LICENSING YOUR ART PART II: Is written by Maria Brophy, who writes a blog that helps creative people to design the career and life of their dreams.
GET CLARITY ON WHAT YOU WANT WITH YOUR LICENSING PROGRAM:
Planning out your licensing program is similar to writing a business plan. But you don’t have to make it that complicated – just sit down with a piece of paper and good cup of Joe, and spend some time asking yourself the following questions:
What is my objective with licensing my art? Determine what your goal is with licensing. Do you want to focus solely on licensing and create a strong revenue stream?
Or do you want licensing to supplement the income you’re already making off of your art? (more…)