Author: Maria Brophy

01 Aug CASE STUDY – Los Cabos Open of Surf SOCIAL MEDIA #CaboSurfSelfie Campaign

Posted at 06:49h in Behind the Scenes..., CASE STUDY by Maria Brophy 0 Comments

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CASE STUDY: Los Cabos Open of Surf #CaboSurfSelfie Campaign

When: May/June 2014

Client: CIIC Agency for Los Cabos Tourism Board (Mexico)

Mission: Drew Brophy to design and paint a “Los Cabos Surf” branded surfboard as fine art, for the promotion of the 2nd annual Los Cabos Open of Surf tournament event. The Los Cabos Tourism Board and its AOR Carolyn Izzo Integrated Communications (CIIC) took it to the streets in three key US feeder markets.

SCOPE OF WORK: Strategize and paint a visual of the lifestyle of surf and leisure in Los Cabos, with the finished product “fine art ready” for the winner of the women’s Los Cabos Surfing contest to take home.

The Los Cabos surfboard traveled throughout California, New York and Mexico City. CIIC street teams invited people to take a selfie with the board and post it on Instagram, Facebook, or Twitter with the hashtag #CaboSurfSelfie. Those with public profiles were entered to win a trip to Los Cabos.

RESULTS: 25,000 to 30,000 people attended the tournament, up 30% compared 2013!

The contest drew more than 200 entries. Between May 10 and June 17 the campaign drove more than 1 million impressions on the board of tourism’s Facebook page (with a reach of nearly 500,000 unique users); more than 431,500 Twitter impressions (with a reach of more than 255,000 unique users); and more than 2,000 Instagram likes.

Two earned stories ran – segments on WABC-TV in California and on Unvision’s Despierta San Diego. The board also appeared several times in crowd shots on Good Morning America on May 27.

Mission Accomplished.

MORE DETAILS: For a detailed press release about this campaign, please read: Tourism board says it’s surf’s up in Cabo

To see examples of other branded surfboard paintings, check out: https://drewbrophy.com/custom-art-board-examples/

Drew Brophy painting the Los Cabos Open of Surfing Surfboard

Drew Brophy sketching the art onto the surfboard

31 Jul PRESS RELEASE: BUFF® USA Partners with Artist Drew Brophy for Spring 2015 Collection

Posted at 05:44h in Press by Maria Brophy 0 Comments

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Son of the Sea announces Buff® USA’s partnership with surf lifestyle artist Drew Brophy for bright, colorful BUFF® products.

FOR IMMEDIATE RELEASE

(Press Release) – July 31, 2014 – BUFF® Inc., the headwear company long known for its seamless multifunctional headwear, has signed a partnership with surf lifestyle artist Drew Brophy for their Spring 2015 Collection of UV BUFF® headwear and Sports Series Water 2 gloves.

For more than 25 years, Drew Brophy’s colorful surf art has been featured in hundreds of print media and television shows, and emblazoned on numerous products, including Converse Shoes, Sigg water bottles and Liquid Force Wakeboards. Brophy currently licenses his art to over thirty companies.

Brophy’s art career began as a young surfer, painting his edgy art onto surfboards. He became known for painting surfboards using techniques that he developed with water-based paint pens, eventually changing the way that surfboards were painted worldwide.

Now, Brophy’s distinctive surfing art style will be enjoyed during any outdoor sport, on Buff® headwear and sports gloves.

“As an avid waterman and adventurer, I was stoked to be able to partner up with Buff® Inc. Their headwear is a necessity when I’m paddling long distances or hiking. Their reputation for quality makes me proud to contribute to their spring 2015 collection,” Brophy says.

The new Buff® collection will be shown at Salt Lake City’s Outdoor Retailer Show in August 2014, booth number 28031.

About Son of the of the Sea, Inc: Son of the Sea is an art licensing agency which represents Drew Brophy and is Master Licensor for all Drew Brophy Properties. For more information, visit https://www.drewbrophy.com.

About BUFF®: Buff USA is a subsidiary of Original Buff^®, SA Spain, and established its U.S. presence in 2003. Original Buff^®now distributes products in more than 60 countries. Buff^®performance headwear is all about versatility and simplicity – one garment serves many functions and is designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports. Watch how-to-wear demo videos online at www.buffusa.com.

# # #

29 Jul KEENFest Live Mural Painting at Outdoor Retailer Show, Salt Lake City 2014

Posted at 13:52h in Behind the Scenes..., Shows & Events, Wheres Drew by Maria Brophy 1 Comment

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Keen Fest Salt Lake City Drew Brophy 2013 YeeHaw

#KEENFest Photo Booth, last year’s event = FUN!

#KEENFest is a 3-day adventure in creativity and fun, held during the Outdoor Retailer Show in Salt Lake City, Utah. Below are some of the highlights:

Drew will be painting an 18′ mural, live, during all 3 days of KEENFest!
Get a free, signed print of Drew’s most popular art piece, SUNRISE, when you come watch Drew paint. (While supplies last)
Keen T-shirt printing (get your own, awesome t-shirt printed on the spot, Keen’s treat!)
Bag Making
Photo Booth (my personal favorite, it’s fun!)
BBQ
Creation Station
Great conversation with interesting people who do really cool things

WHEN:

WEDS August 6th from 11 a.m. – 7 p.m.
THURS August 7th from 11 a.m. – 1 p.m.
FRIDAY August 8th from 11 a.m. – 7 p.m.

WHERE: 115 S. Temple, right across the street from the O/R show palace. (See invite below)

WHO: Attendees of Outdoor Retailer Show – just have your badge and you’re in!

See you there!

04 Jul CASE STUDY – KEEN GreenGraffiti Campaign at Globetrotter in Germany

Posted at 16:43h in Behind the Scenes..., CASE STUDY, Live Event Painting, Murals by Maria Brophy 0 Comments

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“It’s exciting. I can see it in my head, and I can’t finish it fast enough….It’s a simple process of positive and negative space. ” Drew Brophy

http://greengraffiti.com/blog/drew-brophys-german-tour

CASE STUDY: World’s largest freehand GreenGraffiti (reverse graffiti) mural at Globetrotter in Hamburg

When: June 2014

Client: Keen Europe / GreenGraffiti

Mission: Create an organic, “green” artistic mural in front of Keen’s largest retailer in Hamburg, Germany. Illustrate Keen Footwear’s slogan of “follow your feet” and inspire others to get outdoors!

SCOPE OF WORK: Strategize and draw a visual of Keen’s “Follow your Feet” campaign. Design the art for stencils and then apply the mural in freehand fashion, while onlookers enjoy watching. Cover 100 square meters of sidewalk with the mural.

RESULTS: Onlookers and media enjoyed watching the mural come to life. Keen was able to get their message out in a green manner. Globetrotter was extremely pleased, as their foot traffic increased, and the city of Hamburg received a “green” mural to enjoy for the month. Mission Accomplished.

VIDEO: This short video shows the process and tells the story: Keen GreenGraffiti and Drew Brophy in Hamburg.

Read GreenGraffiti’s article about the project here: http://greengraffiti.com/blog/drew-br…

(GreenGraffiti is known for their “Green Advertising.” Working with some of the most popular global brands, GreenGraffiti has turned advertising into art.)

*REVERSE GRAFFITI is also known as clean tagging, dust tagging, grime writing. GreenGraffiti or “clean advertising” is a method of creating temporary or semi-permanent images on walls or other surfaces by removing dirt from a surface using giant power washers and stencils.

02 Jul Live Surfboard Painting and Poster Give Away at LAKE POWELL PADDLEBOARDS SAT August 16 2014

Posted at 15:46h in Live Event Painting, Shows & Events, SURF SUP and Paint Tour, Wheres Drew by Maria Brophy 0 Comments

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Live Surfboard Painting at LAKE POWELL PADDLEBOARDS August 16th!

What: Drew Brophy will do a live painting demonstration at Lake Powell Standup Paddleboards.

And a POSTER GIVEAWAY of Drew Brophy’s most popular art! Posters will be given to spectators at the live painting event (while supplies last).

When: Saturday, 16 August 2014 from 1:00 p.m. – 4:00 p.m.

Where: Lake Powell Paddleboards in downtown Page, Arizona! Address: 695 North Navajo, Page, AZ 86040 Phone (928)645-4017

Who: You! The public is invited to watch, and get a free Drew Brophy art poster.

18 Jun Live SUP Painting and Reverse Graffiti at Globetrotter, Germany!

Posted at 09:56h in Murals, Wheres Drew by Maria Brophy 0 Comments

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Sketches transformed into Giant Stencils!

Drew Brophy is doing two very exciting and unique STREET ART events with GreenGraffiti for Keen Europe and GLOBETROTTER:

Drew getting a lesson in the GreenGraffiti techniques

Drew practicing GreenGraffiti techniques

The world’s largest freehand reverse graffiti Mural Installation! Globetrotter in Hamburg, Germany:

What: GreenGraffiti and Drew Brophy team up to execute the world’s largest freehand reverse graffiti sidewalk mural!

The artwork is designed to illustrate the artists’ interpretation of Keen’s #FollowYourFeet philosophy.

Watch it come to life on Hamburg’s concrete!

When: Thursday, 19 June 2014, 10 a.m. – 4 p.m.

Where: Globetrotter in Hamburg, Germany – Wiesendamm 1, 22305 Hamburg (MAP: http://bit.ly/1iHbdN9 )

Who: YOU! The public is invited to watch, take photos, enjoy watching it come alive!

(Please share your photos using the #KeenGreenGraffiti and #DrewBrophy hashtags)

For more info, watch the video at the end of this post, of Drew explaining his role in the process.

Live Paddleboard and Paddle Painting at Globetrotter in Koln (Cologne) Germany:

What: Drew Brophy will do a live painting demonstration at Globetrotter, Koln, on an 8 foot Riviera paddleboard and paddle.

Poster Giveaway at Koln Globetrotter!

And a POSTER GIVEAWAY of Drew Brophy’s most popular painting, SUNRISE! Posters will be given to spectators at the live painting event (while supplies last).

The paddleboard and paddle will be awarded to one lucky winner through a Keen-Globetrotter promotion.

When: Saturday, 21 June 2014 10 a.m. – 4 p.m.

Where: Globetrotter in Koln, Germany

Who: You! The public is invited to watch, and get a free Drew Brophy art poster!

About GreenGraffiti-Drew Brophy Keen Project and the Process of Reverse Graffiti:

In the summer of 2013, Drew Brophy and GreenGraffiti, on behalf of Keen Europe, executed the world’s first and largest *reverse graffiti sidewalk mural at the Hamburg Globetrotter in Germany. It was a huge success which resulted in a strong increase in sales for Keen Europe and Globetrotter. The mural was over 100 meters square. (See Video of project at bottom of post)

This year they decided to work with Drew live! Similar idea but this time the art and interpretation of Keen’s philosophy of #FollowYourFeet will be applied freehand. It will be the world’s largest freehand template sidewalk mural.

The Process: Drew designs and draws the artwork for the templates and overall design. GreenGraffiti takes the designs and cuts giant templates (stencils) out of steel and recycled materials. Together they will freehand the design on location, using giant “airbrush” power washers, working with the dirt on the sidewalk.

Only a handful of illustrators in the world know these techniques of creating, designing and executing the art for such a project. Drew is one of the few artists who has mastered this technique and process.

Once applied, the design stays for about 4 weeks, then GreenGraffiti goes out and clears it, leaving a shiny, clean sidewalk for the community to enjoy!

In the words of Jim Bowes of GreenGraffiti, “Dirty public space is a valuable public asset” !

VIDEO OF DREW EXPLAINING HIS ROLE IN THE PROJECT:

Post by GreenGraffiti.

VIDEO OF GREENGRAFFITI and DREW BROPHY KEEN EUROPE MURAL SUMMER 2013:

01 Jun CASE STUDY – Mural and Painted Skateboards at CES 2014 for Western Digital WD

Posted at 09:19h in Behind the Scenes..., CASE STUDY, Live Event Painting, Murals, Shows & Events by Maria Brophy 0 Comments

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“It’s important for me to be able to interact with every single person at an event. I want them to leave feeling happy and with a lasting memory of what a great time they had.” Drew Brophy

CASE STUDY: Western Digital CES 2014 Fan Night Event

WHEN: January 2014

CLIENT: Western Digital (WD)

Mission: Help make WD Fan Night event during CES2014 Las Vegas a memorable evening for WD’s special guests.

SCOPE OF PROJECT:

MURAL for Display: Design, create and paint a Mural sized 10′ x 6′ (painted over 5 custom-made canvas pieces for ease of transport)

GIVEAWAY PROMOTIONAL ITEMS: Drew Brophy Design was provided for WD t-shirts and posters to give away to guests at event

GIVEAWAY BIG TICKET ITEMS: Strategiclaly design and then hand paint five (5) fine art pieces on skateboard decks. The art design on the decks represented each of WD’s five hard drive products. The decks were given away to five lucky winners at the event.

LIVE POSTER SIGNING: Drew attended the event alongside other celebrities present, signed posters and presented the skate decks to each winner.

RESULTS: WD Fan Night was a memorable event; dozens of guests took their photos in front of the mural and every guest happily took home a piece of art (poster) to always remind them of the evening. WD was extremely pleased with the ease of the logistics to pull this off, and with the final outcome.

Mission Accomplished!

DETAILS: Mural Artwork: WD wanted a surf painting in Drew’s traditional style, with symbolism that was relevant to their products, which is hard drives. Hard drives hold things that you want to keep forever.

Drew says of his design for the mural, “When I think of things that last forever, I think of ancient times and things that were made in stone. In a way, hard drives hold information that is saved and passed down. All of my art is saved on hard drives; it’s like my safety deposit box. The art will be passed down to my son, and his kids as well. So in this painting, the character is carving a WD in stone.”

Skateboard Deck Paintings: Drew created five paintings, meant to represent the features of each of WD’s hard drives; the explanation can be found in the name of the painting – see below:

Here’s the video of the painting of the mural. Photo and video credit to Scott Smallin, video editing by Don Perry, music by Brian ILL: http://www.youtube.com/watch?v=GmgbsE_3P10&feature=share&list=UU5G4tVJHYkrSpTsA2tR-qeg

18 Jan The SUP Artist – SUP The Magazine Interview with Drew Brophy

Posted at 09:06h in Press by Maria Brophy 0 Comments

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SUP The Mag magazine printed an interview with Drew Brophy. They talk about standup paddling, standup surfing and art.

In the interview, Drew gives insight on what it was like in the early days of stand up paddling, and taking his paddleboards (and family) traveling to places all over the world.

One quote from the article: “Everyone takes it for granted now because (standup paddling) it’s been around for a while. But imagine in those early days, there’s nobody around, just Ron and I and a couple other guys. You’re just riding these waves forever and you’re not even getting wet. It just expanded my repertoire of surfing. It’s just another form of it.”

They also talked about Drew and Seth Warren’s record breaking trip standup paddling 225 miles of the Colorado River through the Grand Canyon, paddling in New Zealand and how Standup Surfing has changed Drew’s “Big Wave Game.”

You can read the entire article here: http://www.supthemag.com/features/from-the-mag/drew-brophy-the-sup-artist/

PHOTO CREDIT: Jason Kenworthy

17 Oct CASE STUDY – Togo’s Summer Surf Art Tour Campaign

Posted at 13:09h in Behind the Scenes..., CASE STUDY by Maria Brophy 0 Comments

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CASE STUDY: Togo’s Restaurant Summer Surf Art Tour Campaign

WHEN: Summer 2006

CLIENT: Senareider Agency for Togo’s

MISSION: To create public awareness of Togo’s Southern California surfing roots!

Togo’s has approximately 300 restaurants in the Western states. Founded by two surfers from Southern California, Togo’s and their marketing agency, SenaReider, devised a campaign that celebrated their roots and at the same time, promoted their new Bocana Beef Sandwich.

SCOPE OF WORK: Provide artwork for the campaign. Two VW vans were wrapped with Drew Brophy Surf Art designs and outfitted with a traveling art exhibit of Brophy custom-painted surfboards. Surfers drove the vans up and down the Southern California coast, attending festivals and beach events, giving out samples of Bocana Beef sandwiches and coupons to track the results.

RESULTS: Mission Accomplished!

16 Sep Limited Run, Collectible Surf Art T-Shirts by Drew Brophy

Posted at 21:18h in Behind the Scenes... by Maria Brophy 1 Comment

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GONE SURFING Limited Run BIG WAVE COLLECTION

Over the years, we have gotten many, many requests for Drew’s art on t-shirts. And quite honestly, I had been putting it off for a long time, even though Drew wanted to do it.

I held back because it used to be that you had to print large quantities, which was a big investment, for a top quality tee.

But now, the printing processes are so advanced! We now are able to print on QUALITY t-shirt blanks, in smaller quantities, so we can offer many designs.

WHY COLLECTIBLE? A lot of Drew’s fans want collectible items, where they are one of a few people who own it. So, we decided to create designs that are only available for 8 weeks at a time; this way, the tees would be collectible.

The t-shirt blanks we use are super-soft, made of 100% cotton and fitted so they look really good on you. Everyone loves them!

Dreamland T shirt available in 4-pack

Our first collection, THE SURFING COLLECTION, was available ONLY UNTIL SEPT.13th, but don’t despair – you can still get them in a 4-pack. http://store.drewbrophy.com/t-shirts/.

In our first 3 days of getting the word out about these collectible tees, we sold over 30 t-shirts! (That’s a lot for a small company like ours.)

The newest, BIG WAVE COLLECTION, will be available through November 15.

You can order your collectible t-shirts now at http://store.drewbrophy.com/t-shirts/. (And thank you if you do – we appreciate your support of our business!)

What’s your opinion of us limiting the print runs and time available? Do you think it will make Drew’s collectors happy to know that only a small number of people will have these t-shirts?

Let us know what you think in the comments, please! We would love to hear your feedback.

Thanks,

Maria