Surf Art Tag

Have you ever priced out a project for a client, only to find out later that they expected you to give more than you agreed to, and then you realize too late that you greatly UNDERPRICED the project? We’ve done this once or twice, but last years was the most disappointing, because we lost the deal entirely.

Drew was approached by Sesame Workshop to do a co-branding clothing line, which means that their characters and Drew’s logo and art would be on the designs, and we would share in the royalties. It was an exciting project, and we had two separate meetings in New York with them to plan it out. I priced out the initial advance, and we were good to go UNTIL – the contract phase, and that’s when the problems began: (more…)