CASE STUDY: Paint a surfboard LIVE in the IBM Booth at VM World Las Vegas

CASE STUDY: Paint a surfboard LIVE in the IBM Booth at VM World Las Vegas

drew-brophy-painting-surfboard-for-ibm-at-vm-world-las-vegas-2016CASE STUDY: Live Surfboard Painting in IBM booth at VM World

WHEN: September 2016

CLIENT: Delve Texas (on behalf of IBM)

MISSION: Generate interest and attract people to the IBM booth at VM World, in a unique manner.

SCOPE OF WORK:  Create artwork in a tropical theme that illustrates IBM’s cloud products and then paint it, LIVE,  in one day on a surfboard during VM World in Las Vegas.  The live painting was one part of a surfboard “exhibit” at the VM World booth, as decoration to enhance their tropical theme.

MEDIUM:  The entire painting was done using water-based paint pens, which are non-messy, have no smell and take up very little space.

LIVE:  One great advantage to a live painting event is that I can get the crowd involved.  I encouraged many of the attendees tdrew-brophy-curse-mackey-raleigh-melancon-at-vm-world-ibm-booth-surfboardso try out the paint pens on the surfboard.  It’s fun for them and creates a fun, relaxing atmosphere, which helps IBM people to connect with them as well.  It was a memorable day for many people there.  IBM was incredibly pleased, as was Delve Texas.

 

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