Author: Maria Brophy

Sketches transformed into Giant Stencils!

Sketches transformed into Giant Stencils!

Drew Brophy is doing two very exciting and unique STREET ART events with GreenGraffiti for Keen Europe and GLOBETROTTER:

Drew getting a lesson in the GreenGraffiti techniques

Drew practicing GreenGraffiti techniques

The world’s largest freehand reverse graffiti Mural Installation!  Globetrotter in Hamburg, Germany:

What:  GreenGraffiti and Drew Brophy team up to execute the world’s largest freehand reverse graffiti sidewalk mural!

The artwork is designed to illustrate the artists’ interpretation of Keen’s #FollowYourFeet philosophy.

Watch it come to life on Hamburg’s concrete!

When:  Thursday, 19 June 2014, 10 a.m. – 4 p.m.

Where:  Globetrotter in Hamburg, Germany – Wiesendamm 1, 22305 Hamburg (MAP: http://bit.ly/1iHbdN9 )

Who:  YOU!  The public is invited to watch, take photos, enjoy watching it come alive!

(Please share your photos using the #KeenGreenGraffiti and #DrewBrophy hashtags)

For more info, watch the video at the end of this post, of Drew explaining his role in the process.

Live Paddleboard and Paddle Painting at Globetrotter in Koln (Cologne) Germany:

What:  Drew Brophy will do a live painting demonstration at Globetrotter, Koln, on an 8 foot Riviera paddleboard and paddle.

Poster Giveaway at Koln Globetrotter!

Poster Giveaway at Koln Globetrotter!

And a POSTER GIVEAWAY of Drew Brophy’s most popular painting, SUNRISE!  Posters will be given to spectators at the live painting event (while supplies last).

The paddleboard and paddle will be awarded to one lucky winner through a Keen-Globetrotter promotion.

When:  Saturday, 21 June 2014 10 a.m. – 4 p.m.

WhereGlobetrotter in Koln, Germany

Who:  You!  The public is invited to watch, and get a free Drew Brophy art poster!

About GreenGraffiti-Drew Brophy Keen Project and the Process of Reverse Graffiti:

In the summer of 2013, Drew Brophy and GreenGraffiti, on behalf of Keen Europe, executed the world’s first and largest *reverse graffiti sidewalk mural at the Hamburg Globetrotter in Germany.  It was a huge success which resulted in a strong increase in sales for Keen Europe and Globetrotter.  The mural was over 100 meters square.  (See Video of project at bottom of post)

This year they decided to work with Drew live!  Similar idea but this time the art and interpretation of Keen’s philosophy of #FollowYourFeet will be applied freehand. It will be the world’s largest freehand template sidewalk mural.

The Process:  Drew designs and draws the artwork for the templates and overall design.  GreenGraffiti takes the designs and cuts giant templates (stencils) out of steel and recycled materials.  Together they will freehand the design on location, using giant “airbrush” power washers, working with the dirt on the sidewalk.

Only a handful of illustrators in the world know these techniques of creating, designing and executing the art for such a project.  Drew is one of the few artists who has mastered this technique and process.

Once applied, the design stays for about 4 weeks, then GreenGraffiti goes out and clears it, leaving a shiny, clean sidewalk for the community to enjoy!

In the words of Jim Bowes of GreenGraffiti, “Dirty public space is a valuable public asset” !

*REVERSE GRAFFITI is also known as clean tagging, dust tagging, grime writing.  GreenGraffiti or “clean advertising” is a method of creating temporary or semi-permanent images on walls or other surfaces by removing dirt from a surface using giant power washers and stencils.

VIDEO OF DREW EXPLAINING HIS ROLE IN THE PROJECT:

 

VIDEO OF GREENGRAFFITI and DREW BROPHY KEEN EUROPE MURAL SUMMER 2013:

Drew Brophy and the WD Fan Night Mural Painting CES2014“It’s important for me to be able to interact with every single person at an event.  I want them to leave feeling happy and with a lasting memory of what a great time they had.”  Drew Brophy

CASE STUDY:  Western Digital CES 2014 Fan Night Event

WHEN:  January 2014

CLIENT:  Western Digital (WD)

Mission:  Help make WD Fan Night event during CES2014 Las Vegas a memorable evening for WD’s special guests.

SCOPE OF PROJECT:

MURAL for Display:  Design, create and paint a Mural sized 10′ x 6′  (painted over 5 custom-made canvas pieces for ease of transport)

GIVEAWAY PROMOTIONAL ITEMS:  Drew Brophy Design was provided for WD t-shirts and posters to give away to guests at event

GIVEAWAY BIG TICKET ITEMS:  Strategiclaly design and then hand paint five (5) fine art pieces on skateboard decks.    The art design on the decks represented each of WD’s five hard drive products.   The decks were given away to five lucky winners at the event.

LIVE POSTER SIGNING:  Drew attended the event alongside other celebrities present, signed posters and presented the skate decks to each winner.

RESULTS:  WD Fan Night was a memorable event; dozens of guests took their photos in front of the mural and every guest happily took home a piece of art (poster) to always remind them of the evening.  WD was extremely pleased with the ease of the logistics to pull this off, and with the final outcome.

Mission Accomplished!

DETAILS:  Mural Artwork:  WD wanted a surf painting in Drew’s traditional style, with symbolism that was relevant to their products, which is hard drives.  Hard drives hold things that you want to keep forever.

Drew says of his design for the mural, “When I think of things that last forever, I think of ancient times and things that were made in stone.  In a way, hard drives hold information that is saved and passed down.  All of my art is saved on hard drives; it’s like my safety deposit box.  The art will be passed down to my son, and his kids as well.  So in this painting, the character is carving a WD in stone.”

Skateboard Deck Paintings: Drew created five paintings, meant to represent the features of each of WD’s hard drives; the explanation can be found in the name of the painting – see below:

Gamers BLACK painting on Skateboard (c) Drew Brophy GENIE in the Bottle RED painting on Skateboard (C) Drew Brophy Everyday BLUE painting on Skateboard (c) Drew Brophy Surveillance PURPLE painting on Skateboard (c) Drew Brophy Photographers GREEN painting (c) Skateboard by Drew Brophy

 

 

 

 

 

 

 

 

 

Here’s the video of the painting of the mural.  Photo and video credit to Scott Smallin, video editing by Don Perry, music by Brian ILL:  http://www.youtube.com/watch?v=GmgbsE_3P10&feature=share&list=UU5G4tVJHYkrSpTsA2tR-qeg

 

Drew Brophy in his Art Studio in San Clemente Photo by Jason KenworthySUP The Mag magazine printed an interview with Drew Brophy.  They talk about standup paddling, standup surfing and art.

In the interview, Drew gives insight on what it was like in the early days of stand up paddling, and taking his paddleboards (and family) traveling to places all over the world.

One quote from the article:  “Everyone takes it for granted now because (standup paddling) it’s been around for a while. But imagine in those early days, there’s nobody around, just Ron and I and a couple other guys. You’re just riding these waves forever and you’re not even getting wet. It just expanded my repertoire of surfing. It’s just another form of it.”

They also talked about Drew and Seth Warren’s record breaking trip standup paddling 225 miles of the Colorado River through the Grand Canyon, paddling in New Zealand and how Standup Surfing has changed Drew’s “Big Wave Game.”

You can read the entire article here:  http://www.supthemag.com/features/from-the-mag/drew-brophy-the-sup-artist/

PHOTO CREDIT:  Jason Kenworthy

Togos Summer Campaign with Drew Brophy ArtCASE STUDY:  Togo’s Restaurant Summer Surf Art Tour Campaign

WHEN:  Summer 2006

CLIENT:  Senareider Agency for Togo’s

MISSION:  To create public awareness of Togo’s Southern California surfing roots!

Togo’s has approximately 300 restaurants in the Western states.  Founded by two surfers from Southern California, Togo’s and their marketing agency, SenaReider, devised a campaign that celebrated their roots and at the same time, promoted their new Bocana Beef Sandwich.

SCOPE OF WORK:  Provide artwork for the campaign.  Two VW vans were wrapped with Drew Brophy Surf Art designs and outfitted with a traveling art exhibit of Brophy­ custom-painted surfboards. Surfers drove the vans up and down the Southern California coast, attending festivals and beach events, giving out samples of Bocana Beef sandwiches and coupons to track the results.

RESULTS:  Mission Accomplished!

GONE SURFING Limited Run Tee

GONE SURFING Limited Run BIG WAVE COLLECTION

Over the years, we have gotten many, many requests for Drew’s art on t-shirts.  And quite honestly, I had been putting it off for a long time, even though Drew wanted to do it.

I held back because it used to be that you had to print large quantities, which was a big investment, for a top quality tee.

But now, the printing processes are so advanced!  We now are able to print on QUALITY t-shirt blanks, in smaller quantities, so we can offer many designs.

WHY COLLECTIBLE?  A lot of Drew’s fans want collectible items, where they are one of a few people who own it.  So, we decided to create designs that are only available for 8 weeks at a time; this way, the tees would be collectible.  

The t-shirt blanks we use are super-soft, made of 100% cotton and fitted so they look really good on you.   Everyone loves them!

Dreamland Drew Brophy T Shirt

Dreamland T shirt available in 4-pack

Our first collection, THE SURFING COLLECTION, was available ONLY UNTIL SEPT.13th, but don’t despair – you can still get them in a 4-pack.  http://store.drewbrophy.com/t-shirts/.

In our first 3 days of getting the word out about these collectible tees, we sold over 30 t-shirts!  (That’s a lot for a small company like ours.)

The newest, BIG WAVE COLLECTION, will be available through November 15.

You can order your collectible t-shirts now at http://store.drewbrophy.com/t-shirts/.   (And thank you if you do – we appreciate your support of our business!)

What’s your opinion of us limiting the print runs and time available?  Do you think it will make Drew’s collectors happy to know that only a small number of people will have these t-shirts?

Let us know what you think in the comments, please!  We would love to hear your feedback.

Thanks,

Maria