CASE STUDY

Drew Brophy and the WD Fan Night Mural Painting CES2014“It’s important for me to be able to interact with every single person at an event.  I want them to leave feeling happy and with a lasting memory of what a great time they had.”  Drew Brophy

CASE STUDY:  Western Digital CES 2014 Fan Night Event

WHEN:  January 2014

CLIENT:  Western Digital (WD)

Mission:  Help make WD Fan Night event during CES2014 Las Vegas a memorable evening for WD’s special guests.

SCOPE OF PROJECT:

MURAL for Display:  Design, create and paint a Mural sized 10′ x 6′  (painted over 5 custom-made canvas pieces for ease of transport)

GIVEAWAY PROMOTIONAL ITEMS:  Drew Brophy Design was provided for WD t-shirts and posters to give away to guests at event

GIVEAWAY BIG TICKET ITEMS:  Strategiclaly design and then hand paint five (5) fine art pieces on skateboard decks.    The art design on the decks represented each of WD’s five hard drive products.   The decks were given away to five lucky winners at the event.

LIVE POSTER SIGNING:  Drew attended the event alongside other celebrities present, signed posters and presented the skate decks to each winner.

RESULTS:  WD Fan Night was a memorable event; dozens of guests took their photos in front of the mural and every guest happily took home a piece of art (poster) to always remind them of the evening.  WD was extremely pleased with the ease of the logistics to pull this off, and with the final outcome.

Mission Accomplished!

DETAILS:  Mural Artwork:  WD wanted a surf painting in Drew’s traditional style, with symbolism that was relevant to their products, which is hard drives.  Hard drives hold things that you want to keep forever.

Drew says of his design for the mural, “When I think of things that last forever, I think of ancient times and things that were made in stone.  In a way, hard drives hold information that is saved and passed down.  All of my art is saved on hard drives; it’s like my safety deposit box.  The art will be passed down to my son, and his kids as well.  So in this painting, the character is carving a WD in stone.”

Skateboard Deck Paintings: Drew created five paintings, meant to represent the features of each of WD’s hard drives; the explanation can be found in the name of the painting – see below:

Gamers BLACK painting on Skateboard (c) Drew Brophy GENIE in the Bottle RED painting on Skateboard (C) Drew Brophy Everyday BLUE painting on Skateboard (c) Drew Brophy Surveillance PURPLE painting on Skateboard (c) Drew Brophy Photographers GREEN painting (c) Skateboard by Drew Brophy

 

 

 

 

 

 

 

 

 

Here’s the video of the painting of the mural.  Photo and video credit to Scott Smallin, video editing by Don Perry, music by Brian ILL:  http://www.youtube.com/watch?v=GmgbsE_3P10&feature=share&list=UU5G4tVJHYkrSpTsA2tR-qeg

 

Dreamforce painting by Drew Brophy Progess Software San FranciscoCASE STUDY:  Illustrate Progress Software’s new product, Easyl, in a live painting at Dreamforce in San Francisco.

WHEN:  October 2013

CLIENT:  Progress Software

MISSION:  Showcase the new software product, Easyl, and increase interaction with new prospects during Dreamforce 2013 by creating a memorable, stand-out presentation in their booth.

SCOPE OF WORK:  Research, design and create an 8’ x 15’ canvas mural to be painted live, during the first three days of Dreamforce. The painting was designed to cleverly illustrate the complicated workings of the Easyl software.

(Easyl unites your data and dramatically simplifies the process)

Painting the mural live during the show added vibrance and energy to a booth where all the other booths in the show looked alike. The live painting generated energy that drew people in, to get a closer look, and Progress Sales staff could then engage the customers more easily.

RESULTS:  Progress Software booth traffic increased significantly from the previous year.  They stood out amongst their
competitors at the show, and a photo of their mural was featured in “50 photos of Dreamforce 2013” on the Dreamforce website.   Mission Accomplished!

 

Day 1 Progress of Mural Painting

Day 1 Progress of Mural Painting

IMG_2697

Canvas panels prepped,sketched on and ready to go to Dreamforce!

DAILY MURAL PROGRESS

DAY 1:
My main goal was to get one third of it painted. I focused first on the Progress Sofware and Easyl logos for quick brand recognition as I worked on the rest.

This mural has 3 major components to it; the illustration of Quick access to your Data, Data Direct and Easyl, the magic bringing it all together.

I used Uni Posca Paint Pens on the entire painting!  They are non-messy, have no smell, and dry quickly.

The crowds response to the mural was extremely positive. We heard a lot of people say “this is the most creative booth we’ve seen here!”

PROGRESS UPDATE, DAY 2:
My goal was to get the next 30% painted and to give it vibrant energy.  And I did that.  The response of attendees has been phenomenal – so many people coming by the booth to see it!

I’ve been painting it with Posca Paint Pens, which seems like a tedious medium for a huge surface, but it’s allowing me to keep the colors vibrant and to get the detail and color blending that I want.

PROGRESS DAY 3:  First, I made it my plan to get rid of all the remaining white.  Then, add in all the little bells and whistles that make a painting go from good to great; like the highlights, shadows.   We encouraged people to get their picture taken in front of it.  It was a great photo opportunity!

Progress Software Mural by Drew Brophy Jan 2014 Data GURU Low RES

DATA GURU PAINTING – All finished!

 

Putting the canvas in this box I custom made

Putting the canvas in this box I custom made

Togos Summer Campaign with Drew Brophy ArtCASE STUDY:  Togo’s Restaurant Summer Surf Art Tour Campaign

WHEN:  Summer 2006

CLIENT:  Senareider Agency for Togo’s

MISSION:  To create public awareness of Togo’s Southern California surfing roots!

Togo’s has approximately 300 restaurants in the Western states.  Founded by two surfers from Southern California, Togo’s and their marketing agency, SenaReider, devised a campaign that celebrated their roots and at the same time, promoted their new Bocana Beef Sandwich.

SCOPE OF WORK:  Provide artwork for the campaign.  Two VW vans were wrapped with Drew Brophy Surf Art designs and outfitted with a traveling art exhibit of Brophy­ custom-painted surfboards. Surfers drove the vans up and down the Southern California coast, attending festivals and beach events, giving out samples of Bocana Beef sandwiches and coupons to track the results.

RESULTS:  Mission Accomplished!

Vintage VW Bus Painting Drew Brophy for Verizon FiOS So Cal US Open Huntington Beach

We worked with Drew to transform our VW Bus into a work of art that celebrated the SoCal lifestyle.  It was great and effortless working with Drew and Maria. They had very little time to plan and design, yet the final result was more than what we could have asked for.  Anyone who walked past our VW bus as Drew was painting it, couldn’t help themselves from stopping and observing.   He was extremely personable and engaging, often inviting children to help with paint.”  Bryan Babiartz, Art Director, Marketing Werks

CASE STUDY:  Verizon FiOS at U.S. Open of Surfing in Huntington Beach

WHEN:  August 2013

CLIENT:  Marketing Werks (on behalf of Verizon)

MISSION:  Connect Verizon FiOS with youth and Southern California community by painting a vintage VW Bus in two days, LIVE, during the famous and busy U.S. Open of Surfing event in Huntington Beach, CA.

SCOPE OF WORK:  Strategize an art design that would illustrate the Southern California action sports lifestyle.  Paint the design live, during the busiest event of Huntington Beach each year, onto a 1965 VW Bus.

Paint a surfboard that will be given away to one lucky winner.  Give Drew Brophy surf art posters and stickers to the crowd.

Create a vortex of energy to attract people to the Verizon booths to sign up to win prizes and get more information on the product.

DETAILS:  I was tasked with transforming a vintage VW Bus with spray paint and airbrush, in about 12 hours, during the Vans U.S. Open of Surf.

We gave away posters and stickers of my art, and the Verizon So Cal team held drawings daily, giving away surfboards and tablets and other great stuff.

ABOUT THE VAN and THE PAINTING OF IT:  The Verizon FiOS So Cal team drives this VW all over Southern California; the bus has been outfitted with FiOS internet and tv capability, along with 42″ HDTV.  Now, with the custom painting, this van will never be missed driving down the freeway! (For more info, see Press Release)

I painted the van in two days, 6 hours each side.  A lot of people ask how it can be done so fast, so I thought I’d share my process:

PLANNING:  Is the first step.  I work with the shape of the van and the most important thing to me is composition.  I’ve painted dozens of vans, and often I’ll have it in my head what I’m going to paint and just show up and start spraying.  But for this one, I wanted to knock it out of the park for Verizon, so I spent a lot of time sketching out ideas and then getting their feedback.

PREPARATION:  I show up with everything I need – more then enough paint and an arsenal of tricks.

MEDIUM:  Spray paint is the most efficient way to get all the color on.  Most of the painting is done using Mtn 94 Spray paints – they are the best.  I only use quality paints and materials.

MAPPING IT OUT:  I start with the background and build up to the foreground, using spray paint first.  I spray on rough lines to use as my “map” of the layout.  Then, I fill in all color.

DETAIL:  Then I start detailing it.  I finish with airbrush and stencils, and finally, highlights that make the painting “pop”.

WATCH THE VIDEO on YOUTUBE:  http://www.youtube.com/watch?v=k6dKtlLKhRM

I had a great time, it was a fun event, working with great people (thanks Verizon So Cal and Marketing Werks!) and it was rewarding to see this painting go from conception to reality.

MISSION ACCOMPLISHED!

 

drew brophy vw bus van painting verizon socal fios vans us open day 2

 

 

 

Drew-Brophy-WHAM-O-Boogie-Boards-600x450 ssCASE STUDY:

Revitalize WHAM O’s Boogie Boards utilizing Drew Brophy art & packaging

WHEN:

2001 through 2008

CLIENT:

Wham O Toy Company

MISSION:

REVITALIZE existing Boogie Board products; make them authentic enough to be accepted by surf shop retailers.  

Wham O sales people had a problem in early 2000;  they couldn’t convince core surf shops to carry their Morey Boogie Boards.  Surf shop owners wanted authentic surf style products, and most felt that the Morey Boogie Boards weren’t “core” enough for surf shop clientele.

Drew designed a complete line of Morey Boogie Boards, which bore his name.  Immediately, sales sky rocketed.  Surf shops began carrying the new Boogie Board line.  In less than 3 years, the Brophy-line of Boogie Boards were sold en-mass throughout the world.

RESULTS:  According to Wham O designer, Petey Peterson, the Brophy-line of Boogie Boards stand out as the most successful body boards that ever retailed, in history, to date.  Mission Accomplished!

Testimonial from Wham O’s Morey Boogie Board designer Petey Peterson:

Drew’s art defined our best-selling line of Liquid Force Wakeboards called the Trip Series back in 1996. 

We worked together for years, building an amazing range of Morey Boogie Boards (for Wham O) that featured Drew’s original concepts and unique background effects. These stand out as the most successful body boards that ever retailed – EVER.  

It is not a coincidence that Drew is the leading artist in today’s surf and skate scene. His art is like gold.  He is the Real Deal and I am blessed to have had the pleasure to work with him through these last two centuries!”  Michael “Petey” Peterson, Designer