CASE STUDY: Powerade #Haypower Social Media Campaign at World Surf League Acapulco Contest and Live Painting

CASE STUDY: Powerade #Haypower Social Media Campaign at World Surf League Acapulco Contest and Live Painting

CASE STUDY: POWERADE Surf Open – Live event and Painted Surfboard Twitter Campaign

CLIENT: Stutze Marketing, Mexico City, Mexico

WHEN:  July 2017

MISSION/SCOPE OF WORK:  Generate excitement at live event in Acapulco during the Powerade Surf Open event.  Encourage use of #Haypower on Twitter during the event.  Paint a Powerade branded surfboard for a giveaway campaign on Twitter.  Give away and sign posters donning Powerade branding to spectators. 

During the surf open event, Drew Brophy painted live as spectators watched.  People were encouraged to take photos with the surfboard and post on Twitter, using #Haypower hash tag.  

The artwork was designed by Drew to incorporate the surf spot of the contest with iconic images of the region.  Powerade’s logo was strategically added to the surfboard design so that it would be visible in all fan photos.

Drew Brophy designed the give-away posters with one of his most popular images, Sunrise, and the Powerade logo was placed on the poster for branding effect.

RESULTS:  The live surfboard painting and poster giveaway was the most exciting feature of the event out of the water!

#Haypower was the number one hash tag on twitter during the days of the contest.

Many fans and spectators engaged in the contest; a happy winner was able to take the painted surfboard home.  Hundreds of posters were given away.  Powerade gave many people a memorable weekend.  Mission Accomplished!

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