04 Jul CASE STUDY – KEEN GreenGraffiti Campaign at Globetrotter in Germany
“It’s exciting. I can see it in my head, and I can’t finish it fast enough….It’s a simple process of positive and negative space. ” Drew Brophy
CASE STUDY: World’s largest freehand GreenGraffiti (reverse graffiti) mural at Globetrotter in Hamburg
When: June 2014
Client: Keen Europe / GreenGraffiti
Mission: Create an organic, “green” artistic mural in front of Keen’s largest retailer in Hamburg, Germany. Illustrate Keen Footwear’s slogan of “follow your feet” and inspire others to get outdoors!
SCOPE OF WORK: Strategize and draw a visual of Keen’s “Follow your Feet” campaign. Design the art for stencils and then apply the mural in freehand fashion, while onlookers enjoy watching. Cover 100 square meters of sidewalk with the mural.
RESULTS: Onlookers and media enjoyed watching the mural come to life. Keen was able to get their message out in a green manner. Globetrotter was extremely pleased, as their foot traffic increased, and the city of Hamburg received a “green” mural to enjoy for the month. Mission Accomplished.
VIDEO: This short video shows the process and tells the story: Keen GreenGraffiti and Drew Brophy in Hamburg.
Read GreenGraffiti’s article about the project here: http://greengraffiti.com/blog/drew-br…
(GreenGraffiti is known for their “Green Advertising.” Working with some of the most popular global brands, GreenGraffiti has turned advertising into art.)
*REVERSE GRAFFITI is also known as clean tagging, dust tagging, grime writing. GreenGraffiti or “clean advertising” is a method of creating temporary or semi-permanent images on walls or other surfaces by removing dirt from a surface using giant power washers and stencils.