{"id":7150,"date":"2020-01-28T17:16:50","date_gmt":"2020-01-29T01:16:50","guid":{"rendered":"https:\/\/drewbrophy.com\/?p=7150"},"modified":"2020-01-28T17:16:50","modified_gmt":"2020-01-29T01:16:50","slug":"case-study-mother-earth-grow-products-branding-and-illustrations","status":"publish","type":"post","link":"https:\/\/drewbrophy.com\/case-study-mother-earth-grow-products-branding-and-illustrations\/","title":{"rendered":"CASE STUDY: Mother Earth Grow Products Branding and Illustrations"},"content":{"rendered":"\n

CASE STUDY<\/strong>: Mother Earth Grow Products \u2013 Branding and Illustration for product packaging<\/p>\n\n\n\n

CLIENT<\/strong>: Sunlight Supply \/ Mother Earth Grow<\/p>\n\n\n\n

WHEN<\/strong>: \u00a0October 2016 through 2018<\/p>\n\n\n\n

MISSION\/SCOPE OF WORK<\/strong>:\u00a0 Design a vibrant packaging concept that\u2019s singularly unique and that has a \u201cfamily look\u201d to tie-in Mother Earth Grow <\/a>products.\u00a0 Capture the vision of the Mother Earth team with illustrations that bring the products to life in a memorable way.\u00a0 Design and create individual illustrations for approximately 2 dozen products.<\/p>\n\n\n\n

This project was started in late 2016 and completed in 2018.  Drew Brophy designed the illustrations so that the whole of each illustration could be used for the packaging of each product AND so that elements could be extracted from the whole illustration and used for a variety of placements (advertising, merchandise, trade show assets, etc.)<\/p>\n\n\n\n

RESULTS<\/strong>:\u00a0 A cohesive, colorful packaging concept for Mother Earth Grow products that captures the essence of growing plants and that is memorable to the consumer.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"
Drew Brophy hand painting Mother Earth Grow Illustration to better capture the essence of life in their products.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

CASE STUDY: Mother Earth Grow Products \u2013 Branding and Illustration for product packaging CLIENT: Sunlight Supply \/ Mother Earth Grow WHEN: \u00a0October 2016 through 2018 MISSION\/SCOPE OF WORK:\u00a0 Design a vibrant packaging concept that\u2019s singularly unique and that has a \u201cfamily look\u201d to tie-in Mother…<\/p>\n","protected":false},"author":2,"featured_media":7151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5,6],"tags":[444],"class_list":["post-7150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-scenes","category-case-study","tag-illustration"],"yoast_head":"\nCASE STUDY: Mother Earth Grow Products Branding and Illustrations - Drew Brophy - Surf Lifestyle Art<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/drewbrophy.com\/case-study-mother-earth-grow-products-branding-and-illustrations\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Brophy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/drewbrophy.com\/case-study-mother-earth-grow-products-branding-and-illustrations\/\",\"url\":\"https:\/\/drewbrophy.com\/case-study-mother-earth-grow-products-branding-and-illustrations\/\",\"name\":\"CASE STUDY: Mother Earth Grow Products Branding and Illustrations - 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