09 Oct CASE STUDY: Paint a surfboard LIVE in the IBM Booth at VM World Las Vegas
CASE STUDY: Live Surfboard Painting in IBM booth at VM World
WHEN: September 2016
CLIENT: Delve Texas (on behalf of IBM)
MISSION: Generate interest and attract people to the IBM booth at VM World, in a unique manner.
SCOPE OF WORK: Create artwork in a tropical theme that illustrates IBM’s cloud products and then paint it, LIVE, in one day on a surfboard during VM World in Las Vegas. The live painting was one part of a surfboard “exhibit” at the VM World booth, as decoration to enhance their tropical theme.
MEDIUM: The entire painting was done using water-based paint pens, which are non-messy, have no smell and take up very little space.
LIVE: One great advantage to a live painting event is that I can get the crowd involved. I encouraged many of the attendees to try out the paint pens on the surfboard. It’s fun for them and creates a fun, relaxing atmosphere, which helps IBM people to connect with them as well. It was a memorable day for many people there. IBM was incredibly pleased, as was Delve Texas.