Author: Maria Brophy

Los Cabos Surfboard with Winner Coco Ho in Los Cabos Open of Surfing 2014CASE STUDY:  Los Cabos Open of Surf #CaboSurfSelfie Campaign Los Cabos Surfboard Promotion for Tourism Board by Drew Brophy May 2014

When:  May/June 2014

Client:  CIIC Agency for Los Cabos Tourism Board (Mexico)

Mission:  Drew Brophy to design and paint a “Los Cabos Surf” branded surfboard as fine art, for the promotion of the 2nd annual Los Cabos Open of Surf tournament event.  The Los Cabos Tourism Board and its AOR Carolyn Izzo Integrated Communications (CIIC) took it to the streets in three key US feeder markets.

SCOPE OF WORK:  Strategize and paint a visual of the lifestyle of surf and leisure in Los Cabos, with the finished product “fine art ready” for the winner of the women’s Los Cabos Surfing contest to take home.

The Los Cabos surfboard traveled throughout California, New York and Mexico City.  CIIC street teams invited people to take a selfie with the board and post it on Instagram, Facebook, or Twitter with the hashtag #CaboSurfSelfie. Those with public profiles were entered to win a trip to Los Cabos.

RESULTS:   25,000 to 30,000 people attended the tournament, up 30% compared 2013!

The contest drew more than 200 entries.  Between May 10 and June 17 the campaign drove more than 1 million impressions on the board of tourism’s Facebook page (with a reach of nearly 500,000 unique users); more than 431,500 Twitter impressions (with a reach of more than 255,000 unique users); and more than 2,000 Instagram likes.

Two earned stories ran – segments on WABC-TV in California and on Unvision’s Despierta San Diego. The board also appeared several times in crowd shots on Good Morning America on May 27.

Mission Accomplished.

MORE DETAILS:  For a detailed press release about this campaign, please read: Tourism board says it’s surf’s up in Cabo

To see examples of other branded surfboard paintings, check out:  http://drewbrophy.com/custom-art-board-examples/

Drew Brophy painting the Los Cabos Open of Surfing Surfboard

Drew Brophy painting the Los Cabos Open of Surfing Surfboard

Drew Brophy sketching the art onto the surfboard

Drew Brophy sketching the art onto the surfboard

Son of the Sea announces Buff® USA’s partnership with surf lifestyle artist Drew Brophy for bright, colorDrew Brophy SUNSET SESSIONS Art for Buff USA 2015 Collectionful BUFF® products.

FOR IMMEDIATE RELEASE

 (Press Release) – July 31, 2014 – BUFF® Inc., the headwear company long known for its seamless multifunctional headwear, has signed a partnership with surf lifestyle artist Drew Brophy for their Spring 2015 Collection of UV BUFF® headwear and Sports Series Water 2 gloves.

For more than 25 years, Drew Brophy’s colorful surf art has been featured in hundreds of print media and television shows, and emblazoned on numerous products, including Converse Shoes, Sigg water bottles and Liquid Force Wakeboards.  Brophy currently licenses his art to over thirty companies.

Brophy’s art career began as a young surfer, painting his edgy art onto surfboards.  He became known for painting surfboards using techniques that he developed with water-based paint pens, eventually changing the way that surfboards were painted worldwide.

Now, Brophy’s distinctive surfing art style will be enjoyed during any outdoor sport, on Buff® headwear and sports gloves.

As an avid waterman and adventurer, I was stoked to be able to partner up with Buff® Inc.  Their headwear is a necessity when I’m paddling long distances or hiking.  Their reputation for quality makes me proud to contribute to their spring 2015 collection,” Brophy says.

The new Buff® collection will be shown at Salt Lake City’s Outdoor Retailer Show in August 2014, booth number 28031.

About Son of the of the Sea, Inc:  Son of the Sea is an art licensing agency which represents Drew Brophy and is Master Licensor for all Drew Brophy Properties.  For more information, visit http://www.drewbrophy.com.

About BUFF®:  Buff USA is a subsidiary of Original Buff®, SA Spain, and established its U.S. presence in 2003. Original Buff® now distributes products in more than 60 countries. Buff® performance headwear is all about versatility and simplicity – one garment serves many functions and is designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports. Watch how-to-wear demo videos online at www.buffusa.com.

# # #

Keen Fest Salt Lake City Drew Brophy 2013 YeeHaw

#KEENFest Photo Booth, last year’s event = FUN!

#KEENFest is a 3-day adventure in creativity and fun, held during the Outdoor Retailer Show in Salt Lake City, Utah.  Below are some of the highlights:

  • Drew will be painting an 18′ mural, live, during all 3 days of KEENFest!
  • Get a free, signed print of Drew’s most popular art piece, SUNRISE, when you come watch Drew paint.   (While supplies last)
  • Keen T-shirt printing (get your own, awesome t-shirt printed on the spot, Keen’s treat!)
  • Bag Making
  • Photo Booth (my personal favorite, it’s fun!)
  • BBQ
  • Creation Station
  • Great conversation with interesting people who do really cool things

WHEN:

  • WEDS August 6th from 11 a.m. – 7 p.m.
  • THURS August 7th from 11 a.m. – 1 p.m.
  • FRIDAY August 8th from 11 a.m. – 7 p.m.

WHERE:  115 S. Temple, right across the street from the O/R show palace.  (See invite below)

WHO:  Attendees of Outdoor Retailer Show – just have your badge and you’re in!

See you there!
Keenfest page 1Keenfest page 2

 

 

 

Keen Green Graffiti Logo Hamburg by Drew

It’s exciting.  I can see it in my head, and I can’t finish it fast enough….It’s a simple process of positive and negative space. ”  Drew Brophy

http://greengraffiti.com/blog/drew-brophys-german-tour

CASE STUDY:  World’s largest freehand GreenGraffiti (reverse graffiti) mural at Globetrotter in Hamburg

When:  June 2014

Client:  Keen Europe / GreenGraffiti

Mission:  Create an organic, “green” artistic mural in front of Keen’s largest retailer in Hamburg, Germany.  Illustrate Keen Footwear’s slogan of “follow your feet” and inspire others to get outdoors!

SCOPE OF WORK:  Strategize and draw a visual of Keen’s “Follow your Feet” campaign.  Design the art for stencils and then apply the mural in freehand fashion, while onlookers enjoy watching.   Cover 100 square meters of sidewalk with the mural.

RESULTS:  Onlookers and media enjoyed watching the mural come to life.  Keen was able to get their message out in a green manner.  Globetrotter was extremely pleased, as their foot traffic increased, and the city of Hamburg received a “green” mural to enjoy for the month.   Mission Accomplished.

VIDEO:  This short video shows the process and tells the story:  Keen GreenGraffiti and Drew Brophy in Hamburg.

Read GreenGraffiti’s article about the project here:  http://greengraffiti.com/blog/drew-br…

(GreenGraffiti is known for their “Green Advertising.” Working with some of the most popular global brands, GreenGraffiti has turned advertising into art.)

*REVERSE GRAFFITI is also known as clean tagging, dust tagging, grime writing. GreenGraffiti or “clean advertising” is a method of creating temporary or semi-permanent images on walls or other surfaces by removing dirt from a surface using giant power washers and stencils.

drew-brophy-live -paintingLive Surfboard Painting at LAKE POWELL PADDLEBOARDS August 16th!

What:  Drew Brophy will do a live painting demonstration at Lake Powell Standup Paddleboards.

And a POSTER GIVEAWAY of Drew Brophy’s most popular art!  Posters will be given to spectators at the live painting event (while supplies last).

When:  Saturday, 16 August 2014 from 1:00 p.m. – 4:00 p.m.

Where:  Lake Powell Paddleboards in downtown Page, Arizona!  Address: 695 North Navajo, Page, AZ 86040  Phone (928)645-4017

Who:  You!  The public is invited to watch, and get a free Drew Brophy art poster.