CASE STUDY: Sobe “Caption this” Painted Surfboard Social Media Campaign
CLIENT: ThinkMotive Agency
WHEN: September 2014
MISSION/SCOPE OF WORK: Create an eye-popping piece of art, on a surfboard, to be given away as a prize for SoBe’s surfboard social media “Caption This” campaign on Facebook.
The surfboard was painted by Drew, live, during a meet and greet event at BC Surf Shop.
The artwork is a collaboration between Drew Brophy and professional surfer Sebastian “Seabass” Zeitz, painted during the Hurley Pro Surf Event.
Many fans showed up at the meet and greet and watched as Drew painted the surfboard and Seabass signed posters. All enjoyed cold, delicious samples of SoBe in many flavors.
When the surfboard was painted, photos went on social media and SoBe fans were invited to submit their caption for the photo (shown above). The best caption was chosen.
RESULTS: Many fans engaged in the contest; a happy winner was shipped the painted surfboard. SoBe did a cool thing. Mission Accomplished!
“I had the privilege of collaborating with Drew Brophy for a meet and greet event my brand was hosting in San Clemente. Maria and Drew both were flexible with scheduling, professional, and extremely easy to partner with. For someone not connected to the surfing scene, Maria took the time to explain to me the details and brought her own creativity to the mix. Drew has the ability to easily generate a vision in his head and transfer that to his work….truly amazing.” Brad Burns Sr. Account Manager, Think Motive