{"id":5460,"date":"2013-11-19T11:03:14","date_gmt":"2013-11-19T19:03:14","guid":{"rendered":"http:\/\/drewbrophy.com\/?p=5460"},"modified":"2013-11-19T11:03:14","modified_gmt":"2013-11-19T19:03:14","slug":"dreamforce-13-live-painting-mural-progress-software-easyl-df13","status":"publish","type":"post","link":"https:\/\/drewbrophy.com\/dreamforce-13-live-painting-mural-progress-software-easyl-df13\/","title":{"rendered":"CASE STUDY – 2013 Live Mural Painting for Progress Software at DREAMFORCE"},"content":{"rendered":"

\"Dreamforce<\/a><\/em>CASE STUDY:<\/strong> \u00a0Illustrate Progress Software’s new product, Easyl, in a live painting at Dreamforce in San Francisco.
\n<\/em><\/strong><\/p>\n

WHEN<\/strong>: \u00a0October 2013<\/p>\n

CLIENT<\/strong>: \u00a0Progress Software<\/p>\n

MISSION<\/strong>: \u00a0Showcase the new software product, Easyl, and increase interaction with new prospects during Dreamforce 2013 by creating a memorable, stand-out presentation in their booth.<\/p>\n

SCOPE<\/strong> OF WORK<\/strong>: \u00a0Research, design and create an 8\u2019 x 15\u2019 canvas mural to be painted live, during the first three days of Dreamforce. The painting was designed to cleverly illustrate the complicated workings of the Easyl software.<\/p>\n

(Easyl unites your data and dramatically simplifies the process)<\/p>\n

Painting the mural live during the show added vibrance and energy to a booth where all the other booths in the show looked alike. The live painting generated energy that\u00a0drew people in, to get a closer look, and Progress Sales staff could then engage the customers more easily.<\/p>\n

RESULTS: \u00a0Progress Software booth traffic increased significantly from the previous year. \u00a0They stood out amongst their
\ncompetitors at the show, and a photo of their mural was featured in \u201c50 photos of Dreamforce 2013\u201d on the Dreamforce website. \u00a0 Mission Accomplished!<\/p>\n

 <\/p>\n

\"Day<\/a>

Day 1 Progress of Mural Painting<\/p><\/div>\n

\"IMG_2697\"<\/a>

Canvas panels prepped,sketched on and ready to go to Dreamforce!<\/p><\/div>\n

DAILY MURAL PROGRESS<\/strong><\/span><\/p>\n

DAY 1<\/strong><\/span>:
\nMy main goal was to get one third of it painted. I focused first on the Progress Sofware and Easyl logos for quick brand recognition as I worked on the rest.<\/p>\n

This mural has 3 major components to it; the illustration of Quick access to your Data, Data Direct and Easyl, the magic bringing it all together.<\/p>\n

I used Uni Posca Paint Pens\u00a0on the entire painting! \u00a0They are non-messy, have no smell, and dry quickly.<\/p>\n

The crowds response to the mural was extremely positive. We heard a lot of people say “this is the most creative booth we’ve seen here!”<\/p>\n

PROGRESS UPDATE, DAY 2<\/strong><\/span>:
\nMy goal was to get the next 30% painted and to give it vibrant energy. \u00a0And I did that. \u00a0The response of attendees has been phenomenal – so many people coming by the booth to see it!<\/p>\n

I’ve been painting it with Posca Paint Pens, which seems like a tedious medium for a huge surface, but it’s allowing me to keep the colors vibrant and to get the detail and color blending that I want.<\/p>\n

PROGRESS DAY 3:<\/span>\u00a0 <\/strong>First, I made it my plan to get\u00a0rid of all the remaining white. \u00a0Then, add in all the little bells and whistles that make a painting go from good to great; like the highlights, shadows. \u00a0\u00a0We\u00a0encouraged people to get their picture taken in front of it. \u00a0It was a great photo opportunity!<\/p>\n

\"Progress<\/a>

DATA GURU PAINTING – All finished!<\/p><\/div>\n

 <\/p>\n

\"Putting<\/a>

Putting the canvas in this box I custom made<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

CASE STUDY: \u00a0Illustrate Progress Software’s new product, Easyl, in a live painting at Dreamforce in San Francisco. WHEN: \u00a0October 2013 CLIENT: \u00a0Progress Software MISSION: \u00a0Showcase the new software product, Easyl, and increase interaction with new prospects during Dreamforce 2013 by creating a memorable, stand-out presentation…<\/p>\n","protected":false},"author":3,"featured_media":5464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5,6,19],"tags":[24,38,263,267,277,645,660,898,977,991,1371],"class_list":["post-5460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-scenes","category-case-study","category-wheres-drew-brophy","tag-df13","tag-38","tag-dreamforce","tag-drew-brophy","tag-easyl","tag-moscone-center","tag-mural-painting","tag-progress-software","tag-salesforce","tag-san-francisco","tag-west"],"yoast_head":"\nCASE STUDY - 2013 Live Mural Painting for Progress Software at DREAMFORCE - Drew Brophy - Surf Lifestyle Art<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/drewbrophy.com\/dreamforce-13-live-painting-mural-progress-software-easyl-df13\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Drew\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/drewbrophy.com\/dreamforce-13-live-painting-mural-progress-software-easyl-df13\/\",\"url\":\"https:\/\/drewbrophy.com\/dreamforce-13-live-painting-mural-progress-software-easyl-df13\/\",\"name\":\"CASE STUDY - 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