mural painting Tag

06 Apr

Posted at 07:54h in Behind the Scenes..., CASE STUDY, Murals by
40 Likes

Drew Brophy Painting a Mural Live at Conscious Life Expo Los Angeles Trade ShowCASE STUDY:  Greenfield Naturals Illustration and Conscious Life Expo Live Mural Painting

WHEN:  February 2015

CLIENT:  Greenfield Naturals

MISSION:  Greenfield Naturals was exhibiting for the first time and wanted to have a strong draw to get people in their booth during the Conscious Life Expo in Los Angeles.

They also wanted an illustration that would convey their mission and accurately describe their products in a way that the viewer would understand it.

They wanted the mural artwork to be designed so it could be used after the event, for multiple uses such as product packaging, marketing and advertising.

GreenField-logo-waterslife-drewbrophy.jpgSCOPE OF PROJECT:

1 – ILLUSTRATION ART FOR PRODUCT PACKAGING, MARKETING AND ADVERTISING – Intensively research Client’s products and the molecular structure of water.  Design an illustration that would capture the essence of Greenfield Natural’s water solutions and how it works.  (Their products are used for molecular restructuring of water, using natural electromagnetic frequencies.)

Design the illustration so that it is suitable for multiple uses, such as packaging, website, merchandise and advertising.

2 – LIVE MURAL PAINTING – Paint the illustration art (mentioned above) on a mural, live, during the expo.  Generate an interest by drawing people to the booth.  The mural was painted over three large gallery-wrapped canvas, making a 6’ x 6’ mural.  After the show, get a high res of the mural and re-work the illustration for multiple marketing uses.

RESULTS:  Attendees could not walk past the Greenfield Naturals booth without stopping to watch the art come to life before their eyes!  Two of the most influential scientists speaking at the event were drawn to the booth and engaged in discussion with the Client.  The energy of a vibrant, live painting gave Greenfield Naturals an opportunity to engage and discuss their products with attendees.

Many attendees wanted their picture with the mural, which had the Greenfield Naturals logo prominently placed so that it will show up in photos.

Greenfield Naturals had an extremely successful showing.  And they were able to take the illustration art and use it for multiple products for packaging and their future marketing needs.

Mission Accomplished!

19 Nov

Posted at 11:03h in Behind the Scenes..., CASE STUDY, Wheres Drew by
26 Likes

Dreamforce painting by Drew Brophy Progess Software San FranciscoCASE STUDY:  Illustrate Progress Software’s new product, Easyl, in a live painting at Dreamforce in San Francisco.

WHEN:  October 2013

CLIENT:  Progress Software

MISSION:  Showcase the new software product, Easyl, and increase interaction with new prospects during Dreamforce 2013 by creating a memorable, stand-out presentation in their booth.

SCOPE OF WORK:  Research, design and create an 8’ x 15’ canvas mural to be painted live, during the first three days of Dreamforce. The painting was designed to cleverly illustrate the complicated workings of the Easyl software.

(Easyl unites your data and dramatically simplifies the process)

Painting the mural live during the show added vibrance and energy to a booth where all the other booths in the show looked alike. The live painting generated energy that drew people in, to get a closer look, and Progress Sales staff could then engage the customers more easily.

RESULTS:  Progress Software booth traffic increased significantly from the previous year.  They stood out amongst their
competitors at the show, and a photo of their mural was featured in “50 photos of Dreamforce 2013” on the Dreamforce website.   Mission Accomplished!

 

Day 1 Progress of Mural Painting

Day 1 Progress of Mural Painting

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Canvas panels prepped,sketched on and ready to go to Dreamforce!

DAILY MURAL PROGRESS

DAY 1:
My main goal was to get one third of it painted. I focused first on the Progress Sofware and Easyl logos for quick brand recognition as I worked on the rest.

This mural has 3 major components to it; the illustration of Quick access to your Data, Data Direct and Easyl, the magic bringing it all together.

I used Uni Posca Paint Pens on the entire painting!  They are non-messy, have no smell, and dry quickly.

The crowds response to the mural was extremely positive. We heard a lot of people say “this is the most creative booth we’ve seen here!”

PROGRESS UPDATE, DAY 2:
My goal was to get the next 30% painted and to give it vibrant energy.  And I did that.  The response of attendees has been phenomenal – so many people coming by the booth to see it!

I’ve been painting it with Posca Paint Pens, which seems like a tedious medium for a huge surface, but it’s allowing me to keep the colors vibrant and to get the detail and color blending that I want.

PROGRESS DAY 3:  First, I made it my plan to get rid of all the remaining white.  Then, add in all the little bells and whistles that make a painting go from good to great; like the highlights, shadows.   We encouraged people to get their picture taken in front of it.  It was a great photo opportunity!

Progress Software Mural by Drew Brophy Jan 2014 Data GURU Low RES

DATA GURU PAINTING – All finished!

 

Putting the canvas in this box I custom made

Putting the canvas in this box I custom made

10 Mar

Posted at 19:37h in Behind the Scenes... by
16 Likes

Want to stop people in their tracks?

Stand out in a Crowd?  

Create a memorable experience?

Drew Brophy has been creating magic by painting live at events since the mid 1990’s.

He has a reputation for entertaining with his fast painting skills and for holding the short attention span of passers-by.

Drew is a pro at inspiring through his warm personality and his ability to start and finish a painting in just hours.  The crowds love him!

Below are a few ways we can help your company or private event be even more amazing.

“It’s important to our clients that their guests have a memorable evening.  That’s why we hire Drew Brophy; he knows how to work a crowd.  When he paints at one of our events, we know that the guests will have a great time!”  Cami R., Account Exec., 360 Destination Concepts

TRADE SHOW BOOTHS & LIVE EVENTS 

Want to attract people to your booth?   Drew will draw them in by creating a fascinating, live painting with paint pens.  No-one will walk past your booth without stopping to look!

To sweeten the pot, he will give away posters at your event, which he will happily sign for your visitors.

He’ll paint a surfboard, guitar, canvas, even shoes; just about anything that fits in with your mission.

He will even work your logo and theme into the painting; that sort of design work comes easily to Drew.

Here’s just a few companies that Drew has painted live for:

The NFL, Walter Foster Publishing, Hard Rock Casino Las Vegas, Ugg Australia, Aerial 7 at NAMM Expo, Converse, Hinano Tahiti, …Lost, Surf-the-Earth, MiOcean and many, many more.

PRIVATE / CORPORATE PARTIES 

Private parties, charity events, sales meetings:  Drew has painted live at every type of event and venue.

He’s worked with some of the top Event Production Companies in California, including 360 Destination Group, LA Party Designs (LAPD), and Destination Concepts, to name a few.

From painting at a private party for the owners of the Nation’s NFL Football Teams to charity events like MiOcean, Drew has entertained many different crowds of people.

Drew uses non-toxic, non-messy, no-smell Uni Posca Paint Pens.  This medium allows for a free flow of bright colors and for fast painting, which comes in handy at events.

The beauty of having a fast painter is this:  your guests will enjoy the pleasure of seeing a painting come to life right before their eyes!

We offer many different options for your events.  Here’s just a few:

  • Live Surfboard Painting:  Drew will paint a theme that is meaningful to either the event or the company.  If the surfboard is being purchased, the companies logo may be worked into the painting.  (Many companies give the surfboard away either as a raffle item or as an award).
  • Live Painting on Canvas, or any other Object
  • Small paintings available as gift for your attendees
  • Custom painting(s) specifically for the company/event and prints made for attendee gifts
  • Ready-made prints of Drew’s art as give-away for attendees
  • Custom packages available – we can do just about anything you need

OUTDOOR EVENTS/SPORT CONTESTS: 

Add fascination to your festival or fair by having Drew paint a mural while your attendees watch!
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The possibilities are endless, but here’s a tried and true concept:  Drew will paint a mural on wood, and it will be designed for photo opportunities during your event.
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Drew has painted murals at many events, including surfing events such as the Pipeline Masters in Hawaii and contests such as the Battle of the Paddle races in Dana Point, CA.
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See an example of the Rainbow Sandals Battle of the Paddle mural Drew painted on-site in 2009.  It doubled as a mural and a photo-backdrop for the awards ceremony.

CONTACT US FOR A QUOTE:

Contact us directly, or have your General Contractor or Event Production Company call us for a proposal at 949-678-8133 or info@drewbrophy.com.
We look forward to serving you!
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