{"id":5932,"date":"2014-11-09T19:20:10","date_gmt":"2014-11-10T03:20:10","guid":{"rendered":"http:\/\/drewbrophy.com\/?p=5932"},"modified":"2014-11-09T19:20:10","modified_gmt":"2014-11-10T03:20:10","slug":"surfboard-social-media-campaign-live-painting","status":"publish","type":"post","link":"https:\/\/drewbrophy.com\/surfboard-social-media-campaign-live-painting\/","title":{"rendered":"CASE STUDY: Surfboard Social Media Campaign and Live Painting"},"content":{"rendered":"

\"SoBeCASE STUDY<\/strong>: Sobe “Caption this” Painted Surfboard Social Media Campaign<\/p>\n

CLIENT<\/strong>: \u00a0ThinkMotive<\/a> Agency<\/p>\n

WHEN<\/strong>: \u00a0September 2014<\/p>\n

MISSION\/SCOPE OF WORK<\/strong>: \u00a0Create an eye-popping piece of art, on a surfboard, to be given away as a prize for\u00a0SoBe’s surfboard social media\u00a0“Caption This” campaign\u00a0on Facebook.<\/p>\n

The surfboard was painted by Drew, live, during a meet and greet\u00a0event at BC Surf Shop.<\/p>\n

The artwork is a collaboration between Drew Brophy and professional surfer Sebastian “Seabass” Zeitz<\/a>, painted\u00a0during the Hurley Pro Surf Event.<\/p>\n

Many fans showed up at the meet and greet and watched as Drew painted the surfboard and Seabass signed posters. \u00a0All enjoyed cold, delicious samples of SoBe in many flavors.<\/p>\n

When the surfboard was painted, photos went on social media and SoBe fans were invited to submit\u00a0their caption for the photo (shown above). \u00a0The best caption was chosen.<\/p>\n

RESULTS<\/strong>: \u00a0Many fans engaged in the contest; a happy\u00a0winner was shipped the painted surfboard. \u00a0SoBe did a cool thing. \u00a0Mission Accomplished!<\/p>\n

\u00a0\u201cI had the privilege of collaborating with Drew Brophy for a meet and greet event my brand was hosting in San Clemente. \u00a0Maria and Drew both were flexible with scheduling, professional, and extremely easy to partner with. For someone not connected to the surfing scene, Maria took the time to explain to me the details and brought her own creativity to the mix. Drew has the ability to easily generate a vision in his head and transfer that to his work\u2026.truly amazing.<\/em>\u201d \u00a0Brad Burns Sr. Account Manager, Think Motive<\/p><\/blockquote>\n

 <\/p>\n

\"Surfboard-social-media-campgaing-Drew-Brophy<\/p>\n","protected":false},"excerpt":{"rendered":"

CASE STUDY: Sobe “Caption this” Painted Surfboard Social Media Campaign CLIENT: \u00a0ThinkMotive Agency WHEN: \u00a0September 2014 MISSION\/SCOPE OF WORK: \u00a0Create an eye-popping piece of art, on a surfboard, to be given away as a prize for\u00a0SoBe’s surfboard social media\u00a0“Caption This” campaign\u00a0on Facebook. The surfboard was…<\/p>\n","protected":false},"author":2,"featured_media":5933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5,6],"tags":[171,177,436,555,1012,1015,1070,1072,1190],"class_list":["post-5932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-scenes","category-case-study","tag-campaign","tag-caption-this","tag-hurley-pro","tag-live-painting","tag-seabass-2","tag-sebastian-zietz-2","tag-sobe","tag-social-media","tag-surfboard"],"yoast_head":"\nSurfboard Social Media Campaign and Live Painting<\/title>\n<meta name=\"description\" content=\"Surfboard painted, Live, by Drew Brophy for a SoBe "Caption This" Surfboard Social Media Campaign. 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