live event Tag

Drew Brophy and the WD Fan Night Mural Painting CES2014“It’s important for me to be able to interact with every single person at an event.  I want them to leave feeling happy and with a lasting memory of what a great time they had.”  Drew Brophy

CASE STUDY:  Western Digital CES 2014 Fan Night Event

WHEN:  January 2014

CLIENT:  Western Digital (WD)

Mission:  Help make WD Fan Night event during CES2014 Las Vegas a memorable evening for WD’s special guests.

SCOPE OF PROJECT:

MURAL for Display:  Design, create and paint a Mural sized 10′ x 6′  (painted over 5 custom-made canvas pieces for ease of transport)

GIVEAWAY PROMOTIONAL ITEMS:  Drew Brophy Design was provided for WD t-shirts and posters to give away to guests at event

GIVEAWAY BIG TICKET ITEMS:  Strategiclaly design and then hand paint five (5) fine art pieces on skateboard decks.    The art design on the decks represented each of WD’s five hard drive products.   The decks were given away to five lucky winners at the event.

LIVE POSTER SIGNING:  Drew attended the event alongside other celebrities present, signed posters and presented the skate decks to each winner.

RESULTS:  WD Fan Night was a memorable event; dozens of guests took their photos in front of the mural and every guest happily took home a piece of art (poster) to always remind them of the evening.  WD was extremely pleased with the ease of the logistics to pull this off, and with the final outcome.

Mission Accomplished!

DETAILS:  Mural Artwork:  WD wanted a surf painting in Drew’s traditional style, with symbolism that was relevant to their products, which is hard drives.  Hard drives hold things that you want to keep forever.

Drew says of his design for the mural, “When I think of things that last forever, I think of ancient times and things that were made in stone.  In a way, hard drives hold information that is saved and passed down.  All of my art is saved on hard drives; it’s like my safety deposit box.  The art will be passed down to my son, and his kids as well.  So in this painting, the character is carving a WD in stone.”

Skateboard Deck Paintings: Drew created five paintings, meant to represent the features of each of WD’s hard drives; the explanation can be found in the name of the painting – see below:

Gamers BLACK painting on Skateboard (c) Drew Brophy GENIE in the Bottle RED painting on Skateboard (C) Drew Brophy Everyday BLUE painting on Skateboard (c) Drew Brophy Surveillance PURPLE painting on Skateboard (c) Drew Brophy Photographers GREEN painting (c) Skateboard by Drew Brophy

 

 

 

 

 

 

 

 

 

Here’s the video of the painting of the mural.  Photo and video credit to Scott Smallin, video editing by Don Perry, music by Brian ILL:  http://www.youtube.com/watch?v=GmgbsE_3P10&feature=share&list=UU5G4tVJHYkrSpTsA2tR-qeg

 

PRESS RELEASE – FOR IMMEDIATE RELEASE

July 23, 2013  –  Contact:  Ashley Pabst, Marketing Werks

(View Press Release on PRLOG Here)

Drew Brophy to graffiti vintage VW bus for two-day live demonstration in Huntington Beach during U.S. Open of Surf

(Huntington Beach, CA) — The Verizon FiOS SoCal campaign and professional surf lifestyle artist, Drew Brophy are teaming up to influence SoCal residents to conquer their creativity.

Drew will use graffiti-style spray paint and airbrush to customize the vintage Verizon FiOS SoCal 1965 Volkswagen bus, LIVE, in Huntington Beach during US Open of Surf Friday, July 26th and Saturday, July 27th from 10:00 a.m. until 4:00 p.m. daily.

Visitors can watch as Drew transforms the VW bus, and even win a Lost surfboard, custom painted by Drew Brophy.  Brophy will be executing his live artistry on the Strand, between 5th and Pacific Coast Highway.  

Drew-Brophy-artists-painting-van-airbrushThis live art installation is part of the Verizon FiOS SoCal campaign’s “Conquer Creativity” initiative, which offers locals a unique opportunity to design and win SoCal staples.  Participants can virtually design graphics for a beach bike, skate or surfboard, and enter those designs in the sweepstakes.  With a unique, computer-based design template, users can integrate colors, personal photos and text into their designs.

Each week, one sweepstakes entry will be randomly selected, and the winner will receive the item he or she entered – a surfboard, skateboard or beach cruiser – with graphics inspired by their design.  The winning sweepstakes items will be custom-made by local craftsmen.

For more than 25 years, Brophy’s bright, colorful art has appeared in hundreds of books, magazines and newspapers and on numerous products, including Converse Shoes, Nirve Cruiser Bikes and Liquid Force Wakeboards.

Having the freedom to experiment with many different surfaces and products allowed Brophy to grow tremendously as an artist.  Brophy’s artistic inspiration comes from surfing and traveling the globe with his wife and son.

fios socal logoAbout the Verizon’s FiOS SoCal Experience

Verizon’s FiOS SoCal Experience team is meeting with Southern California where they work, live and play in uniquely tech-laden FiOS SoCal Experience vehicles traveling throughout Southern California through the summer of 2013.  The Experience fleet includes an iconic 1965 Volkswagen van that has been transformed into a mobile entertainment experience, custom-fitted with FiOS internet and FiOS TV capability, along with a 42-inch HDTVs.

To learn more about Verizon FiOS; discover daily locations of the FiOS SoCal Experience fleet; find ways to support local community causes; and learn how to win by conquering creativity through custom design, visit http://fiossocal.com/. To learn when the team will be in your neighborhood, follow us on Twitter @VerizonCA and like us on Facebook at Facebook.com/VerizonCA.

About Verizon:  Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 98 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries, including all of the Fortune 500. A Dow 30 company with nearly $116 billion in 2012 revenues, Verizon employs a diverse workforce of 183,400. For more information, visit www.verizon.com.

About Drew Brophy :  Drew Brophy has been a professional surf lifestyle artist for over 25 years.  An avid surfer and world traveler, Brophy’s career exploded in the late 1990’s when he began painting his edgy artwork onto surfboards.  Now his art is printed on hundreds of different products and his original artwork is collected worldwide.  Drew’s mission is to inspire your imagination through his paintings, and to remind people that life is good.  For more information, e-mail info@drewbrophy.com, or log onto http://www.drewbrophy.com.

 

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