CASE STUDY

31 Aug

Posted at 20:47h in Behind the Scenes..., CASE STUDY by
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CLIENT:  TAG HEUER

WHEN:  July 2021

MISSION/SCOPE OF WORK:  Design a painting on a fine art surfboard for Tag Heuer’s first California retail store in South Coast Plaza, Costa Mesa, CA.  Paint it LIVE during their grand opening V.I.P. event with their special guest, surfer Kai Lenny.  Celebrate the store opening and the Tag Heuer Surf Watch.  The painting should capture the lifestyle of surfing and the brand, incorporating their surfing brand ambassador Kai Lenny.

Drew Brophy says:  “I incorporated many disciplines into this surfboard painting.  This special piece was hand-made by shaper Chris Christenson and hand painted using mixed media by Drew.  Kai even added a little paint to it during the live event.” (See other surfboards by Drew HERE.)

RESULTS:  A memorable live painting event at the grand opening and an iconic art piece that now is proudly displayed on the wall at the Tag Heuer Costa Mesa, CA store.  

Here’s a video capturing the essence of the event:  https://youtu.be/ClLf_puq2FI

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01 Dec

Posted at 18:21h in Behind the Scenes..., CASE STUDY by
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CLIENT:  Mowdy Farms in Oklahoma, USA

WHEN:  November 2020

MISSION/SCOPE OF WORK:  Design unique illustration for Mowdy Farms Logo and Merchandise.  Illustration should capture the elements and lifestyle of the farm in Oklahoma, including the wildlife that is found on the farmlands.

The client wanted the illustration to clearly show that they are a cannabis company and they wanted it to be bright and edgy! 

Drew Brophy researched the area, learned about the wildlife that roams the lands there and worked a lot of the iconic elements into the illustration. This was a fun project for Drew.

RESULTS:  A memorable illustration that clearly conveys the vibe of Mowdy Farms and what life is like on their farm in Oklahoma.  The illustration works perfectly for printing on a variety of merchandise as well as for branding purposes.

28 Jan

Posted at 17:16h in Behind the Scenes..., CASE STUDY by
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CASE STUDY: Mother Earth Grow Products – Branding and Illustration for product packaging

CLIENT: Sunlight Supply / Mother Earth Grow

WHEN:  October 2016 through 2018

MISSION/SCOPE OF WORK:  Design a vibrant packaging concept that’s singularly unique and that has a “family look” to tie-in Mother Earth Grow products.  Capture the vision of the Mother Earth team with illustrations that bring the products to life in a memorable way.  Design and create individual illustrations for approximately 2 dozen products.

This project was started in late 2016 and completed in 2018.  Drew Brophy designed the illustrations so that the whole of each illustration could be used for the packaging of each product AND so that elements could be extracted from the whole illustration and used for a variety of placements (advertising, merchandise, trade show assets, etc.)

RESULTS:  A cohesive, colorful packaging concept for Mother Earth Grow products that captures the essence of growing plants and that is memorable to the consumer.

Drew Brophy hand painting Mother Earth Grow Illustration to better capture the essence of life in their products.

18 Jul

Posted at 16:52h in Behind the Scenes..., CASE STUDY by
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CASE STUDY: POWERADE Surf Open – Live event and Painted Surfboard Twitter Campaign

CLIENT: Stutze Marketing, Mexico City, Mexico

WHEN:  July 2017

MISSION/SCOPE OF WORK:  Generate excitement at live event in Acapulco during the Powerade Surf Open event.  Encourage use of #Haypower on Twitter during the event.  Paint a Powerade branded surfboard for a giveaway campaign on Twitter.  Give away and sign posters donning Powerade branding to spectators. 

During the surf open event, Drew Brophy painted live as spectators watched.  People were encouraged to take photos with the surfboard and post on Twitter, using #Haypower hash tag.  

The artwork was designed by Drew to incorporate the surf spot of the contest with iconic images of the region.  Powerade’s logo was strategically added to the surfboard design so that it would be visible in all fan photos.

Drew Brophy designed the give-away posters with one of his most popular images, Sunrise, and the Powerade logo was placed on the poster for branding effect.

RESULTS:  The live surfboard painting and poster giveaway was the most exciting feature of the event out of the water!

#Haypower was the number one hash tag on twitter during the days of the contest.

Many fans and spectators engaged in the contest; a happy winner was able to take the painted surfboard home.  Hundreds of posters were given away.  Powerade gave many people a memorable weekend.  Mission Accomplished!

09 Oct

Posted at 15:56h in Behind the Scenes..., CASE STUDY, Live Event Painting by
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drew-brophy-painting-surfboard-for-ibm-at-vm-world-las-vegas-2016CASE STUDY: Live Surfboard Painting in IBM booth at VM World

WHEN: September 2016

CLIENT: Delve Texas (on behalf of IBM)

MISSION: Generate interest and attract people to the IBM booth at VM World, in a unique manner.

SCOPE OF WORK:  Create artwork in a tropical theme that illustrates IBM’s cloud products and then paint it, LIVE,  in one day on a surfboard during VM World in Las Vegas.  The live painting was one part of a surfboard “exhibit” at the VM World booth, as decoration to enhance their tropical theme.

MEDIUM:  The entire painting was done using water-based paint pens, which are non-messy, have no smell and take up very little space.

LIVE:  One great advantage to a live painting event is that I can get the crowd involved.  I encouraged many of the attendees tdrew-brophy-curse-mackey-raleigh-melancon-at-vm-world-ibm-booth-surfboardso try out the paint pens on the surfboard.  It’s fun for them and creates a fun, relaxing atmosphere, which helps IBM people to connect with them as well.  It was a memorable day for many people there.  IBM was incredibly pleased, as was Delve Texas.

 

22 Aug

Posted at 09:28h in Behind the Scenes..., CASE STUDY by
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SowFlo-Painting-Drew-Brophy-2015CASE STUDY:  SOWFLO Album and CD Cover for their 2016 release titled SUCH IS LIFE.

WHEN: January 2016

CLIENT: SOWFLO

MISSION: SOWFLO is a South Florida American reggae band.  They were releasing a new album titled “SUCH IS LIFE ” and wanted an illustration that would be so unique and full of life that it would add to the appeal of the album and cd’s.  The ultimate goal was to create an album that would become collectible and memorable.

SCOPE OF PROJECT:  The artwork was designed to incorporate the band’s love for sunshine, good vibes and a Florida feel.  And of course, one of the most interesting features of their region, bales of “herbs” washing up on Florida shores.
sowflo mudskipper art by drew brophy
Drew strove to create a fun vibe with his signature sun and electric waves and of course, a Reggae album cover wouldn’t be complete without a few pot leaves thrown in.  He then decided to add in a few of the strange fish found in Florida, called mudskippers.

Drew felt that he could create a mudskipper with such pronounced personality that it would become an iconic image for the band.  And it did.

SUCH Is Life CD Cover SOWFLO art by Drew BrophyRESULTS:  The illustration printed beautifully, and the band was able to use the art to create other merchandise such as t-shirts and stickers donning the newly infamous mudskipper.  The album release has been very successful.

The mudskipper did indeed become an iconic image for the band.  In just a few short months since the album’s release, dozens of photos from fans have surfaced, showing the mudskipper tattooed on them.  It’s become a memorable image.  Mission Accomplished.

NOTE:  The agreement allowed for Drew to make art prints of the artwork available to his collectors.  They are in a limited edition series, available here.

 

 

06 Apr

Posted at 07:54h in Behind the Scenes..., CASE STUDY, Murals by
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Drew Brophy Painting a Mural Live at Conscious Life Expo Los Angeles Trade ShowCASE STUDY:  Greenfield Naturals Illustration and Conscious Life Expo Live Mural Painting

WHEN:  February 2015

CLIENT:  Greenfield Naturals

MISSION:  Greenfield Naturals was exhibiting for the first time and wanted to have a strong draw to get people in their booth during the Conscious Life Expo in Los Angeles.

They also wanted an illustration that would convey their mission and accurately describe their products in a way that the viewer would understand it.

They wanted the mural artwork to be designed so it could be used after the event, for multiple uses such as product packaging, marketing and advertising.

GreenField-logo-waterslife-drewbrophy.jpgSCOPE OF PROJECT:

1 – ILLUSTRATION ART FOR PRODUCT PACKAGING, MARKETING AND ADVERTISING – Intensively research Client’s products and the molecular structure of water.  Design an illustration that would capture the essence of Greenfield Natural’s water solutions and how it works.  (Their products are used for molecular restructuring of water, using natural electromagnetic frequencies.)

Design the illustration so that it is suitable for multiple uses, such as packaging, website, merchandise and advertising.

2 – LIVE MURAL PAINTING – Paint the illustration art (mentioned above) on a mural, live, during the expo.  Generate an interest by drawing people to the booth.  The mural was painted over three large gallery-wrapped canvas, making a 6’ x 6’ mural.  After the show, get a high res of the mural and re-work the illustration for multiple marketing uses.

RESULTS:  Attendees could not walk past the Greenfield Naturals booth without stopping to watch the art come to life before their eyes!  Two of the most influential scientists speaking at the event were drawn to the booth and engaged in discussion with the Client.  The energy of a vibrant, live painting gave Greenfield Naturals an opportunity to engage and discuss their products with attendees.

Many attendees wanted their picture with the mural, which had the Greenfield Naturals logo prominently placed so that it will show up in photos.

Greenfield Naturals had an extremely successful showing.  And they were able to take the illustration art and use it for multiple products for packaging and their future marketing needs.

Mission Accomplished!

09 Nov

Posted at 19:20h in Behind the Scenes..., CASE STUDY by
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SoBe NO WAY DOWN Caption Campaign Sept 2014CASE STUDY: Sobe “Caption this” Painted Surfboard Social Media Campaign

CLIENT:  ThinkMotive Agency

WHEN:  September 2014

MISSION/SCOPE OF WORK:  Create an eye-popping piece of art, on a surfboard, to be given away as a prize for SoBe’s surfboard social media “Caption This” campaign on Facebook.

The surfboard was painted by Drew, live, during a meet and greet event at BC Surf Shop.

The artwork is a collaboration between Drew Brophy and professional surfer Sebastian “Seabass” Zeitz, painted during the Hurley Pro Surf Event.

Many fans showed up at the meet and greet and watched as Drew painted the surfboard and Seabass signed posters.  All enjoyed cold, delicious samples of SoBe in many flavors.

When the surfboard was painted, photos went on social media and SoBe fans were invited to submit their caption for the photo (shown above).  The best caption was chosen.

RESULTS:  Many fans engaged in the contest; a happy winner was shipped the painted surfboard.  SoBe did a cool thing.  Mission Accomplished!

 “I had the privilege of collaborating with Drew Brophy for a meet and greet event my brand was hosting in San Clemente.  Maria and Drew both were flexible with scheduling, professional, and extremely easy to partner with. For someone not connected to the surfing scene, Maria took the time to explain to me the details and brought her own creativity to the mix. Drew has the ability to easily generate a vision in his head and transfer that to his work….truly amazing.”  Brad Burns Sr. Account Manager, Think Motive

 

Surfboard-social-media-campgaing-Drew-Brophy and Sebastian Zietz SoBe Surfboard Painting

01 Aug

Posted at 06:49h in Behind the Scenes..., CASE STUDY by
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Los Cabos Surfboard with Winner Coco Ho in Los Cabos Open of Surfing 2014CASE STUDY:  Los Cabos Open of Surf #CaboSurfSelfie Campaign Los Cabos Surfboard Promotion for Tourism Board by Drew Brophy May 2014

When:  May/June 2014

Client:  CIIC Agency for Los Cabos Tourism Board (Mexico)

Mission:  Drew Brophy to design and paint a “Los Cabos Surf” branded surfboard as fine art, for the promotion of the 2nd annual Los Cabos Open of Surf tournament event.  The Los Cabos Tourism Board and its AOR Carolyn Izzo Integrated Communications (CIIC) took it to the streets in three key US feeder markets.

SCOPE OF WORK:  Strategize and paint a visual of the lifestyle of surf and leisure in Los Cabos, with the finished product “fine art ready” for the winner of the women’s Los Cabos Surfing contest to take home.

The Los Cabos surfboard traveled throughout California, New York and Mexico City.  CIIC street teams invited people to take a selfie with the board and post it on Instagram, Facebook, or Twitter with the hashtag #CaboSurfSelfie. Those with public profiles were entered to win a trip to Los Cabos.

RESULTS:   25,000 to 30,000 people attended the tournament, up 30% compared 2013!

The contest drew more than 200 entries.  Between May 10 and June 17 the campaign drove more than 1 million impressions on the board of tourism’s Facebook page (with a reach of nearly 500,000 unique users); more than 431,500 Twitter impressions (with a reach of more than 255,000 unique users); and more than 2,000 Instagram likes.

Two earned stories ran – segments on WABC-TV in California and on Unvision’s Despierta San Diego. The board also appeared several times in crowd shots on Good Morning America on May 27.

Mission Accomplished.

MORE DETAILS:  For a detailed press release about this campaign, please read: Tourism board says it’s surf’s up in Cabo

To see examples of other branded surfboard paintings, check out:  https://drewbrophy.com/custom-art-board-examples/

Drew Brophy painting the Los Cabos Open of Surfing Surfboard

Drew Brophy painting the Los Cabos Open of Surfing Surfboard

Drew Brophy sketching the art onto the surfboard

Drew Brophy sketching the art onto the surfboard

04 Jul

Posted at 16:43h in Behind the Scenes..., CASE STUDY, Live Event Painting, Murals by
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Keen Green Graffiti Logo Hamburg by Drew

“It’s exciting.  I can see it in my head, and I can’t finish it fast enough….It’s a simple process of positive and negative space. ”  Drew Brophy

http://greengraffiti.com/blog/drew-brophys-german-tour

CASE STUDY:  World’s largest freehand GreenGraffiti (reverse graffiti) mural at Globetrotter in Hamburg

When:  June 2014

Client:  Keen Europe / GreenGraffiti

Mission:  Create an organic, “green” artistic mural in front of Keen’s largest retailer in Hamburg, Germany.  Illustrate Keen Footwear’s slogan of “follow your feet” and inspire others to get outdoors!

SCOPE OF WORK:  Strategize and draw a visual of Keen’s “Follow your Feet” campaign.  Design the art for stencils and then apply the mural in freehand fashion, while onlookers enjoy watching.   Cover 100 square meters of sidewalk with the mural.

RESULTS:  Onlookers and media enjoyed watching the mural come to life.  Keen was able to get their message out in a green manner.  Globetrotter was extremely pleased, as their foot traffic increased, and the city of Hamburg received a “green” mural to enjoy for the month.   Mission Accomplished.

VIDEO:  This short video shows the process and tells the story:  Keen GreenGraffiti and Drew Brophy in Hamburg.

Read GreenGraffiti’s article about the project here:  http://greengraffiti.com/blog/drew-br…

(GreenGraffiti is known for their “Green Advertising.” Working with some of the most popular global brands, GreenGraffiti has turned advertising into art.)

*REVERSE GRAFFITI is also known as clean tagging, dust tagging, grime writing. GreenGraffiti or “clean advertising” is a method of creating temporary or semi-permanent images on walls or other surfaces by removing dirt from a surface using giant power washers and stencils.