about licensing Tag

Licensing is a clever way to get paid for the same piece of art over and over again. This means, you paint it once and it continues to make money for you, even after you’re dead!

PERSONAL EXAMPLE: About 80% of our income comes from licensing Drew’s art. (See Sigg Bottle to your left). The image on the bottle titled “PURE JOY” was painted in 1998 and the original was sold to a collector from LA at an exhibit at The Surf Gallery in 98′. I think we sold that painting for about $500, but we’ve licensed the image for so many different products over the years, it’s earned us approximately $450,000 to date, and continues to be a popular, iconic image.

So, what do you need to do license your art? Click on the “more” link for our 6 tips: (more…)