Huntington Beach Tag

Vintage VW Bus Painting Drew Brophy for Verizon FiOS So Cal US Open Huntington Beach

We worked with Drew to transform our VW Bus into a work of art that celebrated the SoCal lifestyle.  It was great and effortless working with Drew and Maria. They had very little time to plan and design, yet the final result was more than what we could have asked for.  Anyone who walked past our VW bus as Drew was painting it, couldn’t help themselves from stopping and observing.   He was extremely personable and engaging, often inviting children to help with paint.”  Bryan Babiartz, Art Director, Marketing Werks

CASE STUDY:  Verizon FiOS at U.S. Open of Surfing in Huntington Beach

WHEN:  August 2013

CLIENT:  Marketing Werks (on behalf of Verizon)

MISSION:  Connect Verizon FiOS with youth and Southern California community by painting a vintage VW Bus in two days, LIVE, during the famous and busy U.S. Open of Surfing event in Huntington Beach, CA.

SCOPE OF WORK:  Strategize an art design that would illustrate the Southern California action sports lifestyle.  Paint the design live, during the busiest event of Huntington Beach each year, onto a 1965 VW Bus.

Paint a surfboard that will be given away to one lucky winner.  Give Drew Brophy surf art posters and stickers to the crowd.

Create a vortex of energy to attract people to the Verizon booths to sign up to win prizes and get more information on the product.

DETAILS:  I was tasked with transforming a vintage VW Bus with spray paint and airbrush, in about 12 hours, during the Vans U.S. Open of Surf.

We gave away posters and stickers of my art, and the Verizon So Cal team held drawings daily, giving away surfboards and tablets and other great stuff.

ABOUT THE VAN and THE PAINTING OF IT:  The Verizon FiOS So Cal team drives this VW all over Southern California; the bus has been outfitted with FiOS internet and tv capability, along with 42″ HDTV.  Now, with the custom painting, this van will never be missed driving down the freeway! (For more info, see Press Release)

I painted the van in two days, 6 hours each side.  A lot of people ask how it can be done so fast, so I thought I’d share my process:

PLANNING:  Is the first step.  I work with the shape of the van and the most important thing to me is composition.  I’ve painted dozens of vans, and often I’ll have it in my head what I’m going to paint and just show up and start spraying.  But for this one, I wanted to knock it out of the park for Verizon, so I spent a lot of time sketching out ideas and then getting their feedback.

PREPARATION:  I show up with everything I need – more then enough paint and an arsenal of tricks.

MEDIUM:  Spray paint is the most efficient way to get all the color on.  Most of the painting is done using Mtn 94 Spray paints – they are the best.  I only use quality paints and materials.

MAPPING IT OUT:  I start with the background and build up to the foreground, using spray paint first.  I spray on rough lines to use as my “map” of the layout.  Then, I fill in all color.

DETAIL:  Then I start detailing it.  I finish with airbrush and stencils, and finally, highlights that make the painting “pop”.

WATCH THE VIDEO on YOUTUBE:  http://www.youtube.com/watch?v=k6dKtlLKhRM

I had a great time, it was a fun event, working with great people (thanks Verizon So Cal and Marketing Werks!) and it was rewarding to see this painting go from conception to reality.

MISSION ACCOMPLISHED!

 

drew brophy vw bus van painting verizon socal fios vans us open day 2

 

 

 

Verizon FiOS VW Van Painting Drew brophy Day 2WHAT:  Live painting of a Verizon fiOS Vintage 1965 VW Bus at the U.S. Open!  We are giving away stickers and surfboard posters daily.

WHEN:  Friday, July 26, and Saturday, July 27, from 10 a.m. to 4 p.m.

WHERE:  ACROSS FROM THE US OPEN OF SURF, ON THE STRAND at 155 Fifth Street, Huntington Beach, CA (just across from Forever 21)

I’ll be painting a Volkswagon Van, LIVE, during the U.S. Open in Huntington Beach this weekend!

The Verizon FiOS SoCal campaign wants to influence SoCal residents to conquer their creativity.  They have transformed a 1965 Vintage Volkswagen van into a mobile entertainment experience, custom-fitted with FiOS Internet and FiOS TV capability, along with 42-inch HDTVs.  (Read the Press Release here)

And I’ll be spray painting it, LIVE, during the event – across from the Vans US Open, on the Strand, between Fifth Avenue and Pacific Coast Highway.

Using my favorite graffiti-style spray paint, MTN 94, and airbrush, I’ll customize the van, and you can watch, on Friday, July 26th and Saturday, July 27th from 10:00 a.m. until 4:00 p.m. daily.  (Go to my Facebook Page here to see sketches and the progress as it’s being painted)

You’ll also get a chance to win a Lost surfboard, custom painted by me.

FOLLOW THE CONVERSATION:  Stay tuned to what’s happening, the progress of the van painting and the giveaways – follow these channels:

INSTAGRAM:  @DrewBrophy and @FiOSSoCal

TWITTER:  @DrewBrophy and @VerizonCA 

FACEBOOK:  DrewBrophyArt  and VerizonCA

HASHTAGS:  #DrewBrophy #VerizonSoCal #VansUSOpen #FiOSSoCal #SurfArt

Concept Sketches

Concept Sketches

I’ve painted over 50 vans these past few years, including my own.

If you ever wanted to watch how it’s done, this is your chance.  I’m excited to show people how, in one day, with a few cans of spray paint, you can create a masterpiece on the side of a van!

BONUS:  Verizon is giving away some cool stuff during the time I’ll be painting.  Surfboard posters and stickers.

WILL I SEE YOU THERE?!   If so, RSVP on Facebook  or let me know in the comments, below.

Life is good,

Drew

PS:  Verizon FiOS SoCal has an ongoing giveaway that’s just awesome – you can enter to win a custom Surfboard, Skateboard and Bike!  They are giving away one A WEEK between now and the end of August.  Enter here:  http://fiossocal.com/#area-design

 

 

 

PRESS RELEASE – FOR IMMEDIATE RELEASE

July 23, 2013  –  Contact:  Ashley Pabst, Marketing Werks

(View Press Release on PRLOG Here)

Drew Brophy to graffiti vintage VW bus for two-day live demonstration in Huntington Beach during U.S. Open of Surf

(Huntington Beach, CA) — The Verizon FiOS SoCal campaign and professional surf lifestyle artist, Drew Brophy are teaming up to influence SoCal residents to conquer their creativity.

Drew will use graffiti-style spray paint and airbrush to customize the vintage Verizon FiOS SoCal 1965 Volkswagen bus, LIVE, in Huntington Beach during US Open of Surf Friday, July 26th and Saturday, July 27th from 10:00 a.m. until 4:00 p.m. daily.

Visitors can watch as Drew transforms the VW bus, and even win a Lost surfboard, custom painted by Drew Brophy.  Brophy will be executing his live artistry on the Strand, between 5th and Pacific Coast Highway.  

Drew-Brophy-artists-painting-van-airbrushThis live art installation is part of the Verizon FiOS SoCal campaign’s “Conquer Creativity” initiative, which offers locals a unique opportunity to design and win SoCal staples.  Participants can virtually design graphics for a beach bike, skate or surfboard, and enter those designs in the sweepstakes.  With a unique, computer-based design template, users can integrate colors, personal photos and text into their designs.

Each week, one sweepstakes entry will be randomly selected, and the winner will receive the item he or she entered – a surfboard, skateboard or beach cruiser – with graphics inspired by their design.  The winning sweepstakes items will be custom-made by local craftsmen.

For more than 25 years, Brophy’s bright, colorful art has appeared in hundreds of books, magazines and newspapers and on numerous products, including Converse Shoes, Nirve Cruiser Bikes and Liquid Force Wakeboards.

Having the freedom to experiment with many different surfaces and products allowed Brophy to grow tremendously as an artist.  Brophy’s artistic inspiration comes from surfing and traveling the globe with his wife and son.

fios socal logoAbout the Verizon’s FiOS SoCal Experience

Verizon’s FiOS SoCal Experience team is meeting with Southern California where they work, live and play in uniquely tech-laden FiOS SoCal Experience vehicles traveling throughout Southern California through the summer of 2013.  The Experience fleet includes an iconic 1965 Volkswagen van that has been transformed into a mobile entertainment experience, custom-fitted with FiOS internet and FiOS TV capability, along with a 42-inch HDTVs.

To learn more about Verizon FiOS; discover daily locations of the FiOS SoCal Experience fleet; find ways to support local community causes; and learn how to win by conquering creativity through custom design, visit http://fiossocal.com/. To learn when the team will be in your neighborhood, follow us on Twitter @VerizonCA and like us on Facebook at Facebook.com/VerizonCA.

About Verizon:  Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 98 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries, including all of the Fortune 500. A Dow 30 company with nearly $116 billion in 2012 revenues, Verizon employs a diverse workforce of 183,400. For more information, visit www.verizon.com.

About Drew Brophy :  Drew Brophy has been a professional surf lifestyle artist for over 25 years.  An avid surfer and world traveler, Brophy’s career exploded in the late 1990’s when he began painting his edgy artwork onto surfboards.  Now his art is printed on hundreds of different products and his original artwork is collected worldwide.  Drew’s mission is to inspire your imagination through his paintings, and to remind people that life is good.  For more information, e-mail info@drewbrophy.com, or log onto https://www.drewbrophy.com.

 

###