Have you ever had a brilliant idea, or a great plan, that is just perfect for a potential client? Completely excited, you contact them and say “I’ve got this great thing for you – you’re going to love it!” And they say “No”!
They don’t buy it. And you’re frustrated – either they don’t get it, or their budget is too low, etc. Years ago Drew approached Wham O’ with a proposal to do a line of Drew Boogie Boards for kids. He knew that they had trouble getting their kids boards into core surf shops, and he also knew that his art would open those doors for them. But they said “no”. And then one year later, he tried again. They said “no”. But the third time was a charm – read on: (more…)