Reverse Graffiti Tag

04 Jul

Posted at 16:43h in Behind the Scenes..., CASE STUDY, Live Event Painting, Murals by
36 Likes

Keen Green Graffiti Logo Hamburg by Drew

“It’s exciting.  I can see it in my head, and I can’t finish it fast enough….It’s a simple process of positive and negative space. ”  Drew Brophy

http://greengraffiti.com/blog/drew-brophys-german-tour

CASE STUDY:  World’s largest freehand GreenGraffiti (reverse graffiti) mural at Globetrotter in Hamburg

When:  June 2014

Client:  Keen Europe / GreenGraffiti

Mission:  Create an organic, “green” artistic mural in front of Keen’s largest retailer in Hamburg, Germany.  Illustrate Keen Footwear’s slogan of “follow your feet” and inspire others to get outdoors!

SCOPE OF WORK:  Strategize and draw a visual of Keen’s “Follow your Feet” campaign.  Design the art for stencils and then apply the mural in freehand fashion, while onlookers enjoy watching.   Cover 100 square meters of sidewalk with the mural.

RESULTS:  Onlookers and media enjoyed watching the mural come to life.  Keen was able to get their message out in a green manner.  Globetrotter was extremely pleased, as their foot traffic increased, and the city of Hamburg received a “green” mural to enjoy for the month.   Mission Accomplished.

VIDEO:  This short video shows the process and tells the story:  Keen GreenGraffiti and Drew Brophy in Hamburg.

Read GreenGraffiti’s article about the project here:  http://greengraffiti.com/blog/drew-br…

(GreenGraffiti is known for their “Green Advertising.” Working with some of the most popular global brands, GreenGraffiti has turned advertising into art.)

*REVERSE GRAFFITI is also known as clean tagging, dust tagging, grime writing. GreenGraffiti or “clean advertising” is a method of creating temporary or semi-permanent images on walls or other surfaces by removing dirt from a surface using giant power washers and stencils.

18 Jun

Posted at 09:56h in Murals, Wheres Drew by
28 Likes
Sketches transformed into Giant Stencils!

Sketches transformed into Giant Stencils!

Drew Brophy is doing two very exciting and unique STREET ART events with GreenGraffiti for Keen Europe and GLOBETROTTER:

Drew getting a lesson in the GreenGraffiti techniques

Drew practicing GreenGraffiti techniques

The world’s largest freehand reverse graffiti Mural Installation!  Globetrotter in Hamburg, Germany:

What:  GreenGraffiti and Drew Brophy team up to execute the world’s largest freehand reverse graffiti sidewalk mural!

The artwork is designed to illustrate the artists’ interpretation of Keen’s #FollowYourFeet philosophy.

Watch it come to life on Hamburg’s concrete!

When:  Thursday, 19 June 2014, 10 a.m. – 4 p.m.

Where:  Globetrotter in Hamburg, Germany – Wiesendamm 1, 22305 Hamburg (MAP: http://bit.ly/1iHbdN9 )

Who:  YOU!  The public is invited to watch, take photos, enjoy watching it come alive!

(Please share your photos using the #KeenGreenGraffiti and #DrewBrophy hashtags)

For more info, watch the video at the end of this post, of Drew explaining his role in the process.

Live Paddleboard and Paddle Painting at Globetrotter in Koln (Cologne) Germany:

What:  Drew Brophy will do a live painting demonstration at Globetrotter, Koln, on an 8 foot Riviera paddleboard and paddle.

Poster Giveaway at Koln Globetrotter!

Poster Giveaway at Koln Globetrotter!

And a POSTER GIVEAWAY of Drew Brophy’s most popular painting, SUNRISE!  Posters will be given to spectators at the live painting event (while supplies last).

The paddleboard and paddle will be awarded to one lucky winner through a Keen-Globetrotter promotion.

When:  Saturday, 21 June 2014 10 a.m. – 4 p.m.

Where:  Globetrotter in Koln, Germany

Who:  You!  The public is invited to watch, and get a free Drew Brophy art poster!

About GreenGraffiti-Drew Brophy Keen Project and the Process of Reverse Graffiti:

In the summer of 2013, Drew Brophy and GreenGraffiti, on behalf of Keen Europe, executed the world’s first and largest *reverse graffiti sidewalk mural at the Hamburg Globetrotter in Germany.  It was a huge success which resulted in a strong increase in sales for Keen Europe and Globetrotter.  The mural was over 100 meters square.  (See Video of project at bottom of post)

This year they decided to work with Drew live!  Similar idea but this time the art and interpretation of Keen’s philosophy of #FollowYourFeet will be applied freehand. It will be the world’s largest freehand template sidewalk mural.

The Process:  Drew designs and draws the artwork for the templates and overall design.  GreenGraffiti takes the designs and cuts giant templates (stencils) out of steel and recycled materials.  Together they will freehand the design on location, using giant “airbrush” power washers, working with the dirt on the sidewalk.

Only a handful of illustrators in the world know these techniques of creating, designing and executing the art for such a project.  Drew is one of the few artists who has mastered this technique and process.

Once applied, the design stays for about 4 weeks, then GreenGraffiti goes out and clears it, leaving a shiny, clean sidewalk for the community to enjoy!

In the words of Jim Bowes of GreenGraffiti, “Dirty public space is a valuable public asset” !

*REVERSE GRAFFITI is also known as clean tagging, dust tagging, grime writing.  GreenGraffiti or “clean advertising” is a method of creating temporary or semi-permanent images on walls or other surfaces by removing dirt from a surface using giant power washers and stencils.

VIDEO OF DREW EXPLAINING HIS ROLE IN THE PROJECT:

Post by GreenGraffiti.

 

VIDEO OF GREENGRAFFITI and DREW BROPHY KEEN EUROPE MURAL SUMMER 2013: