{"id":5879,"date":"2014-08-01T06:49:15","date_gmt":"2014-08-01T14:49:15","guid":{"rendered":"http:\/\/drewbrophy.com\/?p=5879"},"modified":"2014-08-01T06:49:15","modified_gmt":"2014-08-01T14:49:15","slug":"case-study-los-cabos-open-surf-cabosurfselfie-campaign","status":"publish","type":"post","link":"https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/","title":{"rendered":"CASE STUDY – Los Cabos Open of Surf SOCIAL MEDIA #CaboSurfSelfie Campaign"},"content":{"rendered":"

\"Los<\/a>CASE STUDY<\/strong>: \u00a0Los Cabos Open of Surf #CaboSurfSelfie Campaign\u00a0\"Los<\/a><\/p>\n

When<\/strong>: \u00a0May\/June 2014<\/p>\n

Client<\/strong>: \u00a0CIIC Agency for Los Cabos Tourism Board (Mexico)<\/p>\n

Mission<\/strong>: \u00a0Drew Brophy to design and paint a “Los Cabos Surf” branded surfboard<\/a> as fine art, for the promotion of the 2nd annual Los Cabos Open of Surf tournament event. \u00a0The Los Cabos Tourism Board and its AOR Carolyn Izzo Integrated Communications (CIIC) took it to\u00a0the streets in three key US feeder markets.<\/p>\n

SCOPE OF WORK<\/strong>: \u00a0Strategize and paint\u00a0a visual of the lifestyle of surf and leisure in Los Cabos, with the finished product “fine art ready” for the winner of the women’s Los Cabos Surfing contest to take home.<\/p>\n

The Los Cabos surfboard traveled throughout California, New York and Mexico City. \u00a0CIIC\u00a0street teams invited people to take a selfie with the board and post it on Instagram, Facebook, or Twitter with the hashtag #CaboSurfSelfie. Those with public profiles were entered to win a trip to Los Cabos.<\/p>\n

RESULTS<\/strong>: \u00a0\u00a025,000 to 30,000 people attended the tournament, up 30% compared 2013!<\/p>\n

The contest drew more than 200 entries. \u00a0Between May 10 and June 17 the campaign drove more than 1 million impressions on the board of tourism\u2019s Facebook page (with a reach of nearly 500,000 unique users); more than 431,500 Twitter impressions (with a reach of more than 255,000 unique users); and more than 2,000 Instagram likes.<\/p>\n

Two earned stories ran \u2013 segments on WABC-TV in California and on Unvision’s\u00a0Despierta San Diego.\u00a0<\/i>The board also appeared several times in crowd shots on\u00a0Good Morning America\u00a0<\/i>on May 27.<\/i><\/p>\n

Mission Accomplished.<\/p>\n

MORE DETAILS<\/strong>: \u00a0For a detailed press release about this campaign, please read:\u00a0Tourism board says it’s surf’s up in Cabo<\/a><\/p>\n

To see examples of other branded surfboard paintings, check out: \u00a0http:\/\/drewbrophy.com\/custom-art-board-examples\/<\/a><\/p>\n

\"Drew<\/a>

Drew Brophy painting the Los Cabos Open of Surfing Surfboard<\/p><\/div>\n

\"Drew<\/a>

Drew Brophy sketching the art onto the surfboard<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

CASE STUDY: \u00a0Los Cabos Open of Surf #CaboSurfSelfie Campaign\u00a0 When: \u00a0May\/June 2014 Client: \u00a0CIIC Agency for Los Cabos Tourism Board (Mexico) Mission: \u00a0Drew Brophy to design and paint a “Los Cabos Surf” branded surfboard as fine art, for the promotion of the 2nd annual Los…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5,6],"tags":[179,203,206,573,574,738],"yoast_head":"\nCASE STUDY - Los Cabos Open of Surf SOCIAL MEDIA #CaboSurfSelfie Campaign - Drew Brophy - Surf Lifestyle Art<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Brophy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/\",\"url\":\"https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/\",\"name\":\"CASE STUDY - Los Cabos Open of Surf SOCIAL MEDIA #CaboSurfSelfie Campaign - Drew Brophy - Surf Lifestyle Art\",\"isPartOf\":{\"@id\":\"https:\/\/drewbrophy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/drewbrophy.com\/wp-content\/uploads\/2014\/08\/Los-Cabos-Surfboard-with-Winner-in-Cabo-2014-200x133.jpg\",\"datePublished\":\"2014-08-01T14:49:15+00:00\",\"dateModified\":\"2014-08-01T14:49:15+00:00\",\"author\":{\"@id\":\"https:\/\/drewbrophy.com\/#\/schema\/person\/47cc91dd4c83db310dcaa0f044bf2c00\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/#primaryimage\",\"url\":\"https:\/\/drewbrophy.com\/wp-content\/uploads\/2014\/08\/Los-Cabos-Surfboard-with-Winner-in-Cabo-2014.jpg\",\"contentUrl\":\"https:\/\/drewbrophy.com\/wp-content\/uploads\/2014\/08\/Los-Cabos-Surfboard-with-Winner-in-Cabo-2014.jpg\",\"width\":614,\"height\":410},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/drewbrophy.com\/#website\",\"url\":\"https:\/\/drewbrophy.com\/\",\"name\":\"Drew Brophy - Surf Lifestyle Art\",\"description\":\"Surfer, Artist, Illustrator\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/drewbrophy.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/drewbrophy.com\/#\/schema\/person\/47cc91dd4c83db310dcaa0f044bf2c00\",\"name\":\"Maria Brophy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/drewbrophy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7cc1fb2e257168ad0e987738d4bb2500?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7cc1fb2e257168ad0e987738d4bb2500?s=96&d=mm&r=g\",\"caption\":\"Maria Brophy\"},\"url\":\"https:\/\/drewbrophy.com\/author\/maria\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CASE STUDY - Los Cabos Open of Surf SOCIAL MEDIA #CaboSurfSelfie Campaign - Drew Brophy - Surf Lifestyle Art","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/","twitter_misc":{"Written by":"Maria Brophy","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/","url":"https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/","name":"CASE STUDY - Los Cabos Open of Surf SOCIAL MEDIA #CaboSurfSelfie Campaign - Drew Brophy - Surf Lifestyle Art","isPartOf":{"@id":"https:\/\/drewbrophy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/#primaryimage"},"image":{"@id":"https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/drewbrophy.com\/wp-content\/uploads\/2014\/08\/Los-Cabos-Surfboard-with-Winner-in-Cabo-2014-200x133.jpg","datePublished":"2014-08-01T14:49:15+00:00","dateModified":"2014-08-01T14:49:15+00:00","author":{"@id":"https:\/\/drewbrophy.com\/#\/schema\/person\/47cc91dd4c83db310dcaa0f044bf2c00"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/drewbrophy.com\/case-study-los-cabos-open-surf-cabosurfselfie-campaign\/#primaryimage","url":"https:\/\/drewbrophy.com\/wp-content\/uploads\/2014\/08\/Los-Cabos-Surfboard-with-Winner-in-Cabo-2014.jpg","contentUrl":"https:\/\/drewbrophy.com\/wp-content\/uploads\/2014\/08\/Los-Cabos-Surfboard-with-Winner-in-Cabo-2014.jpg","width":614,"height":410},{"@type":"WebSite","@id":"https:\/\/drewbrophy.com\/#website","url":"https:\/\/drewbrophy.com\/","name":"Drew Brophy - Surf Lifestyle Art","description":"Surfer, Artist, Illustrator","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/drewbrophy.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/drewbrophy.com\/#\/schema\/person\/47cc91dd4c83db310dcaa0f044bf2c00","name":"Maria Brophy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/drewbrophy.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7cc1fb2e257168ad0e987738d4bb2500?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7cc1fb2e257168ad0e987738d4bb2500?s=96&d=mm&r=g","caption":"Maria Brophy"},"url":"https:\/\/drewbrophy.com\/author\/maria\/"}]}},"_links":{"self":[{"href":"https:\/\/drewbrophy.com\/wp-json\/wp\/v2\/posts\/5879"}],"collection":[{"href":"https:\/\/drewbrophy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drewbrophy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drewbrophy.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/drewbrophy.com\/wp-json\/wp\/v2\/comments?post=5879"}],"version-history":[{"count":0,"href":"https:\/\/drewbrophy.com\/wp-json\/wp\/v2\/posts\/5879\/revisions"}],"wp:attachment":[{"href":"https:\/\/drewbrophy.com\/wp-json\/wp\/v2\/media?parent=5879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drewbrophy.com\/wp-json\/wp\/v2\/categories?post=5879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drewbrophy.com\/wp-json\/wp\/v2\/tags?post=5879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}