CES2014 Tag

01 Jun CASE STUDY – Mural and Painted Skateboards at CES 2014 for Western Digital WD

Posted at 09:19h in Behind the Scenes..., CASE STUDY, Live Event Painting, Murals, Shows & Events by Maria Brophy 0 Comments

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“It’s important for me to be able to interact with every single person at an event. I want them to leave feeling happy and with a lasting memory of what a great time they had.” Drew Brophy

CASE STUDY: Western Digital CES 2014 Fan Night Event

WHEN: January 2014

CLIENT: Western Digital (WD)

Mission: Help make WD Fan Night event during CES2014 Las Vegas a memorable evening for WD’s special guests.

SCOPE OF PROJECT:

MURAL for Display: Design, create and paint a Mural sized 10′ x 6′ (painted over 5 custom-made canvas pieces for ease of transport)

GIVEAWAY PROMOTIONAL ITEMS: Drew Brophy Design was provided for WD t-shirts and posters to give away to guests at event

GIVEAWAY BIG TICKET ITEMS: Strategiclaly design and then hand paint five (5) fine art pieces on skateboard decks. The art design on the decks represented each of WD’s five hard drive products. The decks were given away to five lucky winners at the event.

LIVE POSTER SIGNING: Drew attended the event alongside other celebrities present, signed posters and presented the skate decks to each winner.

RESULTS: WD Fan Night was a memorable event; dozens of guests took their photos in front of the mural and every guest happily took home a piece of art (poster) to always remind them of the evening. WD was extremely pleased with the ease of the logistics to pull this off, and with the final outcome.

Mission Accomplished!

DETAILS: Mural Artwork: WD wanted a surf painting in Drew’s traditional style, with symbolism that was relevant to their products, which is hard drives. Hard drives hold things that you want to keep forever.

Drew says of his design for the mural, “When I think of things that last forever, I think of ancient times and things that were made in stone. In a way, hard drives hold information that is saved and passed down. All of my art is saved on hard drives; it’s like my safety deposit box. The art will be passed down to my son, and his kids as well. So in this painting, the character is carving a WD in stone.”

Skateboard Deck Paintings: Drew created five paintings, meant to represent the features of each of WD’s hard drives; the explanation can be found in the name of the painting – see below:

Here’s the video of the painting of the mural. Photo and video credit to Scott Smallin, video editing by Don Perry, music by Brian ILL: http://www.youtube.com/watch?v=GmgbsE_3P10&feature=share&list=UU5G4tVJHYkrSpTsA2tR-qeg

01 Feb Painting a 5 Piece Art Mural for WD during CES2014 and Why it is so Memorable

Posted at 09:59h in Behind the Scenes..., Murals, Shows & Events by Drew 3 Comments

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“I always wanted my father to be proud of my work. It felt good being back at home, after all these years, and having him watch me do what I do for a living. This painting was the last one my father got to see me create.” Drew Brophy

In December, Western Digital (WD) asked me to paint a mural to put on display at their big party, the WDFanNight event in Las Vegas during CES2014.

At the time, I didn’t realize just how special the memory of creating this painting would become for me.

I was on an extended stay at my parents’ home in Myrtle Beach, South Carolina. My father was very sick, and Maria and I were helping my mom take care of him. We brought our work with us across country, and I transformed my parents’ garage into my working studio and went to work!

I built five canvas frames, each one 6′ x 2′, designed that way so the mural would be easy to transport.

This was painted with a variety of mediums; first the background, using Mtn94 Spray Paint. Then acrylic paints, applied with brushes, to get greater texture. Then I used airbrush and Uni Posca Paint pens for the finer details.

WD wanted a surf painting in my traditional style, with symbolism that was relevant to their products, which is hard drives. Hard drives hold things that you want to keep forever. When I think of things that last forever, I think of ancient times and things that were made in stone. In a way, hard drives hold information that is saved and passed down. All of my art is saved on hard drives; it’s like my safety deposit box. The art will be passed down to my son, and his kids as well. So in this painting, the character is carving a WD in stone.

One of the best photographers in the area, Scott Smallin, came by every day during the painting of this mural to capture the progress on video and pictures. Scott became a good friend and someone to lean on, as the days went on and my father got sicker.

I always wanted my father to be proud of my work. It felt good being back at home, after all these years, and having him watch me do what I do for a living. This painting was the last one my father got to see me create.

Here’s the video of me painting the mural. Photo and video credit to Scott Smallin, video editing by Don Perry, music by Brian ILL: http://www.youtube.com/watch?v=GmgbsE_3P10&feature=share&list=UU5G4tVJHYkrSpTsA2tR-qeg

23 Dec WD Fan Night Las Vegas January 7 2014 – Poster Signing

Posted at 07:28h in Wheres Drew by Drew 0 Comments

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I’m painting a mural and customizing a few of the giveaways for WD Fan Night, a party you don’t want to miss if you’re in Las Vegas on January 7th! (See the Flipagram slide show of the progression of this painting here: http://flipagram.com/f/3qCYdhgra3 )

WD will be giving away a lot of great things, including my art on t-shirts, posters and skateboards.

It’s an open party, but you have to register to attend (it’s free) – Sign up here: https://www.wdpromotion.com/wdfannight/default.aspx

WHAT: WD (Western Digital, maker of my hard drives) invites you to an exclusive Fan Night and creative showcase! #WDFanNight

WHERE: Las Vegas, Caesar’s Palace

WHEN: Tuesday, January 7 at 7:00pm.

DESCRIPTION FROM WD WEBSITE: Get off the CES show floor and come join us for an evening to celebrate our fans with plenty of food, drinks, live music and of course giveaways!

Hang out with creative professionals such as renowned Sports Illustrated photographer Peter Read Miller, professional gamers Scarra and ODEE from Team Dignitas, artist Drew Brophy and musician MikelParis™ from the band OAR, along with WD product experts providing tips and tricks for getting the most out of our latest gear.