Open in Huntington Beach this weekend!

The Verizon FiOS SoCal campaign wants to influence SoCal residents to conquer their creativity.  They have transformed a 1965 Vintage Volkswagen van into a mobile entertainment experience, custom-fitted with FiOS Internet and FiOS TV capability, along with 42-inch HDTVs.  (Read the Press Release here)

And I’ll be spray painting it, LIVE, during the event – across from the Vans US Open, on the Strand, between Fifth Avenue and Pacific Coast Highway.

Using my favorite graffiti-style spray paint, MTN 94, and airbrush, I’ll customize the van, and you can watch, on Friday, July 26th and Saturday, July 27th from 10:00 a.m. until 4:00 p.m. daily.  (Go to my Facebook Page here to see sketches and the progress as it’s being painted)

You’ll also get a chance to win a Lost surfboard, custom painted by me.

FOLLOW THE CONVERSATION:  Stay tuned to what’s happening, the progress of the van painting and the giveaways – follow these channels:

INSTAGRAM:  @DrewBrophy and @FiOSSoCal

TWITTER:  @DrewBrophy and @VerizonCA 

FACEBOOK:  DrewBrophyArt  and VerizonCA

HASHTAGS:  #DrewBrophy #VerizonSoCal #VansUSOpen #FiOSSoCal #SurfArt

Concept Sketches

Concept Sketches

I’ve painted over 50 vans these past few years, including my own.

If you ever wanted to watch how it’s done, this is your chance.  I’m excited to show people how, in one day, with a few cans of spray paint, you can create a masterpiece on the side of a van!

BONUS:  Verizon is giving away some cool stuff during the time I’ll be painting.  Surfboard posters and stickers.

WILL I SEE YOU THERE?!   If so, RSVP on Facebook  or let me know in the comments, below.

Life is good,

Drew

PS:  Verizon FiOS SoCal has an ongoing giveaway that’s just awesome – you can enter to win a custom Surfboard, Skateboard and Bike!  They are giving away one A WEEK between now and the end of August.  Enter here:  http://fiossocal.com/#area-design

 

 

 

Drew Brophy painting a surfboard with kids Art Grotto EventDON’T MISS THIS FUN EVENT!  

RACE THE LAKE OF THE SKY, SOUTH LAKE TAHOE, CA

And Visit “Drew’s Art Grotto”!

This standup paddleboard event is a race and a gathering of tribes at the absolutely beautiful Lake Tahoe, named “the Lake of the Sky” by Native Americans.

Last year, the event drew hundreds of athletes, over a thousand spectators and international acclaim from the stand-up paddle community.  It was voted the number one standup paddle event, in the world, by paddle athlete Anthony Vela on the Supconnect Live Show.

There are so many fun things to do there, even if you aren’t in the race!  For details on this year’s event, go to Race the Lake of the Sky.

ABOUT THE “DREW’S ART GROTTO” –  FOR KIDS:

During the event, Drew Brophy will host an “Art Grotto” featuring:

  • Fun, creative art activities for kids
  • Giving away Free ROXO wrist bands (cool art on ROXO rocks, placed on a band) for kids
  • Live painting demonstrations on paddleboards (email info@drewbrophy.com or call 949-678-8133 to arrange for your board to be painted)
  • Aerial 7 DIY (paint your own) headphone set (valued at $99) will be given away to one lucky winner!
  • Surf Art prints and stickers available for purchase on site, Drew will be on hand to sign

The Art Grotto is free for all (while supplies last), thanks to the kindness of sponsors Riviera Paddlesurf, South Tahoe Standup Paddle Store, Sharpie, Fredrix Canvas and Uni Posca.

DREW’S ART GROTTO KIDS ACTIVITY DETAILS

WHEN:  SAT JUNE 29TH  1:00 – 4:00  and  SUNDAY JUNE 30TH 9:00 – Noon.

WHERE:  El Dorado Beach, Toiyabe National Forest, South Lake Tahoe, CA 96150

WHAT:  Working from pages out of his book HOW TO DRAW WITH DREW BROPHY, Drew will show kids how to draw some of his favorite fish characters, beach scenes and other elements such as flames, flowers and custom lettering.  *PARENTS:  Note that there is no adult supervision provided – if your child is under 12 a parent should be present

Uni Posca paint pens and Sharpie Brush Tips will be the medium, Fredrix Canvas cutouts will be available to paint on, so you can take your masterpiece home.

COST:  FREE!  Seating is limited, so be sure to arrive early!

Stick around after the event and view Drew’s art on display, as well as art prints and stickers.  Also:  Drew will be giving away ROXO wrist bands bearing his artwork, and one Aerial 7 DIY Headphone set will be given away to a lucky winner!

(Your purchase of Drew Brophy products is appreciated, as it will help to cover some of the expenses of this activity.)

See you there!

SPONSORS OF THE ART GROTTO:  Thanks to the generosity of sponsors, we are able to make this event happen for the kids.  Thanks to Uni Posca, Sharpie, Fredrix Canvas and Guayaki!

Uni Posca pen image and LOGO Basic CMYK