28 Sep Designing a Hat for Flat Fitty
The great hat maker Flat Fitty challenged me to stump them on making a killer hat. They gave me complete freedom to design it any way I wanted. So I went crazy with the detail and colors.
Designing a cool hat took more than just putting good art on it. It was the added details, large and small, that made it awesome.
When I first met with Elizabeth Miller, who is in charge of Flat Fitty promotions, she challenged me to create a hat that would show off what they can do as a manufacturer. I was up for the task!
THE ART: For the front of the hat I chose to use my painting SUNRISE. I wanted it to pop when you look at it from different angles, and Sunrise has browns, blues, greens, many colors.
I had to manipulate the art so that it would work with the fold in the center of the hat. This required modifying it so when you folded two pieces together, the art still looked good. This took a lot of thought and time playing with the concept in the computer.