{"id":5856,"date":"2014-06-01T09:19:32","date_gmt":"2014-06-01T17:19:32","guid":{"rendered":"http:\/\/drewbrophy.com\/?p=5856"},"modified":"2014-06-01T09:19:32","modified_gmt":"2014-06-01T17:19:32","slug":"case-study-mural-painted-skateboards-ces-2014-western-digital-wd","status":"publish","type":"post","link":"https:\/\/drewbrophy.com\/case-study-mural-painted-skateboards-ces-2014-western-digital-wd\/","title":{"rendered":"CASE STUDY – Mural and Painted Skateboards at CES 2014 for Western Digital WD"},"content":{"rendered":"

\"Drew<\/a>“It’s important for\u00a0me to be able to interact with every single person at an event. \u00a0I want them to leave feeling happy and with a lasting memory of what a great time they had.” \u00a0Drew Brophy<\/em><\/p>\n

CASE STUDY: \u00a0Western Digital CES 2014 Fan Night Event<\/strong><\/span><\/p>\n

WHEN<\/strong>: \u00a0January\u00a02014<\/p>\n

CLIENT<\/strong>: \u00a0Western Digital (WD)<\/p>\n

Mission<\/strong>: \u00a0Help make WD Fan Night event during CES2014 Las Vegas a memorable evening\u00a0for WD’s special\u00a0guests.<\/p>\n

SCOPE OF PROJECT<\/strong>:<\/p>\n

MURAL for Display: \u00a0Design, create and paint a Mural sized 10′ x 6′ \u00a0(painted over 5 custom-made canvas pieces for ease of transport)<\/p>\n

GIVEAWAY PROMOTIONAL ITEMS: \u00a0Drew Brophy Design was provided for WD t-shirts and posters to give away to guests at event<\/p>\n

GIVEAWAY BIG TICKET ITEMS: \u00a0Strategiclaly design and then hand paint five (5) fine art pieces on skateboard decks. \u00a0 \u00a0The art design on the decks represented each of WD’s five hard drive products. \u00a0 The decks were given away to five lucky winners at the event.<\/p>\n

LIVE POSTER SIGNING: \u00a0Drew attended the event alongside other celebrities present, signed posters and presented\u00a0the skate decks to each winner.<\/p>\n

RESULTS<\/strong>: \u00a0WD Fan Night was a memorable event; dozens of\u00a0guests took their photos in front of the mural and every guest happily took home a piece of art (poster) to always remind them of the evening. \u00a0WD was extremely pleased with the ease of the logistics to pull this off, and with the final outcome.<\/p>\n

Mission Accomplished!<\/p>\n

DETAILS<\/strong>: \u00a0Mural Artwork:\u00a0 WD wanted a surf painting in Drew’s\u00a0traditional style, with symbolism that was relevant to their products, which is hard drives. \u00a0Hard drives hold things that you want to keep forever.<\/p>\n

Drew says of his design for the mural, “When I think of things that last forever, I think of ancient times and things that were made in stone. \u00a0In a way, hard drives hold information that is saved and passed down. \u00a0All of my art is saved on hard drives; it’s like my safety deposit box. \u00a0The art will be passed down to my son, and his kids as well. \u00a0So in this painting, the character is carving a WD in stone<\/em>.”<\/p>\n

Skateboard Deck Paintings: Drew created five paintings, meant\u00a0to represent the features of each of WD’s hard drives; the explanation can be found in the name of the painting – see below:<\/p>\n

\"Gamers<\/a> \"GENIE<\/a> \"Everyday<\/a> \"Surveillance<\/a> \"Photographers<\/a><\/p>\n

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Here’s the video of the\u00a0painting of the mural. \u00a0Photo and video credit to Scott Smallin<\/a>, video editing by Don Perry, music <\/a>by Brian ILL: \u00a0http:\/\/www.youtube.com\/watch?v=GmgbsE_3P10&feature=share&list=UU5G4tVJHYkrSpTsA2tR-qeg<\/a><\/p>\n

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