Case Study - Drew Brophy - Surf Lifestyle Art

01 Dec CASE STUDY: MOWDY FARMS Medical Cannabis Company Illustration

Posted at 18:21h in Behind the Scenes..., CASE STUDY by Maria Brophy 0 Comments

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CLIENT: Mowdy Farms in Oklahoma, USA

WHEN: November 2020

MISSION/SCOPE OF WORK: Design unique illustration for Mowdy Farms Logo and Merchandise. Illustration should capture the elements and lifestyle of the farm in Oklahoma, including the wildlife that is found on the farmlands.

The client wanted the illustration to clearly show that they are a cannabis company and they wanted it to be bright and edgy!

Drew Brophy researched the area, learned about the wildlife that roams the lands there and worked a lot of the iconic elements into the illustration. This was a fun project for Drew.

RESULTS: A memorable illustration that clearly conveys the vibe of Mowdy Farms and what life is like on their farm in Oklahoma. The illustration works perfectly for printing on a variety of merchandise as well as for branding purposes.

01 Aug CASE STUDY – Los Cabos Open of Surf SOCIAL MEDIA #CaboSurfSelfie Campaign

Posted at 06:49h in Behind the Scenes..., CASE STUDY by Maria Brophy 0 Comments

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CASE STUDY: Los Cabos Open of Surf #CaboSurfSelfie Campaign

When: May/June 2014

Client: CIIC Agency for Los Cabos Tourism Board (Mexico)

Mission: Drew Brophy to design and paint a “Los Cabos Surf” branded surfboard as fine art, for the promotion of the 2nd annual Los Cabos Open of Surf tournament event. The Los Cabos Tourism Board and its AOR Carolyn Izzo Integrated Communications (CIIC) took it to the streets in three key US feeder markets.

SCOPE OF WORK: Strategize and paint a visual of the lifestyle of surf and leisure in Los Cabos, with the finished product “fine art ready” for the winner of the women’s Los Cabos Surfing contest to take home.

The Los Cabos surfboard traveled throughout California, New York and Mexico City. CIIC street teams invited people to take a selfie with the board and post it on Instagram, Facebook, or Twitter with the hashtag #CaboSurfSelfie. Those with public profiles were entered to win a trip to Los Cabos.

RESULTS: 25,000 to 30,000 people attended the tournament, up 30% compared 2013!

The contest drew more than 200 entries. Between May 10 and June 17 the campaign drove more than 1 million impressions on the board of tourism’s Facebook page (with a reach of nearly 500,000 unique users); more than 431,500 Twitter impressions (with a reach of more than 255,000 unique users); and more than 2,000 Instagram likes.

Two earned stories ran – segments on WABC-TV in California and on Unvision’s Despierta San Diego. The board also appeared several times in crowd shots on Good Morning America on May 27.

Mission Accomplished.

MORE DETAILS: For a detailed press release about this campaign, please read: Tourism board says it’s surf’s up in Cabo

To see examples of other branded surfboard paintings, check out: https://drewbrophy.com/custom-art-board-examples/

Drew Brophy painting the Los Cabos Open of Surfing Surfboard

Drew Brophy sketching the art onto the surfboard

01 Jun CASE STUDY – Mural and Painted Skateboards at CES 2014 for Western Digital WD

Posted at 09:19h in Behind the Scenes..., CASE STUDY, Live Event Painting, Murals, Shows & Events by Maria Brophy 0 Comments

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“It’s important for me to be able to interact with every single person at an event. I want them to leave feeling happy and with a lasting memory of what a great time they had.” Drew Brophy

CASE STUDY: Western Digital CES 2014 Fan Night Event

WHEN: January 2014

CLIENT: Western Digital (WD)

Mission: Help make WD Fan Night event during CES2014 Las Vegas a memorable evening for WD’s special guests.

SCOPE OF PROJECT:

MURAL for Display: Design, create and paint a Mural sized 10′ x 6′ (painted over 5 custom-made canvas pieces for ease of transport)

GIVEAWAY PROMOTIONAL ITEMS: Drew Brophy Design was provided for WD t-shirts and posters to give away to guests at event

GIVEAWAY BIG TICKET ITEMS: Strategiclaly design and then hand paint five (5) fine art pieces on skateboard decks. The art design on the decks represented each of WD’s five hard drive products. The decks were given away to five lucky winners at the event.

LIVE POSTER SIGNING: Drew attended the event alongside other celebrities present, signed posters and presented the skate decks to each winner.

RESULTS: WD Fan Night was a memorable event; dozens of guests took their photos in front of the mural and every guest happily took home a piece of art (poster) to always remind them of the evening. WD was extremely pleased with the ease of the logistics to pull this off, and with the final outcome.

Mission Accomplished!

DETAILS: Mural Artwork: WD wanted a surf painting in Drew’s traditional style, with symbolism that was relevant to their products, which is hard drives. Hard drives hold things that you want to keep forever.

Drew says of his design for the mural, “When I think of things that last forever, I think of ancient times and things that were made in stone. In a way, hard drives hold information that is saved and passed down. All of my art is saved on hard drives; it’s like my safety deposit box. The art will be passed down to my son, and his kids as well. So in this painting, the character is carving a WD in stone.”

Skateboard Deck Paintings: Drew created five paintings, meant to represent the features of each of WD’s hard drives; the explanation can be found in the name of the painting – see below: