<\/a>CASE STUDY: \u00a0Togo\u2019s Restaurant Summer Surf Art Tour Campaign<\/p>\nWHEN: \u00a0Summer 2006<\/p>\n
CLIENT: \u00a0Senareider Agency for Togo\u2019s<\/p>\n
MISSION: \u00a0To create\u00a0public\u00a0awareness of Togo\u2019s Southern California surfing roots!<\/p>\n
Togo\u2019s has approximately 300 restaurants in the Western states. \u00a0Founded by two surfers from Southern California, Togo\u2019s and their marketing agency, SenaReider, devised a campaign that celebrated their roots and at the same time, promoted their new Bocana Beef Sandwich.<\/p>\n
SCOPE OF WORK: \u00a0Provide artwork for the campaign. \u00a0Two VW vans were wrapped with Drew Brophy Surf Art designs and outfitted with a traveling art exhibit of Brophy\u00ad custom-painted surfboards. Surfers drove the vans up and down the Southern California coast, attending festivals and beach events, giving out samples of Bocana Beef sandwiches and coupons to track the results.<\/p>\n
RESULTS: \u00a0Mission Accomplished!<\/p>\n","protected":false},"excerpt":{"rendered":"
CASE STUDY: \u00a0Togo\u2019s Restaurant Summer Surf Art Tour Campaign WHEN: \u00a0Summer 2006 CLIENT: \u00a0Senareider Agency for Togo\u2019s MISSION: \u00a0To create\u00a0public\u00a0awareness of Togo\u2019s Southern California surfing roots! Togo\u2019s has approximately 300 restaurants in the Western states. \u00a0Founded by two surfers from Southern California, Togo\u2019s and their…<\/p>\n","protected":false},"author":2,"featured_media":4861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-5924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-scenes","category-case-study"],"yoast_head":"\n
CASE STUDY - Togo's Summer Surf Art Tour Campaign - Drew Brophy - Surf Lifestyle Art<\/title>\n \n \n \n\t \n\t \n\t \n