{"id":7183,"date":"2021-08-31T20:47:24","date_gmt":"2021-09-01T04:47:24","guid":{"rendered":"https:\/\/drewbrophy.com\/?p=7183"},"modified":"2024-04-26T13:09:06","modified_gmt":"2024-04-26T20:09:06","slug":"case-study-tag-heuer-vip-grand-opening-live-surfboard-painting","status":"publish","type":"post","link":"https:\/\/drewbrophy.com\/case-study-tag-heuer-vip-grand-opening-live-surfboard-painting\/","title":{"rendered":"CASE STUDY:  Tag Heuer VIP Grand Opening LIVE Surfboard Painting"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>CLIENT<\/strong>:&nbsp; TAG HEUER<\/p>\n\n\n\n<p><strong>WHEN<\/strong>:&nbsp; July 2021<\/p>\n\n\n\n<p><strong>MISSION\/SCOPE OF WORK<\/strong>:&nbsp; Design a painting on a fine art surfboard for Tag Heuer\u2019s first California retail store in South Coast Plaza, Costa Mesa, CA.&nbsp; Paint it LIVE during their grand opening V.I.P. event with their special guest, surfer Kai Lenny.&nbsp; Celebrate the store opening and the Tag Heuer Surf Watch.&nbsp; The painting should capture the lifestyle of surfing and the brand, incorporating their surfing brand ambassador Kai Lenny.<\/p>\n\n\n\n<p>Drew Brophy says:\u00a0 \u201c<em>I\u00a0incorporated many disciplines into this surfboard painting.\u00a0 This special piece was hand-made by shaper Chris Christenson and hand painted using mixed media by Drew.\u00a0 Kai even added a little paint to it during the live event.<\/em>\u201d  (See other surfboards by Drew <a href=\"https:\/\/drewbrophyart.com\/collections\/surfboards\">HERE<\/a>.)<\/p>\n\n\n\n<p><strong>RESULTS<\/strong>:&nbsp; A memorable live painting event at the grand opening and an iconic art piece that now is proudly displayed on the wall at the Tag Heuer Costa Mesa, CA store.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a video capturing the essence of the event:&nbsp;&nbsp;<a target=\"_blank\" href=\"https:\/\/youtu.be\/ClLf_puq2FI\" rel=\"noreferrer noopener\">https:\/\/youtu.be\/ClLf_puq2FI<\/a><\/p>\n\n\n\n<p><a href=\"javascript:void(0)\"><strong>SHARE<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CLIENT:&nbsp; TAG HEUER WHEN:&nbsp; July 2021 MISSION\/SCOPE OF WORK:&nbsp; Design a painting on a fine art surfboard for Tag Heuer\u2019s first California retail store in South Coast Plaza, Costa Mesa, CA.&nbsp; Paint it LIVE during their grand opening V.I.P. event with their special guest, surfer&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5,6],"tags":[267,1227],"class_list":["post-7183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-scenes","category-case-study","tag-drew-brophy","tag-tag-heuer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - 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