{"id":6024,"date":"2015-04-06T07:54:03","date_gmt":"2015-04-06T15:54:03","guid":{"rendered":"http:\/\/drewbrophy.com\/?p=6024"},"modified":"2015-04-06T07:54:03","modified_gmt":"2015-04-06T15:54:03","slug":"greenfield-naturals-illustration-and-live-mural-painting-conscious-life-expo-los-angeles","status":"publish","type":"post","link":"https:\/\/drewbrophy.com\/greenfield-naturals-illustration-and-live-mural-painting-conscious-life-expo-los-angeles\/","title":{"rendered":"CASE STUDY:  Greenfield Naturals Illustration and Live Mural Painting at Conscious Life Expo LA"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6025 \" src=\"https:\/\/drewbrophy.com\/wp-content\/uploads\/2015\/05\/Drew-Brophy-Painting-a-Mural-Live-at-Conscious-Life-Expo-Los-Angeles-Trade-Show-400x600.jpg\" alt=\"Drew Brophy Painting a Mural Live at Conscious Life Expo Los Angeles Trade Show\" width=\"233\" height=\"350\" \/><strong>CASE STUDY:<\/strong> \u00a0Greenfield Naturals Illustration and Conscious Life Expo Live Mural Painting<\/p>\n<p><strong>WHEN:<\/strong> \u00a0February\u00a02015<\/p>\n<p><strong>CLIENT:<\/strong> \u00a0Greenfield Naturals<\/p>\n<p><strong>MISSION:\u00a0<\/strong> <a href=\"http:\/\/www.greenfieldnaturals.com\/\" target=\"_blank\" rel=\"noopener\">Greenfield Naturals<\/a> was exhibiting for the first time and wanted to have a strong draw to get people in their booth during the Conscious Life Expo in Los Angeles.<\/p>\n<p>They also wanted an illustration that would convey their mission and accurately describe their products in a way that the viewer would understand it.<\/p>\n<p>They wanted the mural\u00a0artwork\u00a0to be designed so it\u00a0could be used after the event, for multiple uses such as product packaging, marketing and advertising.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6026\" src=\"https:\/\/drewbrophy.com\/wp-content\/uploads\/2015\/05\/Greenfield-Naturals-Illustration-LIve-Painting-turned-Packaging-and-advertising-Art-by-Drew-Brophy-2015-600x600.jpg\" alt=\"GreenField-logo-waterslife-drewbrophy.jpg\" width=\"389\" height=\"389\" \/>SCOPE OF PROJECT:<\/strong><\/p>\n<p>1 &#8211; ILLUSTRATION ART FOR PRODUCT PACKAGING, MARKETING AND ADVERTISING \u2013 Intensively research Client\u2019s products and the molecular structure of water.\u00a0 Design an illustration that would capture the essence of Greenfield Natural\u2019s water solutions and how it\u00a0works.\u00a0 (Their products are used for molecular restructuring of water, using natural electromagnetic frequencies.)<\/p>\n<p>Design the illustration so that it is suitable for multiple uses, such as packaging, website, merchandise and advertising.<\/p>\n<p>2 &#8211; LIVE MURAL PAINTING \u2013 Paint the illustration art (mentioned above) on a mural, live, during the expo.\u00a0 Generate an interest by drawing people to the booth.\u00a0 The mural was painted over three large gallery-wrapped canvas, making a 6\u2019 x 6\u2019 mural. \u00a0After the show, get a high res of the mural and re-work the illustration for multiple marketing uses.<\/p>\n<p><strong>RESULTS:<\/strong> \u00a0Attendees could not walk past the Greenfield Naturals booth without stopping to watch the art come to life before their eyes! \u00a0Two\u00a0of the most influential scientists speaking at the event were drawn to the booth and engaged in discussion with the Client. \u00a0The energy of a vibrant, live painting gave Greenfield Naturals\u00a0an opportunity to engage and discuss their products with attendees.<\/p>\n<p>Many attendees\u00a0wanted their picture\u00a0with the mural, which had the Greenfield Naturals logo prominently placed so that it will show up in photos.<\/p>\n<p>Greenfield Naturals had an extremely successful showing.\u00a0 And they were able to take the illustration art and use it for multiple products for packaging and their future marketing needs.<\/p>\n<p>Mission Accomplished!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CASE STUDY: \u00a0Greenfield Naturals Illustration and Conscious Life Expo Live Mural Painting WHEN: \u00a0February\u00a02015 CLIENT: \u00a0Greenfield Naturals MISSION:\u00a0 Greenfield Naturals was exhibiting for the first time and wanted to have a strong draw to get people in their booth during the Conscious Life Expo in&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5,6,13],"tags":[62,229,369,552,570,602,660,1278,1363],"class_list":["post-6024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-scenes","category-case-study","category-murals-2","tag-advertising-illustration","tag-conscious-life-expo","tag-greenfield-naturals","tag-live-event-painting","tag-los-angeles","tag-marketing-illustration","tag-mural-painting","tag-trade-show-booth","tag-water-restructuring"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CASE STUDY: Greenfield Naturals Illustration and Live Mural Painting at Conscious Life Expo LA - Drew Brophy - Surf Lifestyle Art<\/title>\n<meta name=\"description\" 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