{"id":5851,"date":"2014-07-04T16:43:11","date_gmt":"2014-07-05T00:43:11","guid":{"rendered":"http:\/\/drewbrophy.com\/?p=5851"},"modified":"2014-07-04T16:43:11","modified_gmt":"2014-07-05T00:43:11","slug":"keen-greengraffiti-campaign-globetrotter-germany","status":"publish","type":"post","link":"https:\/\/drewbrophy.com\/keen-greengraffiti-campaign-globetrotter-germany\/","title":{"rendered":"CASE STUDY – KEEN GreenGraffiti Campaign at Globetrotter in Germany"},"content":{"rendered":"

\"Keen<\/a><\/p>\n

“It’s exciting. \u00a0I can see it in my head, and I can’t finish it fast enough….It’s a simple process of positive and negative space<\/em>. ” \u00a0Drew Brophy<\/p>\n

http:\/\/greengraffiti.com\/blog\/drew-brophys-german-tour<\/p>\n

CASE STUDY<\/strong>: \u00a0World’s largest freehand GreenGraffiti (reverse graffiti) mural at Globetrotter in Hamburg<\/p>\n

When<\/strong>: \u00a0June 2014<\/p>\n

Client<\/strong>: \u00a0Keen Europe \/ GreenGraffiti<\/p>\n

Mission<\/strong>: \u00a0Create an organic, “green” artistic mural in front of Keen’s largest retailer in Hamburg, Germany. \u00a0Illustrate Keen Footwear’s slogan\u00a0of “follow your feet” and inspire others to get outdoors!<\/p>\n

SCOPE OF WORK<\/strong>: \u00a0Strategize and draw\u00a0a visual of Keen’s “Follow your Feet” campaign. \u00a0Design the art for stencils and then apply the mural in freehand fashion, while onlookers enjoy watching. \u00a0 Cover 100 square meters of sidewalk with the mural.<\/p>\n

RESULTS<\/strong>: \u00a0Onlookers and media enjoyed watching the mural come to life. \u00a0Keen was able to get their message out in a green manner. \u00a0Globetrotter was extremely pleased, as their foot traffic increased, and the city of Hamburg received a “green” mural to enjoy for the month. \u00a0 Mission Accomplished.<\/p>\n

VIDEO<\/strong>: \u00a0This short video shows the process and tells the story: \u00a0Keen GreenGraffiti and Drew Brophy in Hamburg<\/a>.<\/p>\n

Read GreenGraffiti’s article about the project here: \u00a0http:\/\/greengraffiti.com\/blog\/drew-br…<\/a><\/p>\n

(GreenGraffiti is known for their “Green Advertising.” Working with some of the most popular\u00a0global brands, GreenGraffiti has turned advertising into art.)<\/p>\n

*REVERSE GRAFFITI is also known as clean tagging, dust tagging, grime writing. GreenGraffiti or “clean advertising” is a method of creating temporary or semi-permanent images on walls or other surfaces by removing dirt from a surface using giant power washers and stencils.<\/p>\n